Hey Podcaster I'm Tim Wohlberg your Podcast Performance
Coach with another actionable tip.
So you can sound like a pro... and gain more podcast fans.
Today’s tip is…
How to grow your podcast audience.
Finally the tip everyone wants to know.
You’re finally going to learn how to grow your audience.
And lucky for you I’ve figured out the only one thing you have to do.
Drum roll please.
WORK YOUR ASS OFF!
And I hope that’s just the tip you need!
Now get out there and grow your audience I’m Tim Wohlberg...SEE YA!
Hello?
Still there?
Did you really think it’s that easy to get download numbers?
Are you obsessed with your downloads?
Don’t be.
You’ll go nuts chasing them.
You can buy an audience….but why would you want to?
That’s like buying an empty auditorium to speak in.
Good evening Everyone thanks for being here.
(cough)
Hollow downloads won’t convert if you’re running your podcast as a marketing tool for
your business.
And this is who I’m really talking to right now.
You want real customers.
Engaged listeners And you know what?
You might only need 10?
If you wan’t real numbers and real earballs listening to your show.
The best way is to work your tail off.
I wasn’t lying.
I AM going to share with you a juicy little nugget today.
A case study I did that tripled my regular daily downloads for an ordinary day.
Not a new episode release day.
The first thing when it comes to growing your podcast audience is to have patience and be
realistic - It’s going to take time.
You gotta play the long game here.
And that’s the truth.
You already know the other tips on growing your audience right, because we’ve all googled
them, over and over.
Be consistent Have a great call to action.
Share your episodes on social media Use the best SEO practices for your podcast
website so you can be found Get on other podcasts
Get your podcast on Youtube Doing all of these work really well together
and they need to be done.
So back to this little case study I did that involves one specific tip on how to grow your
audience.
And you’ll find this tip on many lists but i wanted to really put it to the test.
The tip is be where your audience is.
I spent about 2 intense hours doing this and I felt it got me really good results.
About triple a regular download day for me.
I’m specifically talking about facebook now.
I’m in a bunch of podcasting groups.
In fact you and I probably are in the same group.
And like you, I’m busy too.
I’ve got lots of other things going on.
I’m not working those groups nearly as often or as long as I should be.
But I found, being in these groups has been one of the biggest returns for me.
There is a facebook group or online community for every niche on the planet.
Find them and join them.
Be apart of the conversation.
Don’t just go into these groups and say hey everybondy I’m new here!!!!
Guess what….
I got a PODCAST - Drop links to my podcast…… check me out!!!
You can’t do that.
You shouldn't do that and you know it.
It’s not going to work.
Do this instead.
Be active.
Comment.
Like.
Share.
Get involved.
Add value.
Give answers.
Give advice.
By doing this you become visible.
You’re building trust.
Building relationships.
Building a reputation, creating a presence and adding value to the group.
If you’re like me...and you’re in a conversation on facebook, and you like or even dislike
what someone has said in a comment ...I hover over their face.
LIKE...Who is this person?
Someone is likely going to hover over you.
So, does your profile pass the hover test?
I see a lot of profiles that don’t.
Is your podcast or website listed?
Is the name of your company visible?
Does it link to your page?
Can they find out more in one click!
That’s how you can get discovered by newbies.
That’s how you attract new listeners organically.
I’m not saying NEVER tell anyone about your show.
That’s silly.
When the time is right and the opprortunity arises, go ahead and share.
Tell the group you just did an episode on that topic and they might find value...here’s
the link.
You also don’t want to be all over every topic, every questions, every thread, every
day.
It’s too much.
I know for a lot of other podcasters who have found success doing this.
Being where your audience is matters.
It’s not a new strategy or big secret.
It’s just one of the many things you can do to get your show some exposure and hopefully
some new fans.
I challenge you.
Spend some time looking for those facebook groups in your niche and get in there.
Participate.
Add some value.
Show off your expertise.
And soon people will be hovering and subscribing.
I hope thats just the tip you need.
Speaking of subscribing.
Have you subscribed yet?
Itunes, stictcher, google podcasts, spotify, youtube.
Hit the SUBSCRIBE BUTTON right now!
And never miss another tip.
Go to PodcastPerformanceCoach.com I'm Tim Wohlberg
See Ya!