Is Adobe Firefly The future of Graphic Design?
I know it's another AI video.
I have to do it because it's Adobe that's doing it this time.
Not just these other companies like Open AI and MidJourney
but Adobe have created their own generative AI.
If you've been living under a rock generative AI is where you literally type
in what you want to see and it will produce that.
But there's been some controversy lately.
The way the AI works normally takes other people's works
online, and people think that stealing, no matter where you stand on that,
that is what's happening.
This is what the companies are doing.
They are taking the works of other people and sort of mashing them together.
Obviously, this has led to a lot of creative professionals, One
not liking that. Two, not using it and demonizing people who do use it.
And Three, making all creative professionals
question whether will have a job to go to in the next few years.
Adobe seem to be trying to put an end to this by giving their own
take on what generative AI is Adobe Firefly is in beta at the moment,
but the big caveat is that it uses licensed images
as its data modeling so it doesn't take anyone else's work.
It takes images that it's allowed to use that's been licensed to them.
So the end result of what you get is fully licensed.
Let me show you.
Okay. First of all, let's go to the text to image.
Let me show you this. This is some examples.
They look pretty cool.
That guy looks super cute.
I like this koala.
Let's try this prompt so we can try the prompt and it
Will generate a few images for us to select.
That was pretty quick as well.
But not only that, we can write
whatever we want and down here we can start to add more information.
In Adobe, you've actually added this sort of UI where you can change things
such as instead of making it
the way it is now, we could make it more into a photograph
and you'll see down here at the bottom left that is added a sort of tag to it
to allow you to quickly change and edit what you've written as the prompt.
So now let's change it to a photograph, which is pretty cool.
What am I if we get like synthwave and then generate that,
they go, We've got a lot of synthwave neon happening here.
That's really cool.
Let's have a look.
To be fair, that was surprisingly quick as well.
We can even change the lighting.
So we go to let's do studio lighting composition.
There's the close up on a blurry background.
That's what we want.
A blurry background, color and tone, vibrant, fresh generate.
And down here at the bottom left, we can clear all the styles.
So instead of having to type in two styles individually,
you can actually just get rid of them by the tags.
Now, there's not much different right now, which is a bit disappointing, but it is
I so I can't blame it too much though.
All the images that you're seeing here
are generated by its own licensed images from Adobe Stock.
Let's type in something crazy, man.
Reading a book on the moon.
Now, that product has nothing
to do with me in graphic design, but it seemed interesting.
So there we go. We've got a man reading a book on the moon.
I don't know why all these chairs are
there is showing a picture of the moon, but it's not showing him on the moon.
But they don't look too bad. Look at this.
It doesn't look too bad at all.
But when we say we want to go for, I don't know, like digital,
it will generate them again.
Some of these are pretty cool.
We've got Synthwave still on,
so we'll just get rid of Synthwave for a second and go for it.
The actual UI is a lot better.
You feel a lot easier writing what you want more of.
A layperson could go ahead and just prop this in.
They go getting some crazy styles.
Look at that style. Looks so strange.
It looks like 3D models and the hands don't look too bad.
Something I could use I for for instance, is creating assets for my projects.
And I know last time a lot of you guys didn't understand what I was creating
and it was taken very much out of context. Hilariously.
But for example,
if I wanted to create an illustration of a graphic designer working at his desk
with an orange background, I could use that in many places.
I could use that in my email newsletter header.
I could just use that for a client project to show in the background
of some work that I've done without having to search the Internet all day.
An illustration of a graphic designer
working on his laptop with an orange background.
I call that a graphic.
And there we go.
We've got this, and that's in a pretty decent job
that's done better than some would say in Mid Journey or even in Dalet.
It's given me that illustrative file.
What if I wanted to do a photograph, though?
This might get a bit crazier or a bit weirder that is definitely not
a photograph as an illustration in the his the photograph.
And you can see it works.
The graphic designer working on his laptop with an orange background.
And even though I put his it's actually created a female version too.
I can tell you now that that in itself is pretty good.
That's all from license images.
I would never really use the photography ones or the photographic ones,
the ones that look too real.
I would use illustrative ones,
but that's not the most exciting part of Adobe Firefly for me anyway.
For me, the most exciting part is the text effects one.
This is where they're really unique.
We go in here and these are all generated by Adobe Firefly with license images.
Let's try this hairy monster problem.
I don't even know what this prompt is.
So what happens is with this text, when you can write the words that you want
and give it a prompt and it will layer over the text.
But the coolest part of it is you can choose how loosely fitting it is.
It's not perfect, but it works.
As a typography fanatic, I'm obsessed with type design
and be able to see this happen so fast without having to use any 3D software,
because normally we would use
3D software to render out things like this to make it look cool.
Maybe Adobe Dimension Blender Cinema 4D.
You would have to use all those apps,
but no, Adobe Firefly allows you to see an image of it.
Not only that, we can change which one we see, so we can do this
and it will generate all the different ones.
Change the background.
This is a really cool demo.
Let's go for like, I don't know, Blue water splash with
the white
background, blue water, splash it and do it loosely.
Give it a sec.
Oh, that's a bit strange.
You can see is trying its best.
It kind of looks like toilet cleaner though, because it's so blue.
Here we got I think we've got a winner here.
This might work better, but the bit of editing of Photoshop
that would work so well, we can just change the water here.
So to say Splash.
If I just do it in all caps, it would be better.
Obviously is better.
And then you go like that is actually pretty decent.
Now, I don't know if you've ever tried majorly to do text effects in it.
It's very difficult because it doesn't understand text effects.
This is completely unique and it's using licensed images.
But the question that we as designers all have on our mind
is whether this technology is going to overtake our places.
And I've been having comments of people who sound very sure that it will.
However, in my opinion, I don't believe so.
The reason being is because I isn't inherently creative.
It just takes it from a dataset.
We are as humans, creative and we do take all our creativity
from a dataset as well, But it doesn't experience
the same things in life as it doesn't know what emotions feel like.
It doesn't know what it feels like to
get that client project done.
The euphoria of that, or the feeling of being rejected,
the feeling of feeling loved, the feeling of feeling,
the feeling of hunger, the feeling of being full.
It doesn't get those things inherently.
You just tell it what to feel.
And because of that, I don't believe I can ever fully replace designers.
Now, the strange thing is we started to talk about this replacing us,
even though companies are already replacing graphic designers
anyway, companies like Canva making it so much easier for people to create logos,
to create any sort of branding material for their Instagram pages of marketing.
You've got companies that allow websites just to be designed by anyone now,
and no one seems to be complaining about that, even though that's what's
really replacing graphic designers, the ability to not show their value
or to be valued by the layperson or the person who needs them.
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Obviously I can't have anyone's fears on eye, but what I can tell you
is that looking at this eye today, this is a lot more, as people say, ethical.
I believe this to be something that you could use to gain inspiration
for your work and not just use the outputs using it as a tool
to understand maybe compositions more or to get a certain illustrative style.
Or even for this, I could take the A from this splash and I could trace around it
and create a really unique looking a that looks like it's got water
forming around it.
So my opinion I don't worry too much about I know the value that graphic design has
and as I becomes even more explosive in popularity,
if it does become more explosive in popularity, that is, then that
will only help value people more who do it themselves.
People want that human connection,
but I'm interested to know what you guys think of Adobe Firefly.
Does it make you feel better?
Do you feel a bit more relieved that it's not taking your work and
putting out that online for other people to see mess around with or use?
Are you like me where you think that that happens anyway with people?
If your work is online, people see it and they'll use it.
If you enjoyed the video, subscribe and check out this video here.
It's pretty good. I think you'll like it.