There are two words in business that literally half the power to instantaneously
eradicate the profit and the progress in your business.
Those two awards are new. And next,
let me explain as always before we get started,
make sure you hit the bell and you subscribe to our channel so that you get
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Welcome to powerhouse business on YouTube. I'm your host, Carolyn Soldo.
I'm a business owner, business scaling master, and mom of two boys.
I love thinking big, pushing boundaries and doing things differently.
Most of all, I'm all about achieving massive growth with ease.
And how can you scale your business by living the life you love? Let's go.
If you're like most business owners that we work with and my colleagues and
myself included, you are someone who has entrepreneurial brain, right?
And that is a blessing, but also a curse.
It's a blessing because you are probably very intelligent.
You're very motivated, you're driven,
and you're able to get your business to grow and you're probably very
successful, but it might also have been a little stressful for your mind.
So what happens with many entrepreneurs,
we love creating and we love new ideas and we love exploring to see if our ideas
will actually work out and that actually helps us be successful,
but it also prevents us from sticking to something and making something even
better than it is right now.
I see so many entrepreneurs out there who have not just one business,
but they have one business that actually makes money and then they have many
side projects and eventually they're spinning all these plates and they're
trying to keep it all together and that can cause a lot of frustration,
overwhelm and stress.
And so instead of always thinking what's next and what's new,
a much better way to give you that peace and that success that you really want
is to think about what am I actually really good at?
The word you're looking for is what's best. Okay,
what do I do best in my business? Let me explain.
If this is happening for you right now and you are successful,
but you also feel really stressed and you're craving more ease and elegance in
your business.
I want to give you a four pillars you can focus on right now to help you boil it
all down to what you're really good at.
And I want to challenge you to focus on this.
And I bet that this will actually grow your business much more than focusing on
a million different things.
So pillar number one is the actual activity in your business.
So what you do for clients that requires your least effort. Okay?
So you want to think about something you could do all day, every day.
It's the type of work that is not really work to us. It's more like fun.
It's our passion, and we could do this stuff all day long.
Pillar number two is what I call your best buyer, your ideal client,
the people that you really love to work with.
If you're like most entrepreneurs and most of the pro clients,
you have a variety of clients, okay? And maybe you think they're all the same,
but probably they're not. So you can look at these clients and ask yourself,
who do you enjoy working with? Who's easy to work with?
Who can you get the best results for? Who is most satisfying? Also,
maybe who pays you the most, right?
And where is the profit margin the biggest?
So all of these factors I important,
but really ask yourself mostly who is that perfect client that you just
intuitively feel drawn to because you know they're a perfect match for you.
Pillar number three is your perfect program service or offering for this buyer.
So with that you want to ask yourself which program in your program,
suite and all the things that you do,
which service maybe is best suited for this perfect ideal client for this best
buyer. And pillar number four is what I call your perfect bait.
That's your marketing message. And when it comes to marketing,
what's really important is that you match up your message and what you say with
your perfect buyer and also your program so that your marketing message and your
advertising and your campaigns that are out there,
that they actually attract this perfect bio to you.
And with that you have the perfect little package.
These four pillars going together will ensure that you are working with people
you really love, that you're really enjoying your work,
that you get paid handsomely for what you do and that your customers are getting
incredible results as well.
And I want to challenge you to actually do a little bit of an assessment in your
business or get a piece of paper out.
And that's write this down in the first column.
So make one column at the top or on the side of your paper and write down a long
list or a short list of all the programs and services that you have,
all the things you've ever sold, all of your offerings,
everything you've ever offered to customers in the past or right now.
Just list them out. Whatever comes to your mind in the second column,
then I want you to analyze all of these offerings and ask yourself how much
energy did you have to put into them? Okay,
so how easy or not easy was it for you to actually make the program,
deliver the program, executed, and give the clients what they will be wanted.
So it's a scale of one to 10 where one is super easy and 10 is super hard.
In the next column,
then I want you to think about how sustainable this offering is.
So all of your offerings, think about on a scale of one to 10 again,
how sustainable are they? So could you do this all the time, all day,
every day?
Or can you only do this once a year or was it a one time deal and it's never
going to happen again? Mine.
So ask yourself on a scale again from one to 10 but one is you can do it all the
time. It can happen every single day, every single month.
It's super easy where an intenders it can only happen once in a lifetime or only
once a year. At scales, the sustainability of these offerings.
The next colony we want to look at is price point, but more so profitability.
And maybe you have these numbers and maybe you don't,
but that's okay if you don't have them take a guess.
You probably have a sense for what's happening in your business anyway and scale
your offerings, programs and services on profitability. Okay,
where they are at 10 they're really high.
If they are actually not profitable at all. So all the bad stuff is high,
but there's no profit margin.
Maybe you're even making a loss on them and one's your top notch.
Profit is super big. There is a,
there's a big cushion in there and you're actually making a killing on this
specific offering. And in the last column is your sales process.
And in this column I want you to score how easy you can sell these offerings.
So that includes the marketing,
that includes the entire sales process and how you actually get the client to
buy the program or the offering. Does it include a sales call?
Is there a complex funnel? Is it just a phone call?
Is there advertising involved? 10 is, it's really, really hard,
super complex and one is it's really simple. It's easy,
it could not be easier to get these clients.
Then the next thing you do is you literally add it all up, right?
And you evaluate,
you draw lines under each of your offerings and you go across these columns and
you ask yourself, Hmm, based on what I'm seeing here,
which one is the easiest for me to sell? Which one makes the most money?
Which one is the most sustainable?
And which one is the easiest one for me to actually make mine or service
customers with?
And you probably see that there is a little bit of zigzagging going on,
but it might just help you come up with the perfect offering as well as the
perfect buyer and pinpoint a marketing and sales process.
They will help you get more of those customers in your business.
So ask yourself the question, do I have a perfect combination here?
Which offering is perfect,
might now and what can I actually sell more of,
sell more easily and sell the most off?
Once you find your perfect combination or you think you have something to work
with,
ask yourself what would happen if you only focused on this one specific offering
in your business?
Chances are it could completely revolutionize your entire business.
And not just that. My bet is that this could grow your business,
but it could also impact your fulfillment,
how much joy you have in your business, how passionate you are about it,
and how much your lifestyle actually improves as well.
And that is my hope for you.
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