when i'm helping clients to write their blogs they always ask me is there one blog one blog that i
can write there's going to be like a magic wand and get my endless stream of leads and clients and
promote my business in a non-salesy way the honest answer is no there's not just one super duper blog
but there is a blog that i strongly suggest and recommend that my clients write so whether they're
brand new in business or they've been in business for a while so in this video i'm going to tell you
what this blog is what to include in this blog what to do with his blog once you've written it
explain why it's a really good idea to write it and i'll also share examples of fabulous blogs
that are written in this style so you know the drill grab a cuppa and let's get this show
on the road i first heard about this blog from the fab peeps at jammy digital and
the blog is everything you need to know about my product or service now that's not the title you
go off and use and write about because obviously you need to put in what your product or service
is so it could be everything you need to know about my online mediterranean cooking class or
it could be everything you need to know about my one-to-one personal training sessions for women
over 50 or it could be everything you need to know about my makeup sessions
for brides to be so now we have the title of this blog what on earth do you include
in it well this is your opportunity to answer the questions that your potential client
your audience is going to have about your product or your service so answer what is your product
or your service you can even tell them who it's definitely for and also explain who it's not for
it could be that your product is an expensive product or service this is where you can start
talking about it and explaining why it's the price point that it is it could be that your product or
your service is perceived as cheap or affordable and again talk about it in this blog too so that's
just some ideas of some of the questions that you can ask and answer in this blog so what specific
questions can you ask and answer in this blog for your audience so when's the best time to write
this blog to help you get leads and clients and to promote your business there's no time
like the present so whether you are new to this business malarkey or you've been in business
for a while it's worthwhile blocking out time in your diary and settling down with a large copper
if you want to and start brainstorming the content the questions that you need to answer
in this blog for your audience what can you do with your everything you need to know
about my product or service blog once you've written it well a fab place to put it is on
your website and it can sit there quite nicely within your blogs but another fab place to put it
is on your sales page so if a visitor lands on your sales page and reads through it and then
they see your everything you need to know about your product or service blog then they can hop off
and read that and that hopefully that blog will then answer the big questions that they might have
and or encourage them to get in touch or to put back to your sales page and buy and let's not
forget you can share it quite easily on social media so you can create a post that takes the
reader directly to your blog or you can take each of the sections of your blog and create
individual posts that answer the specific questions that you have answered in your
everything you need to know about my product or my service blog another great place that you can
share this blog is with your email list and it's a great piece of content to have in your armory
when you're doing a sales campaign to your email list it can be used to help those who are possibly
sitting on the fence and not sure whether or not to buy your product or your service
you give them everything they need to know about your product or your service in this
blog so you might be thinking this blog is going to be mahusiv why is it worth writing this blog
well there's two big reasons i think it's worth writing there's a benefit to you and also there's
a benefit to your potential client benefit to you is this is where you sit down and really
think about the questions that your audience will have about your product or your service
and this is your opportunity to start thinking about how you can answer them and what's going
to help them decide whether or not your product or service is for you so it doesn't matter if you
create a blog that only answers five or six questions initially once you've actually
written it it's so easy to go back and update with other questions as they either come to your mind
or as you get asked them you can update this blog with answers to those specific questions
so why is this blog useful to your potential client and your audience well it helps them answer
the big questions that they might have about your product or your service but not only that
it shows them that you have thought about them you're answering the questions that they might
have now some of the answers might be quite uncomfortable for you to write
but your audience is going to love you all the more for that because the last thing you want is
to encourage the wrong people to buy your product or your service that's not great for your business
and it's not great for the person who has bought it another big benefit that i've been told
by clients that they felt by writing this blog is when they've been brainstorming the content
for this blog it's triggered other blog ideas for them it's made them realize that there's other
questions that they are perhaps not answering in their marketing and by spending time writing
down those questions it's inspired them to go off and write other blogs once they've written
this one so where can you see examples of these types of blogs in action i'm going to show you
two really fab examples the first one is by diana wilson and she helps you to create online courses
that people want to buy so as you'll see from her blog she takes you through everything
that you need to know about her online community that helps you to create these online courses that
people want to buy now here's an example from a photographer who does photo shoots for newborn
babies and again you'll see in this example that they've covered quite a lot of things that people
want and need to know before they will book a session for their newborn baby with her is
extensive but by the looks of things she has also thought of everything um in this blog so there you
have it a blog that i recommend all my clients to write and to share and to get out there to help
them get leads and clients and to promote their business in a non-salesy way as always if you've
got any questions pop them below and i'll be sure to answer them i'll see you next time bye for now
if you've got any questions or comments on today's video then please feel free to pop
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