.
>>> SO THIS IS THE FIRST THING
YOU SEE WHEN YOU OPEN UP YOUR
FACEBOOK APP AND IT'S REALLY
CHANGED THE WAY WE COMMUNICATE
WITH OUR FRIENDS AND FAMILY.
WHAT WE SEE TODAY IS THAT PEOPLE
ARE SHARING IN REALLY FUN AND
CREATIVE WAYS.
SO IN ADDITION TO SHARING VIDEO,
WE SEE PEOPLE BROADCASTING LIVE
VIDEO.
SO YOU CAN LITERALLY TAKE A LIVE
VIDEO OF SOMETHING LIKE YOUR
BABY'S FIRST STEPS AND BROADCAST
THAT TO YOUR FRIENDS AND FAMILY.
AND IN ADDITION TO TAKING
PHOTOS, WE SEE PEOPLE TAKING
PANORAMIC OR 360 PHOTOS SO IF
YOU'RE ON VACATION AND SEE A
BEAUTIFUL SUNSET OR A GORGEOUS
VIEW, YOU CAN TAKE A 360 PHOTO
AND UPLOAD THAT TO FACEBOOK AND
SHARE THAT WITH YOUR FRIENDS AND
FAMILY.
>> LIVE FACEBOOK -- I THINK
WHEN IT FIRST CAME OUT PEOPLE
ASSUMED IT WAS FOR NEWS, MEDIA
AND CELEBRITIES.
NOW MORE AND MORE SOMEBODY IS AT
A CONCERT AND JUST WANT TO SHARE
THE SFEERNS OR PEOPLE DO IT AT A
FAMILY REUNION.
IT SEEMS LIKE EVERYBODY IS DOING
LIVE FACEBOOK.
IT'S FUN.
>> YEAH.
IT'S REALLY FUN. AND WE REALLY
SEE PEOPLE USING IT ACROSS THE
GAMBIT IN LOTS OF DIFFERENT
WAYS.
>> WELL, WHEN FACEBOOK
ORIGINALLY CAME OUT AND THE NEWS
FEED PORTION OF IT BECAME SO
POPULAR, WHAT WAS THE INTENTION
THERE?
JUST SO EVERYBODY COULD KNOW
EVERYBODY ELSE'S BUSINESS?
OR COMMENT ON EACH OTHER'S LIFE
EVENTS?
>> BEFORE FACEBOOK CREATED NEWS
FEED, WHAT WE SAW PEOPLE DOING
IS GOING TO THEIR FRIEND'S
PROFILES TO CHECK OUT THEIR
LATEST UPDATES OR LITERALLY READ
THE LATEST NEWS AND WHAT WAS
GOING ON WITH THEIR FRIENDS.
SO FACEBOOK CREATED NEWS FEED SO
PEOPLE COULD CONSUME ALL THAT
CONTENT IN ONE EASY STREAM OF
POSTS.
>> DO YOU HAVE ANY TIPS ON THE
BEST THINGS TO POST TO GET THE
MOST ATTENTION OR THINGS THAT
ARE BEST TO DO AS FAR AS WHERE
YOU SHOULD GO LIVE OR GET A
PHOTOGRAPH OR COLLAGE?
>> IT'S COMPLETELY UP TO THE
INDIVIDUAL.
EVERYONE'S NEWS FEED IS
CUSTOMIZED TO THEM.
FOR SOME PEOPLE THEY REALLY LOVE
ENGAGING AND SHARING PHOTOS AND
FOR THOSE PEOPLE WE'LL SHOW MORE
PHOTOS AND OTHER PEOPLE REALLY
ENJOY SHARING AND THE GAUGING
WITH -- ENGAGING WITH VIDEO OR
LIVE VIDEO.
>> THERE ARE WAYS TO GO ABOUT
STUDYING YOUR PREFERENCES AND
SEE WHAT YOU WANT TO SEE AND
LOTS OF WHAT YOU DON'T.
A LOT OF PEOPLE I THINK ARE
MISSING THAT OPPORTUNITY.
>> IT'S VERY EASY TO CUSTOMIZE
THEIR NEWS FEED.
WHEN YOU OPEN UP THE FACEBOOK
APP, GO TO MORE ON THE BOTTOM
RIGHT HAND CORNER THEN GO TO
SETTINGS AND NEWS FEED
PREFERENCES TO CUSTOMIZE WHAT
YOU SEE.
SO IF THERE ARE CERTAIN PEOPLE
OR PAGES YOU ALWAYS WANT TO SEE
AT THE TOP OF YOUR FEED, YOU CAN
CHOOSE TO DO SO HERE.
OR IF THERE ARE CERTAIN POSTS
YOU NO LONGER WANT TO SEE, YOU
CAN UNFOLLOW FRIENDS OR PAGES
AND WON'T SEE THE POSTS ANY
MORE.
>> THOSE PEOPLE KNOW YOU HAVE
DONE THIS?
>> NO.
NO.
ACTUALLY WHEN YOU UNFOLLOW
SOMEONE YOU'LL STILL REMAIN
FRIENDS AND THEY WON'T KNOW.
YOU CAN ALWAYS CHOOSE TO
REFOLLOW THEM IN THE FUTURE.
IF THINGS CHANGE AND YOU WANT TO
SEE THEIR POST AGAIN IN YOUR
FEED.
>> LIKE MAYBE AFTER THE
ELECTION.
[LAUGHS]
WE THANK YOU SO MUCH AND