(inspirational music)
- I'm gonna kinda rush through these a little bit,
but I'll play one more audio, maybe two more audios,
but this is Blair Whitmarsh,
out in the Langley area,
running for the Langley Township Council.
23 competitors running for a political office,
absolutely no online presence.
He contacted us at the beginning of last summer.
November was coming up, that was election day,
November 15th, 2014.
So, short on time, election looming,
running against 24 hours.
Outcome: historically, first time running as a candidate.
Nobody really knew who he was,
especially in the political scene, and he won the election.
So, today he's a Councillor in the Township of Langley.
What we did: created a website
to help Blair share his story and tell his story.
Developed a simple social media strategy.
But the biggest thing we did again,
was we developed a 15 minute podcast for him
to really give him a strong voice.
So, he could be able to talk to the people
that were thinking about voting for him.
So, Justin, if you could,
let's just play, let me actually...
So, here we are, so now imagine,
what happened with this is very interesting.
He was starting to get calls from his competitors saying,
"Who's backing you?
"Where did you get all the money
"to put all of this together?
"This looks so good,
"there must be a big corporation behind you."
And he actually funded it all himself
and it didn't cost a lot of money.
And what we wanted to do in addition to giving him a voice,
giving him a way to talk to people,
and giving a way for people to share the information around,
we wanted to kinda set the feeling
for how he was communicating.
So, we really spent some time putting together a nice intro
for him to really kinda set the stage.
So maybe you could play that.
(upbeat music)
- [Narrator] The Township of Langley
is a diverse and growing community.
Rich in history from the (mumbles) woods of Aldergrove,
Brookswood, Willoughby, and Walnut Grove,
to the Campbell Valley Park
and the historic communities of Murrayville
and Fort Langley,
the area is growing at a record pace.
Join Blair Whitmarsh to learn more about his background,
his values, and what he wants to accomplish
as a member of council with the Township of Langley.
- [Eric] This is Eric Mills, and I am your host today.
Now back again with Blair Whitmarsh,
candidate for township of Langley council.
And today I will be talking with Blair
about the growth of Langley,
and his thoughts on a balanced plan to manage the growth
for future generations.
Now before Blair joins us, just as a reminder,
that if you have questions or require assistance,
you could visit Blair online at blairwhitmarsh.com,
and on Facebook at Facebook.com/blairwhitmarsh.
Well Blair, it's great to be talking with you again today.
- [Blair] Thank you, good to be here.
- [Eric] You know, one of the primary--
- Okay.
So now, what you're hearing here,
and a lot of people say,
"How do I make money with a podcast?"
Well, we heard it with Dr. Kale.
Essentially, we are serving the needs
of somebody who has a problem,
and we are inviting them to do business with us,
to come and see us.
And we can do this,
Dan talked about leverage.
And the beautiful thing about these audios,
once they're produced, they just work for you
day after day, week after week, month after month.
So again, though, how do we call the visitor to action?
So if we move to the end of this podcast,
which in this particular case is 16 minutes long,
towards the end, as they wrap us the little episode here,
we'll hear another call to action
on how he got people out to vote for him.
- [Blair] Well, there's going to be
significant population growth coming to this area.
I know that we can meet that challenge head-on.
I believe we can come up with community plans
that meet the needs of our citizens,
and I'm excited to be part.
And so I'm asking people on November 15,
that they get down to the polling station
and they vote for me,
so that I can be part of the value and plans
for the future of Langley,
so that we can have a great future together.
- [Eric] Blair, as always, thanks for the conversation
and specifically today, sharing your thoughts
and your feelings and your direction
specific to the growth of Langley.
Looking forward to that vote on November 15th.
Now for our listeners:
you can reach out to Blair and you can do it a couple ways.
First one is website.
Let me give you that website address.
It's www.blairwhitmarsh.com.
Again, that's www.blairwhitmarsh.com.
And you can join the conversation on Facebook.
You can do that at Facebook.com/blairwhitmarsh.
I also invite you to visit the website,
and while you're there make sure
you subscribe to his podcast,
so you can hear what Blair stands for in his own words.
Listen to the podcast, learn about the issues
and what's important for a thriving Langley.
And of course, don't forget to get out and vote for Blair
on November 15th for the township of Langley.
- Alright, I think that gives you a pretty good idea.
So you can keep the production quality very high,
doesn't cost a lot of money to do this,
and it really does leverage your time
because that particular audio
was played only about 800 times,
but you can imagine him having to do that
800 times individually.
It would take forever.
So what you were hearing there is a professional intro
that sets the mood for the podcast.
The professional host introduces the topic,
invites the listeners to engage and take action,
welcomes and interviews Blair,
positioning him as the expert.
Professional host asks Blair the final question,
Blair shares his final thoughts
and asks listeners to vote for him,
professional host thanks listeners
and asks them to take action,
reach out to Blair on his website,
join the conversation on Facebook,
subscribe to the podcast,
and of course vote for him on November 15th.
So you can accomplish a lot in a podcast.
- [Announcer] 10 times your finances,
10 times your business,
10 times your marketing,
10 times your life.
Hit the subscribe button now!