We’ll be announcing that we’ll offer free, unlimited Wi-Fi
access to all our customers.
Currently, we offer 2 hours free Wi-Fi access
for economy class passengers and 3 hours
for our premium economy class passengers.
Very soon, as long as you sign up on the KrisFlyer account, you will be able to access
free, unlimited Wi-Fi.
Very few airlines offer this. But in our case, this will be offered on 95% of our planes in SIA.
Especially in the initial period coming out from Covid,
passengers are still mindful
about some of the health safety concerns.
But it is now normalising
and we’re seeing that that concern is fading.
The other aspect is customers are also looking at getting back
some of what the experience was before Covid.
We continue to gather feedback from our customers through
Voice of Customer Surveys and all that.
We also continue look into our various touchpoints with the customers.
So one aspect, for example, that has somewhat changed from pre-Covid
is call center service.
So even though we are operating currently
about 80% of pre-Covid capacity, we are still maintaining
a manning level for call centres of 130%.
That's because we are seeing that more customers are actually using that service
and we will continue to make sure that we meet that service requirement.
The intention was to offer more variety of food
for our economy class passengers because of the way
the materials have been used for those paperware,
we are able to offer, for example, food
that has more gravy, more soupy type of dishes,
like laksa, the favourite of Singaporeans and mee siam and all that.
But I think
there is a perception clearly from
our public that that's not how they
they would like to be served at least at the moment.
We take that feedback even though the intention
was to actually offer more variety and actually very tasty local food.
We will then not proceed
with the implementation of this particular pilot
but it shouldn't mean that we should not
look at future innovations
to bring better
varieties and better food choices to our customers.
We'll continue to do that.
Fares, as you are aware, like all other commodities
is really a demand and supply issue.
In our case, we actually have been very proactive
in putting back capacity. As you are aware we are at 80% of pre-Covid
when the rest of the
Asia-Pacific carriers in general
are averaging about just over 50%.
So we are indeed trying to inject as much capacity
as possible on routes where there is demand.
At the same time, I think it's good to point out that if you were
to compare our price level with that of other competitors,
comparable competitors on comparable routing,
you'll find that our fare levels are
actually very competitive.