- Hey, everybody.
This is Roberto Blake of robertoblake.com,
helping you create something awesome today.
So today, we're gonna talk about YouTube videos
and whether or not short videos
will get you more views on YouTube.
So there are a lot of you who have actually
requested this video, you have this question.
You want to know how long
you should make your YouTube videos
and if making shorter videos means
that you'll get more views
because people have short attention spans.
Think a recent study showed that we're actually not doing
that much better than goldfish,
which is shocking.
Well, maybe not so shocking actually.
But I wanted to talk to you guys about that.
I wanted to confirm whether or not that's true.
Now the reality is that the overwhelming majority of people
do in fact have short attention spans.
But that may or may not be your audience
and that may or may not be true.
And the reason that you might want to consider
making some longer videos,
even if the majority of your videos are shorter
and they're under four or five minutes,
kind of like the vlogbrothers
and how other big YouTubers have told you about this.
I would still encourage you that if your content
requires you to do 10 or 12, or even 20 minutes of video,
that you just go ahead and do that,
and don't chop it up into smaller videos.
And here's why.
It all comes down to who your audience is
and what they want and need from you.
It really bums me out when some of you
are taking generic advice instead of really thinking about
who your audience is and what they really need from you,
and how you can deliver for them.
A primary example would be if you have a cooking channel,
and I'm trying to learn how to make
this wonderful vegetarian lasagna,
five minutes doesn't really make me think
that you're walking me through, step by step,
everything I need to know to cook this amazing meal.
And the thing is, if I'm sitting there watching this video,
and I'm in my kitchen, and I'm walking through it,
and I'm pouring ingredients,
I kinda want to be doing that right along with you.
And I want to really learn how to do this.
It's the same thing with my photoshop tutorials
or my video editing tutorials.
I walk you through exactly what I'm doing, step by step,
and I explain it, even if it means it would take me
twice as long as actually just doing it,
so that you get what you need from me,
and that might be really important,
because it might be that your job is on the line,
or you're trying to create the best thing you can,
so that whatever you're doing will be successful
so that you can either sell that thing or make money,
or that you can grow your audience.
So I need to give you my best,
and my best may not mean keeping it as short as possible.
It might mean being very, very detailed.
So what I would encourage you to do
is really think about who your audience is.
Use the YouTube Dashboard to figure out
the demographics of your audience, what their age is.
Use the comment section to figure out whether or not
they like long form content or short form content.
And don't be afraid to experiment.
So many of you are afraid of failing,
or feeling like you're failing, or your video flopping,
that you won't take chances and see if your audience
really wants something different from you.
And I would just encourage you to take those chances.
You miss all the shots you don't take.
So don't be scared to make a video
that you really believe in
and that you think has value for other people.
Just a reminder, my top 10 most watched videos
of all time on this channel,
over half of them are longer than 10 minutes,
some of them reaching almost into 20 minutes,
and you guys have responded very well to them
with over 100,000 views.
Some of them are tutorials.
Some of them are advice on buying laptops or something,
which is a really expensive decision.
If you're trying to get somebody to buy the right thing,
you might not be able to get them
to do that in five minutes.
You might need to give them options,
you might need to compare and contrast
cameras or laptops or computers or whatever.
So really you just have to do
what's best for your viewers.
And if that means keeping it short,
then keep it short and sweet.
I do that a lot of times.
If it means getting really detailed,
you guys have told me that you appreciate me
holding your hand and walking you through this stuff,
because it's hard to get.
So just do right by your audience, guys.
Don't worry about trying to game the YouTube system.
Just be real with your viewers,
and do what they need and want you to do.
If you want more tips and advice like this, just remember,
I do have a free e-mail course
for growing a YouTube channel.
It's specifically for all of you small YouTubers
who are struggling right now,
and I made this free e-mail course
so that you guys can get not only
some of my best video content that explains these things,
but I also give step-by-step examples
of why I said what I said and how to do it,
and some more advice.
Anyway, like this vid if you like it.
Don't forget to subscribe.
Check out the other awesome content on the channel.
As always, you guys, thanks so very much for watching,
and don't forget, create something awesome today.