So tell me about habits. That you've
noticed, the people you spend time
with, have to be just, extraordinary,
between the iconic entrepreneurs, the
people who you do business
with, with the different companies. You
know, successful managers of different
companies, etcetera. World leaders. What
do you see as, some of the common habits,
of these successful people, outside of
believing in the best in people, like you
talked about, not being as critical, you
know, being flexible mentally, what are
some of the other habits?
I think that the most important
attribute, of a good leader, is somebody
who listens well. The, you
know, a good leader, knows what
he thinks, and so there's no point
in, you know, spouting what you think to
your team. What you need to do is
learn, learn from your team, learn from
your customers. Listen. I'm a
great believer in writing things down. So
if I'm having a meeting, and people
are coming up with lots of ideas, if
I don't write things down, I know I'm
really gonna remember, you know a couple
of things the next day. And often quite a
lot of my meetings are you know, at the
bar, at one in the morning, and I know
definitely, I'm not going to remember
the next day, what my staff have told me. So again you
know, write things down, and then,
and then, the next day you can pull out
your list, and you can get you to set
about, sorting things out. If I'm
flying on a Virgin Airline, you know,
I'll meet all the passengers, I'll listen
to them, write things down. Meet the
staff, listen to them, write
things down. And sometimes it's tiny
little things, but it's those tiny little
things that make for an exceptional
company, over an average company, so. You
know, here in America you know Virgin
America.
We started it a few years ago. I think
the reason, it consistently gets
voted the best airline in the states is because, you
know, we listen, we get all those little
details right. So, you know ,so
our customers are happy, and
you know if our customers are happy, your
staff are happy, your staff smile. You know,
it's quite rare on airlines, to have
staff that smile, but they do smile
because the customers are happy, and
everybody's happy.
Yeah, so listening is the key, listening.
Yeah, I mean. Any other habits
or attributes that you see and entrepreneurs,
outside of being excellent listeners, how
about work ethic?
I mean your reputation, is all you
have in your life, and your brand,
is your company's name, so Virgin
say, in my case. And your own
name,
you know, Richard Branson and you
must, I think conduct your, you know, your
life in a way that, you're not going to
damage your brand. And you know I
think
it's good for your personal life,
to try to conduct, your life in a
way, that you know, that hopefully holds
the family together, and
looks after your children, and
your friends and so on. So and so
being, you know, running your company in
an ethical way is critical. And you must
do nothing, nothing, that you know, I
think, if you think, if I read about this
in the paper tomorrow, you know would
I feel comfortable. And if you feel,
that, you're not gonna feel comfortable
reading about it in the paper, then you
almost definitely shouldn't be doing
it. And I think that, you know that's
quite a, quite a good rule.
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