>> INTERNATIONAL HOUSE OF
BURGERS.
>> OH, YEAH!
[LAUGHTER]
LIZ: IT'S KIND OF A MOVE THAT
BROKE THE INTERNET, IHOP'S PR
THE TOP OF THE TWITTER TRENDING
LIST.
TURNS OUT THE B WAS FOR BURGERS,
AND IT WAS JUST TEMPORARY, BUT
IT SURE GOT DIME BRANDS
OF ATTENTION.
WHILE THE COMPANY REPORTED
EARNINGS TODAY, I WANT TO KNOW
FROM THE GLOBAL CEO, STEVE
>> IT DID, AND A COUPLE THINGS
HAPPENED.
ONE IS WE TAUGHT A NEW
GENERATION THAT THE P STANDS FOR
PANCAKE, BECAUSE THEY DIDN'T
KNOW, A LOT OF THEM.
AND SECONDLY, WE QUADRUPLED THE
NUMBER OF BURGERS THAT WE'RE
SELLING, THAT'S CONTINUING.
AND BOTH LUNCH AND DINNER PARTS
SALES WENT UP SIGNIFICANTLY.
SO FOR US, IT WAS GREAT.
WE HAD A LOT OF FUN WITH IT.
SO DID EVERYBODY ELSE.
SOME PEOPLE TOOK IT A LITTLE
SEVERAL PEOPLE HAVE YOU EVER
SEEN ANYTHING LIKE IT, AND
EVERYBODY'S LIKE I DON'T THINK
SO.
THE NUMBERS ARE JUST ASSON
TISSUING.
BUT IT JUST -- ASTONISHING.
IT JUST GOES TO SHOW NOBODY
LIKES IHOP, EVERYBODY LOVES
IHOP.
FUN WITH IT.
LIZ: WE DID THE STORY.
IT WAS EYE-GRABBY.
THAT KIND OF SPARK PLUG BLOWS
ONCE THOUGH.
>> OH, YEAH.
AND WE DIDN'T EXPECT THAT
EITHER.
IT WAS A LOT OF FUN.
LIZ: WHAT CHANGES DID YOU MAKE
TO YOUR BURGERS?
>> WE DID A LOT OF CONSUMER
RESEARCH ON WHAT IS THE BEST
TASTING BURGER OUR CUSTOMER
WANTED, AND WE CHOSE THE BURGER
BASED ON THAT WHICH IS THIS
AMAZING ANGUS BURGER THAT WE
WANT FROM US, AND WE BUILT
PHENOMENAL.
LIZ: YOU'RE TAKING ON BURGERS AT
FIVE NAPKIN BURGER, BEAR BURGER,
THE FAST-CASUAL BURGER WORLD
THAT'S TRYING VERY HARD OR
CERTAINLY IN MANHATTAN AND NEW
JERSEY WHERE I LIVE THAT, YOU
KNOW, REAL QUALITY BEEF.
PROBLEMS.
WE'VE GOT FREEZER-FULLS OF STUFF
IN THE MIDWEST.
>> FOOD COSTS FOR OUR BRANDS
FIELD IS CROWDED AND WE WERE, WE
NEEDED TO HAVE A GREAT BURGER,
BUT WE INTRODUCED THE BURGER AT
A $6.99 PRICE POINT WITH A COKE
IT FILLED THE RESTAURANTS, AND
PEOPLE ARE EXCITEDDED ABOUT THE
BURGER.
THE NUMBERS ARE REALLY GOOD.
AND IT JUST, YOU KNOW, I THINK
THE FACT THAT WE DID IT WITH A
LITTLE TONGUE IN CHEEK PIECE,
AND WE'RE KNOWN FOR BEING A
LITTLE IRREVERENT ANYWAY, SO IT
WAS JUST FUN.
YOU KNOW, IT'S A GREAT TIME TO
BE AT THE COMPANY BECAUSE BOTH
BRANDS ARE DOING EXTRAORDINARILY
ASTRONOMICALLY, BETTER BY 73%
YEAR-OVER-YEAR WHEN THE S&P IS
UP ONLY 13%.
I HAVE TO ASK BECAUSE, YOU KNOW,
>> LOOK, EVERY COMPANY I'VE EVER
WORKED OUT, WE'RE FOR SALE.
WE'RE NOT FOR SALE BECAUSE OUR
SHAREHOLDERS ARE EXPECTING BIG
THINGS FROM US.
WE WENT TO THE MARKET LAST
FEBRUARY AND SAID HERE'S WHAT
YOU SHOULD EXPECT FROM US OVER
THE NEXT FIVE YEARS.
YOU KNOW, WE'RE QUITE THE VALUE
STILL AT THIS POINT.
WE'RE AN AGGRESSIVE BUYER OF OUR
STOCK.
KNOW, IT'S A GREAT INVESTMENT,
AND WE'RE DOING IT OURSELVES.
LIZ: WELL, YOUR ONLY PROBLEM IS
YOU DID NOT BRING PROPS,, I
NEEDED A PANCAKE.
>> WE HAVEN'T SEEN EACH OTHER IN
A WHILE, AND I CLEARLY WOULD
HAVE GREETED YOU WITH A GIFT
CARD.
SO NEXT VISIT WE'LL DEFINITELY
HAVE ONE.
>> ACTUALLY, WE'VE THOUGHT ABOUT