- It's been about two years since our truth
about Michelin tires video.
And if you remember that video,
we covered everything and anything you would ever need
to know about the history of the Michelin tire company
and how they got started, their backstory,
and all that sort of good stuff.
But there's still more to the story,
since Michelin is such a long running company,
it means that they have a ton of history and a ton of story
to cover from the 1800s.
Yes, the 1800s all the way through the 1900s,
which that video did really good job for.
Which meant we didn't get to cover a whole lot
that has been going on recently with Michelin.
And that's why we are here today.
What is going on everyone?
Gels from Fitment Industries,
and today we are here to go over
and talk about Michelin tires
and what they have been up to lately.
Before we go ahead and dive right in,
of course, don't forget to subscribe if you haven't already
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And if you're looking for anything, wheels, tires,
or suspension, including Michelin tires,
fitmentindustries.com or pick up some apparel right here
and get entered into when not only a set of Michelin tires,
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and function inform air suspension.
The link will be in the description below
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Let's do a brief review of Michelin tires backstory
to refresh your memory a little bit.
Taking you all the way back to the year 1888 or 1889,
depending on the source that you're looking at,
Michelin was officially founded with the headquarters
set in Clermont-Ferrand.
France, if you were wondering.
The Michelin brothers, Andre and Edouard
began manufacturing tires for bicycles
and horse drawn carriages way back in the day,
because you know, 1880s cars weren't very common.
They never really planned to get involved
with automobile tires as it just wasn't
a huge thing at the time.
However, the advancements that they made
with replaceable tires for bicycles and carriages
and all that, it was only a matter of time
before it just happened.
Especially when automobiles became more popular
and more common.
Getting forward about 60 years or so
Michelin had an absolutely massive headway
in the tire manufacturing industry.
They coined multiple firsts for tires
in a way that set a new standard
for how tires are made today.
Michelin's past is a very unique and very interesting story
that I highly recommend you check out.
I'm sure we'll put the link to the truth about video
either in like a card up here
or the link in the description below something like that,
check it out.
But like I said, we are here to talk about
some of the advancements in the technology
that Michelin has been cooking up lately.
Michelin has been involved in motor sports
for quite some time.
In fact, pretty much since they began in 1888.
For over a century, Michelin has been involved
and continues to be involved in pretty much every aspect
that you can possibly imagine of motor sports,
from rally to hill climb, to formula racing,
even motorcycle racing, you name it,
Michelin probably has a tire for it
or hand in it in some way or another.
They even have a whole website dedicated
to their motor sport line of tires
that maybe aren't available to the general public
like you and I, but they are there.
Now, this is an important thing to know
and an important thing to understand about Michelin
and why they have had so much success
as a tire manufacturer.
Since they've been a part of the motor sport scene
for so long, they've always had to stay on top
of the competition.
They've had to prove themselves times and times again
with their tire technology that they were putting out there
and it just worked.
If you look at the record books,
you'll notice that Michelin tires has had helping hand
in an astonishing amount of those records,
things for like the 24 hours of the month,
102 wins and nine titles in formula one,
25 driver titles and 27 manufacturer titles
in the World Rally Championship.
The list just goes on and on.
So why is this important?
You might ask so.
They're good at racing,
what does that have to do with the tires
that I'm gonna go buy for my car?
Well, it's because they take what they learn
from using their tires for racing
and the technology that they have advanced in that category
and they apply it to tires that people like you
and people like me can run on our cars.
You can do all of the R and D and testing in the world
in a lab and on a test track,
but nothing can compare to the stresses and the strains
that a tired goes through
during a half day long endurance race.
Michelin is known for bringing their R and D department
and engineers to the track during races
to collect real time data
on what is happening to their tires.
Being so involved in motor sports
has led to some impressive advancements in tire technology,
things like the radial tire back in the day,
adding silica to the rubber compound
by compound technology for the inside
and outside of the tires.
Just to name a few of the many things that have come out
of the racing world.
In our world, Michelin is known mostly
for their pilot series of tires
or their pilot sports series of tires,
which includes tires such as Pilot Sport 4S,
Super Sport and the Sport Cup two.
These tires have been developed to provide
an enthusiast friendly tire that is street legal
and is designed to be the ultra high performance tire
for both track and street.
Most of these tires were developed alongside
some pretty impressive vehicles.
The Sport Cup two for example,
was developed in partnership with the Mercedes AMG SL Coupe,
the 911 GT three, the 918 Spyder,
the Ferrari 458 Speciale.
You know, just your everyday cars.
You're being surprised
as to how many high performance vehicles
that Michelin tires just come standard on nowadays.
Recently, Michelin has been releasing
some absolutely amazing tires as an addition
and an upgrade to their Pilot Sport series of tires.
With the release of the Pilot Sport All Season four
and the Sport Cup two with the track connect
featured on the all new CA Corvette,
the Pilot Sport All Season four offers the next generation
of ultra high performance all season tires.
Their goal with all season four was to provide
the performance you'd out of your car
no matter the weather.
The Pilot Sport Cup two with the track connect
on the other hand is a completely different animal,
the smart tire basically of the auto world,
taking all the performance and features
of the Sport Cup two tire and taking it
just to the next level.
With the introduction to their track connect technology
it allows the driver to receive real time data
from their tires through a sensor package
that gets installed and it sends information
to the app on their phone.
It's a very special feature designed specifically
for you track guys and gals out there who live at the track.
With the sensors that get installed in a tire,
you're able to plug in whatever track you're at to the app
and then it'll take into consideration all the data
that it's reading from your tires
and gives you the recommended tire pressure
that you should be running that day.
It's pretty crazy stuff,
especially since in the past technology
that has been able to do that,
just costs quite a bit of money.
However, Michelin has developed a better way of doing this
for, you know, I would say the everyday consumer
without costing a fortune.
And we continue to see Michelin just improving
and improving on stuff that they've done in the past
and just put out some absolutely amazing tires.
And we expect to continue to see that for years to come
with the introduction of a lot of the new tires
that they've recently just dropped this year.
So with their involvement in motor sports
and all the stuff that they've learned from there
and providing that to people like you and I
in tires that we can pick up the drive on the street,
to take to the track, all that sort of stuff,
that is why Michelin has become such a high-tier company
in the eyes of automotive enthusiast.
And that's why we continue to see more and more of them
out in the world.
So what are your thoughts on Michelin tires?
Please let us know down in the comments below.
And of course, if you haven't subscribed yet, please do so.
And if you're looking to check out some Michelin tires,
hop on over to fitnessindustries.com,
we have an absolute ton of them to go through.
You can pair them up with some wheels,
get a wheel tire package,
you know, throw some suspension in there too.
We've got all sorts of good stuff over there,
but don't forget, we've got a giveaway going on right now
for your chance to win some free Michelin tires wheels
and suspension, you know what I'm saying.
Just pick up some apparel every $5.
Spent is an entry into when
giveaways coming to a close really soon,
so you might wanna hurry up.
But I'm Gels from Fitment Industries.
Thank you guys so much for watching.
We'll talk to you later.