Our biggest customers make at least 5–7 figures during Black Friday and Cyber Monday. Do you want
to know what products they’re selling? I was curious to learn which products brought them
in so much money, so I took a deep dive into their stats, and I can’t wait to teach you
what I’ve learned. So, let’s get the ball rolling for Black Friday and Cyber Monday.
Let’s roll into the first one on our list—The Cuffed Beanie from Yupoong.
This item is the ultimate blend of snug fit and top-tier style. You can make good money
from selling custom beanies. Retail pricing for beanies ranges between
$25–-$35. To give you an idea of the earning potential, one of our top customers generated
a profit of over $20,000 from beanies during the 2022 holiday season alone.
Here’s a review from our products page that got me excited about sharing this product with you.
Soft and thick material! Embroidery came out even better then I expected.
People search for beanie hats more often at the end of the year from countries in
the northern hemisphere. As a bonus, you can keep selling beanies after the holiday season,
as it’s winter in countries in the southern hemisphere, like Australia, for example.
You can embroider your designs with regular and unlimited color techniques. I’ll leave
a link in the description so you can read through those details,
design guidelines, and everything you need to know about this specific item.
Let’s keep it rolling with the next cozy product on our list.
The Unisex Premium Hoodie by Cotton Heritage. The fabric of this hoodie feels incredibly soft,
making it a premium comfort choice. Pay attention to the little things that set it apart, like the
special drawstrings, the silver grommets, and the quality stitching. These features
can justify a higher selling price compared to regular hoodies. Be sure to emphasize its
unique features to set it apart to lock in sales. You can add this to your store with
DTG or embroidery. If you choose embroidery, you also have the option to brand the inside
label with DTG. The cost can vary depending on how many prints and which techniques you use.
The retail price for this hoodie goes typically between $40–$60 USD. And in some cases,
even higher. For example, one store I studied that sold this custom hoodie
generated over five figures in profit during the Black Friday and Cyber Monday weekend.
The Snap Case for iPhone. With new phone models coming out every year, you can’t
get away without adding them to your store. Q4 is when new phone models launch. With the power
to launch products in minutes at your fingertips with print-on-demand, you can quickly add a size
variant for the new iPhone model. If you have many phone case listings, familiarize yourself
with adding a new variant and make a list the most popular designs you sell to focus on those first.
Search terms for iPhone case, and more specifically, previous year models,
spike between September and January. In 2022, search results for “iPhone
13 case” was nearly competing with “iPhone 14 case”, so don’t discount previous year models.
On average, phone cases like this one sell online for between $24–$50. I did
find this Snap Case from Burga for $34.95, to give you a reference. This product has
excellent potential to be a high-profit print-on-demand product for your store.
The next product on our list is the Throw Blanket. The customizable Throw Blanket was in
the top 5 home & living products sold by Printful customers in 2022. The global market for blankets
is estimated to reach $8.3 billion in 2023 and is expected to continue growing. The global search
term for blanket starts taking off in September and peaks between November and December. Below,
we take a look at the top countries so you can dial down specific regions for targeted ads.
If we dive deeper, the term blanket nearly competes with hoodie. Custom
hoodies are one of the most sold products during the holidays,
so it only shows us the potential value of adding this custom product to your store.
You can sell the Throw Blanket in 2 sizes, so you have two price points to work with.
When I looked at the data, I was shocked. The stores selling this custom blanket are selling
these like hotcakes between $55–$120, that’s a profit range of $30–$100 per blanket. If
you decide to add this to your lineup, I’d be curious to hear how it works for you.
The last customizable product on our list is the enhanced matte paper poster with hanger. This is
another product we added in 2023. The matte paper poster was the most popular home & living product
sold by Printful customers in 2022, and it has an insane profit potential—even bigger than blankets.
While analyzing top sellers, I found pricing for posters can range between 2–12 times the cost of
the poster, making this the most profitable print-on-demand product I’ve analyzed.
One thing I found in common is that this product is popular to set up with custom
variant options. Most of the top sellers create their listings with framed options
and sometimes even other wall art like canvas prints. If you currently sell posters and want
to know how to create these custom variant options, watch this video I made to cover
the steps you need to do. I’ll leave a link in the description so you can check it out.
That’s it for this video. Are you planning to add
one or more of these products to your store for this Cyber Week?
In this channel, you’ll learn everything you need to be a successful ecommerce seller,
so be sure to subscribe to keep up with the latest tips for selling
online during the holiday season and everything print-on-demand.