- We don't charge anything for the information
that we give out on this YouTube channel.
I try to give out the same quality of content
that you get in a paid course, but for free.
I do charge for a few things though.
We charge at Experiment 27
because we're actually a company that employs people
and it requires a lot of overhead to get that done.
And we charge at Lorelia for the same reasons.
But I also charge for one-on-one consulting
because that's an hour of my time that I have to give up.
However, there are a few people that have been able
to get my time for free
and in this video I want to go through
a few of their actual emails to me.
And share with you how to get my time for free.
You can actually use these exact principles
to get the time of anyone who charges.
And ideally you won't have to pay.
Let's jump into it.
I'm gonna start with this email from Amulya Parmar,
the impact-preneur that's done the Ted talk
that we talked about in a few videos already.
Here is how he became a member of the Lorelia Pictures team.
So I tweeted something quick one morning.
Working on a new secret project,
looking for somebody to help send cold emails.
Send me an email, alex@experiment27.com.
Something like that.
And Amulya got back within 30 minutes
with this email.
Hey Alex, love what you are doing, as always.
Still keeping my eyes peeled.
I have built a moderately sized email list
for my personal brand Amulya.co,
but I think I might be one of the few people on this planet
as fascinated with the art of cold emailing as you are.
Would love to take a tackle at the new cold email project.
Most valuably to the task at hand,
I know I am a fast learner.
Talk is easy though.
Please do give me a trial run.
Thanks in advance, Amulya Parmar.
And you can see here I got back.
Perfect.
How are you Monday afternoon?
My schedule's flexible.
I got back within a few minutes
and pulled down the tweet,
'cause I knew this guy was perfect.
He starts it with love what you're doing, as always.
Great to start with a compliment.
I would love to tackle a new cold email project.
So it is a customized email.
And he asks for a trial run.
Which is very low risk for me,
because I know he's gonna work for free at the beginning.
It's a perfect email.
Keep watching the video because I do have an email
that didn't work from Amulya,
that he tried a month before.
Which is super interesting.
And I'll get to that in a second.
But first I wanna show you two other messages
that did work.
This is the video I posted on Instagram.
Day two of Instagram optimization
for the Experiment 27 Instagram.
Got 500 people to unfollow.
And Neel saw that as his opportunity
and got back with this message.
By the way, if you ever need like Instagram graphics made
feel free to let me know, Alex.
Very confident in my design skills.
And you can see, instantly I got back, and he was off.
He delivered value.
And now he's getting shout outs every third or fourth post
on the Experiment 27 Instagram.
He's also organizing a meet-up in L.A.
And we're working on a bunch of stuff together.
So one message is usually enough.
This next one I wanna show you
because it breaks every single cold email rule
I've ever taught.
This is from Risa Jones of Living Fabulous.
Hey Alex, I enjoyed your interview
on Entrepreneurs On Fire podcast
and had to reach out to invite you to be on my show too.
So there's even a typo here.
It's a one business question podcast.
And I got back to this email,
looping in Rinaldo with next steps and saying yes.
So why did this email work
even though it breaks all the rules?
Because she was offering to interview me
and I follow both Neil Patel and Gary Vaynerchuk's advice
which is take every interview opportunity you can.
It's good practice and you never know who's listening.
And if you do want my time,
feel free to reach out with an interview request.
That is one of the easiest ways
to get an influencer to talk to you for hours on end.
Maybe not for hours, but for an hour or half hour.
Now I wanna show you an email from Amulya
that he sent months before that didn't work.
I didn't even know that this was the same person
because I had pushed this out of my mind so completely.
So here's the email that I didn't respond to.
Here's what doesn't work.
Subject line: Alex, can you flip this?
Commission plus bonus if you can.
Hey Alex, I admit, I binge on your YouTube videos daily.
Love how you are always taking on new challenges
on like comedy and @garblic.
Do you think you can flip the site BuildMy.App?
Perfect name or lead gen/capture site
and sell the domain asset to one of your app dev clients
in the mid $XXk range.
If you can, happy to work out a healthy commission
and a little welcome present,
an unforgettable domain for your business on the house,
marketyour.app.
Would you be open to discussing a partnership?
Yes, I watched your video The Framework to Write
a Partnership Email, how did I do?
Poorly.
So in Amulya's mind, I'm gonna give Alex
the opportunity of a lifetime.
He can make so much money,
he just has to sell this domain to one of his clients
and he can just make a quick buck.
This doesn't work.
I told him this.
BuildMy.App.
I'm not in the domain selling business.
I have no interest in making a quick buck like this.
I would much rather build a business system
that's gonna keep generating income over and over again,
rather than a one time sale like this.
If you are into BuildMy.App, by the way,
you can reach out to Amulya.
I will put his gmail here if you want to buy this.
And that's why this didn't work.
It just comes off skeezy
and it comes off like something an opportunist would do.
Which is not the type of guy Amulya is.
He runs a non-profit.
So if you're doing anything like this in your emails,
I would say stop it.
If you want the exact questions
we use on call number one to help sell new clients,
that's down in the description below.
If you really wanna help this YouTube channel,
I would love if you could think of one person
that would get value from this specific video
and send them an email.
If you run a company that sells to other businesses,
and you want more enterprise level huge clients,
check out Experiment27.com.
And if you have a business book
and wanna turn it into a documentary,
check out LoreliaPictures.com.
I'm Alex Berman, thanks.