- Hey everybody.
This is Roberto Blake of robertoblake.com
Helping you create something awesome today.
Today we gonna talked about YouTube Sponsorship.
This is something I've covered here in the channel before
but I wanna go more in-depth
for those of you who are just getting started.
You're trying to get sponsors.
You wanna understand what they're looking for,
how many subscribers you actually need,
and what might be appropriate to charge.
So, let's go ahead and dive into it.
YouTube Sponsorship is more than about the numbers.
It's really about a brand
trying to reach
the right audience.
So, they need to be able to partner with a YouTuber
that's gonna be the exact right fit for them.
A primary example would be
that the audience for this video is going to be YouTubers
and that's why Grapevine Logic
is sponsoring this particular video
and I partnered with them.
They are a great marketplace
for anybody trying to do brand deals
and get sponsorship around their content.
You can go ahead and find a lot of great brands to work with
and they also have a feature for setting up collaborations
with other YouTube creators.
So, they're sponsoring this video
because they know that I have an audience of people
who really want to learn more about YouTube.
Want to grow their channel,
want to potentially get sponsorship
so that they can invest back into the equipment
and all the things they need
to make their YouTube channel awesome.
And that's why we build a relationship.
When you're working with a brand.
You need to really identify who your core audience is
for your own sake but also communicate that to the brand.
So that you can help them figure out
where they fit in your content.
You want this to be organic.
You don't want to feel like a sell out.
You don't want the brand to feel
like they're wasting their time and their money
and you don't want your audience
to just not be interested in what you're doing.
A great way to get started
is before you ever reach out to a brand
or participate in one of these platforms
is to potentially do
videos that would make sense
if you were partnered with a brand.
And by that, I mean maybe you do tutorials
on a product that you're already using
or maybe you do a review of something that you already own.
It could be anything.
From a book,
the type of pens or hard drives that you use.
Anything that you already own is fair game
because you use it everyday
and something you can speak honestly about.
By doing that, without it even being a sponsored first.
You're doing a couple of things.
One, you're building that relationship with your audience.
And two, you're showing a potential brand sponsor
what you can do and how you advocate for products.
This also gets you comfortable
with the idea of talking about things
that you use, and enjoy, and love.
So, that means it's gonna come across more authentic
on your channel because you'll be practiced at it
and that means that you won't be taking a chance
and that the brand won't be taking a chance
when you do sponsored content
of this thing flopping
or you're not being able to do it
in a very authentic or original way.
When you're first getting started.
A lot of times you're not going to want to
and you're not gonna be able
to get upfront money
for a YouTube video to be sponsored.
A lot of times it's going to be
that you're receiving a free product
to review and to just give your honest opinion about it.
And that's actually a good thing
because it helps you establish that relationship.
It let's you prove yourself
and it shows your audience
that you're not just doing something for the money
but you're actually using the product
or you're educating yourself about it
and seeing what it might be like.
If you're somebody who's into Tech,
maybe you wanna do a review on like
a Virtual Reality Headset or something like that
because it's something that's interesting to you.
If you do a good job.
There's a chance
that a sponsor out there
might wanna partner with you
and you'll at least have an example
of what you can do
and you can show it to them.
This is gonna be really helpful when you wanna pitch brands
because you can actually show them what you've already done
and how you review a product,
what it's like,
and how your audience responded to it.
When you're pitching brands
you need to let them understand
what's in it for them
and how they benefit
and what your audience really cares about
and why this would be a good partnership.
I would say that's less about
telling them the "statistics" around your channel
but really more relevant information.
If they're a business that's based in the U.K.
and you have a strong U.K. audience
maybe that's a really good piece of information
for them to know.
If they are a products that's more aligned
with a female audience
maybe letting them know
what percentage of your audience is female
would be something that's important to them
and help both of you decide whether or not
this is a good relationship.
As far as subscriber counts, we have to be realistic.
If you have a less than a thousand subscribers.
The odds are,
most brands are not going to really want to work with you.
Unless, they're sending you a free product to review
that's under $50 or so.
Once you have between 1000
5000 subscribers
as long as your audience is very neat
meaning that you're doing something very specific
maybe it's Tech,
maybe it's mobile devices,
maybe it's beauty,
maybe it's fashion,
maybe it's art.
If you're doing something very specific
and you have at least a few thousand subscribers.
It's more likely that the brand will be interested
in doing a paid sponsorship with you.
It might not be for a lot of money
but will depend on the quality
that you can deliver on
and also how interested they are in that audience.
What you have to remember is that
sponsors are usually companies
that are doing some kind of other advertising.
So, they're usually doing some paid advertising
and they're paying for a lot of reach
but also for a lot of clicks.
Your video is gonna be around
hopefully for a long time.
So, there is a value there
but usually they measure it by the first 30 days or so.
In some cases, they will go as much as 60 to 90 days
depending on how much attention
they're trying to push around a product
or service that they're doing.
Keeping this in mind, your view counts
actually matter a lot more than your subscribers
at least in terms of the type of content that you're doing.
If you do a lot of different types of videos
but the specific type of video
that you'd be doing for this brand,
is the type that gets a lot more views on your channel.
That's something important to make them aware of,
and to show them when you're pitching to them.
I'd also say show them some of you're most popular videos.
I show a lot of brands that might be software.
The tutorials that I've done for things like
Adobe Premier Pro and Adobe Photoshop
because those have lots of views.
Some of them have as much as a hundred thousand views.
So, they understand the potential of what a video could do
if it is a tutorial on a piece of software.
Just depend on how many people
in my audience are interested in it.
But also show them the most recent video
in that category that I've done.
So, they gonna have a real understanding
of whether or not my channel is still relevant for them.
So, I would just say put yourself on the best position
to deliver on something of value
for your audience and for the brand
and you'll be fine.
As long as you're not over thinking it.
The real issue is making sure that you're doing something
that's really authentic
and still creates value for everybody.
If everybody's winning
then it's a good deal.
As far as what to charge,
you have to use your own judgement.
I don't really consider
the videos as a brand paying me to say something
about their product
or even really to do the review.
I consider it paying for my time and my expertise.
I consider it the equivalent of a consult
because I'm doing research on the product.
I'm taking time out of my work schedule
running a business
to spend time really educating myself
about this product
and it's main selling points.
So, I think that's important to keep in mind
and just depends on what you're gonna do.
Something else that I throw in
is that I do close-up view roll footage.
So, it's almost like getting some extra premium Ad placement
and I also promote a lot in social media
for all of my videos.
So, they actually do get some more exposure
that they might not have gone otherwise.
These are great things to keep into consideration.
When you're putting together your proposal
and how much you're going to charge
for a sponsored content
because the more things
that you're putting in a list that package,
the more it's gonna make sense for a brand.
In terms of what you might be charging.
So, really just break it down for them
and make sure they understand the value
of what you're doing.
I hope this answers some of your questions
about getting YouTube Sponsorship
and working with brands.
Remember, if you are struggling figuring out
how to reach out to brands.
grapevinelogic.com is a great marketplace.
It takes a lot of the heavy lifting off of your shoulders
because the brands are already there
in an easy to find way
and you can communicate with them directly
and let them understand what your channel is all about.
So, I would highly recommend them.
I've done some work with them
and we're actually gonna be putting up some more videos
to help you grow your YouTube channel.
So, make sure you subscribe and stay tuned for that
and make sure you check out grapevinelogic.com
If you still have questions about how to get
YouTube Sponsorship and how all of this works.
Leave those in the comments section.
You know I always try to as many of your questions as I can.
Anyway, like this video if you like it.
Don't forget to subscribe.
Checkout the other awesome content on the channel.
As always you guys, thanks so very much for watching.
And don't forget
create something awesome today.