Hi! Anastasia here! Did you know that some Etsy stores are making over a million dollars a year,
by selling simple mugs and tumblers? And get this: they haven't been doing it for a long time!
With some cool AI help, things in print-on-demand are way easier today.
In this video, we'll look at some top shops and their earnings,
I will show you how to kick off your own mug business from your couch in under 10 minutes,
and how AI can jazz up your designs.
Alright, first up: a few example shops to pump you up.
Like, there's this one shop I already mentioned their annual revenue is over 1
million and they've made over 5 million dollars since 2019, mostly from mugs and tumblers!
Another shop's pulling in $25k a month with basic text mugs – just using some attractive fonts.
Check out their products, they are quite simple to design,
and most of them don't even use any images, just the texts on them.
Then there’s another one, earning $80k a year,
with mugs that have adorable animals on them. Here are some designs to spark your
creativity. Remember, don't copy – just get inspired and give it your own flair!
Now our first action step is to Set-up an Etsy Store and Sync it with Printify
Step-by-step, here's how start your business and start selling:
Create a New Email: start by opening a Gmail account named after your business.
This keeps your business separate from personal communications.
Head over to Etsy and scroll down. Click "Sell on Etsy" at the page's bottom.
Opt for "Open a shop".
Use the business email you've just created to register.
Creating an Etsy account is totally free but then every time you create a new listing,
it will have a 20 cent fee and listings expire after 4 months. So if the product is not sold
and you want to keep it in the shop, you will need to renew the product listing and pay
another $0.2. You can either do that manually or set it to automatically renew the listing.
Now you can follow the link in the description below and sign up for
Printify. This tool will print your designs on products and ship them to customers.
It's also going to sync products and orders with your Etsy store.
Connect Etsy and Printify: Click "Connect" on Printify
and log in with your Etsy details to ensure both platforms are synced.
When you open some Mugs on Printify, you will see there the cost under each
product that Printify charges to create it. You don't actually pay this because
it's included in the price of your product that your customer pays for on Etsy. Also,
these prices initially are shown for FREE Prinitify accounts but if you
upgrade to a Premium account, you're able to keep costs lower for your customers.
I managed to partner with Printify to give the first
100 people who use it in my audience a special coupon ANASTASIA30 for one
month of Printify Premium for FREE. Check the link below to get started.
With this premium account, you can make lower prices for your products, and this
often times gives you an advantage over your competitors and generates you more sales on Etsy.
Again, you can can start with Printify FREE plan using my link
in the description below and when you are ready to upgrade use my coupon ANASTASIA30.
Where Can you Design Your First AI Mug?
Now to generate your AI designs, you need a platform that will provide high resolution
graphics and text for your mugs.
You might have heard a lot about Midjourney and how to use it to generate AI images. While this
tool is great, I think it might be a bit too advanced for beginners. You need to
create a Discord chat and the prompts have to be very specific, Midjourney is a paid
tool yet it will not be the only tool if you want to use it for print-on-demand images.
Because you will get images in low resolution from Midjourney,
and then you need to pay for an extra tool and juggle between multiple
websites to get your image in a bigger resolution and to remove any background.
That's why I decided to go against the crowd here on Youtube and recommend you
a tool that works better for a print-on-demand business.
I use Kittl, it's very beginner friendly, the interface is super intuitive. And their
commercial license applies to all the graphics and fonts within their library, including AI generated
images for your mugs. Kittl has a free plan, find the link in the description below to try the tool.
We'll get back to generating images here in just a few moments,
because we first need to decide what kind of mug designs will be profitable.
Find a Profitable Product Idea
And the tool that will help us understand it,
is called Everbee. It will help you find the best products to sell on Etsy.
It will show you how other Etsy listings are performing
so you can create high revenue products.
Everbee kindly sponsored this section of the video but I actually use all the time and you probably
have noticed that it's in my browser in all the videos related to selling products on Etsy.
So let's go ahead and do our niche and competitor research.
I am using this Everbee Chrome extension.
We'll open Etsy and type in related keywords like "mugs" or "coffee mugs" to find out what buyers
are actively searching for. Etsy will populate the search bar with some of the most popular keywords.
And Everbee will show you the monthly search volume for each of these keywords.
We can try this keyword with over 1000 searches per month, coffee mugs funny.
And click here to See more.
Then you can click on the left menu on Product Analytics and this will help us find the most
profitable listings. This tool allows you to rank the products by monthly revenue,
by the number of sales, you just need to click on these
little arrows pointing down to filter the results by one of these metrics.
We have to ignore anything that's digital products and mockups, they will often show up
high because they have higher number of sales but it's not our print-on-demand products.
After doing a lot of research with Everbee, I found two popular
but time-consuming types of mugs. Custom Pet Mugs: They seem to make
a decent monthly revenue. Given that the buyer provides the pet photo, your job is to design
it for each customer which can be a hussle. Personalized Photo Mugs: Like the pet mugs,
these have been in the market for a long time but again, you need to do some work for each customer.
And the next type of mugs that does really well is funny Mugs.
Mugs with funny texts or images seem to work the best, especially as gifting options.
What I like to do is to make a blend between two different topics or niches.
So we know that pets are popular. How about making a design that
combines keywords FUNNY and Cats? Based on my research on Everbee,
I decided to make in this video Funny cat designs with quotes. And I'll show you on the next step,
how we can do all of this with the help of AI.
And since we don't need to customize them for each client,
they are way more passive than the mugs with personalized images and texts.
So I suggest that we keep Funny cats and quotes in mind when we
come up with our AI design ideas in the next step.
If you never used Everbee you will find my link anastasiablogger.com/everbee in
the description below. Sign up to try the tool for free,
no credit card required! And now we'll go ahead and
Design Mugs with AI Tools
I already mentioned the tool we are going to use to design funny cat images and
quotes with AI is called Kittl. When you open Kittl, just go
straight to the Text to Image generator. And if I type in funny cat with a laptop,
I will use this Kawaii style - Kittl AI it will generate for me great cat images
which are copyright-free because they are AI-generated images. If
you don't like the first image, you can always generate another one.
I also found that Kittl added this AI quote generator and it was a great
timing because I actually wanted to add some short text to this AI cat image.
So from the top menu go to Kittl's AI tools and find this AI quote generator.
Then I'll select Cat quotes, and then choose sarcastic. I also want
a pretty short quote so the text can be large enough on the mug.
Let's see what we've got here! Lots of great ideas including this one - Leave
my tail alone! I think it's a nice way to tell someone to stop distracting you from work :)
So I will copy this quote and add it as a text to my AI cat design. Then I will select this rounded
style of text, change the font and make it big enough to cover the top part of the cat image.
By the way, if your AI image overlaps the text,
you should click here on the AI background remover and the problem will be solved.
This is what I like about Kittl! If you created this AI image say in Midjourney,
you would have to take the AI image to a third-party tool to remove the background,
which would probably have an extra cost in addition to Midjourney subscription. Kittl makes
running a print-on-demand business so much easier because they are constrantly adding new features.
For example, when you are ready to Download the design as a PNG, you can set here the DPI
to 300 - again, a great feature in Kittl because AI images from Midjourney are of
a lower resolution and you need to enlarge images in third-party tools to get a better resolution.
Or you could even place your design on a mockup right here in Kttl,
just click on this button and you will find a lot of great mug mockups. Then you can
download it from here as a ready-to-use mockup. Kittl has a forever free plan, you can start your
account using my link in the description below if you want to support my channel.
So test the tool and if you like it and decide to use your designs on your Etsy store,
you'll need the Pro account which gives you a full commercial licence.
For my audience, Kittl provided a special coupon code which you will
find in the description below, it gives you 30 Days of Kittl Pro plan for free.
This code will work for the next 7 days, so make sure to use it as soon as this video goes live!
Optimize the Listing for Keywords
Getting a lot of sales on Etsy is not just about great designs.
Optimizing your listings with the right keywords
ensures that potential customers can easily find your products.
Many shoppers use keywords on Etsy to narrow down their search.
So, sprinkle relevant keywords throughout your product title, description,
and tags to enhance visibility on Etsy.
For keyword ideas, check through competitors' listings or leverage Everbee again,
you can open a specific product details and see which keywords they added as tags.
Also you can do extensive keyword research on Everbee and pick keywords with higher
search volume and lower competition at the same time. You can filter them
by Keyword score, when it is higher, the keyword is easier to compete for.
Now if you liked this idea of using AI tools to grow your Etsy business,
check out my other video where I've shown how to Make Wall Art Prints that SELL with AI.
Check out the following video tutorial. See you there!