-Coach Prime! Welcome back to the show, Coach.
-You are my man. -I love you, man.
-You know, I really wanted to do that one day,
I really did. -You did want to host?
-I wanted to, like, sit there, I wanted to...
-You wanted "The Tonight Show"?
-I don’t know about "Tonight Show,"
but I wanted to be that guy.
-No, but you’re this guy.
-Yeah, but, like, I wish, like, one day we could just trade.
-The University of Colorado would be so upset.
[ Laughter ]
They would be so bummed if I showed up to practice
like, "Hey, guys, let’s watch a movie.
You guys seen 'Rudy'? Let’s watch 'Rudy.'"
I don’t know what I would do.
You were a legend, bud.
You were a New York Yankee, by the way, as well.
-Yeah. -I mean --
[ Cheers and applause ] You were everything.
-I was so young and dumb and naive.
I had no idea of what the Yankees brand meant.
I mean, I’m in a locker room,
and I’m seeing Rickey Henderson and Dave Winfield.
-Come on. -Yeah. Don Mattingly and
Steve Sax and I’m like, "What’s going on right here?"
-Right? I actually found
your Topps baseball card from 1989. Look at this.
-I got you. Give it to me, man. I got you.
I got you, I got you.
-That’s what I’m talking about. [ Cheers and applause ]
I’m gonna frame this. I’m gonna frame this.
I’m gonna keep this in my office.
You’re the -- Look at this. This is a stud right here.
Come on. That’s what I’m talking about, man.
-I got it. -That’s what I’m talking about.
[ Cheers and applause ]
What was it like?
I mean, you’re playing professional baseball.
You’re like, the only person, I think,
to hit a home run and score a touchdown in the same week.
-It’s the good old days. -You did that.
-But it was somewhat normalcy
because that’s what I did in high school.
Like, I played three sports in high school, so everybody --
-Was it Thursday you played basketball?
-Everybody started making a big deal out of it
when I got into the major leagues as well as the NFL,
and I didn’t know why. I can remember --
I’m sure after that first weekend, I scored a touchdown.
It was like, everybody wants an interview with you.
I'm like, "Why? [ Laughter ]
-Yeah, you're like, "That’s what I do."
-Like why? I’m serious. I was dead serious.
Why? -Yeah.
-"Well, you just scored a touchdown and hit
a home run." I said, "And?" [ Laughter ]
-You go, "I didn’t hit a 3-pointer.
Normally I add that. I do that as well."
-Right. -But which ones -- which
one feels better, hitting a home run or scoring a touchdown?
-Touchdown. I get to enjoy that for six days.
[ Laughter ]
-Baseball, you got another game tomorrow.
-I got to go out the next day. I get to relax for six days.
-Yeah. You’re having a pretty great year, by the way.
Can I just tell you what’s happened with you?
You were named Sports Illustrated Sportsperson
of the Year. -Amen.
[ Cheers and applause ]
-2023 was Colorado’s first sold-out football season
in almost 30 years.
[ Cheers and applause ]
Colorado home games generated over $113 million
for the city of Boulder.
-Wow. [ Cheers and applause ]
-This year marked a 20% increase in college applications,
including a 50% increase from African-American students.
[ Cheers and applause ]
And there’s even a class offered about you on campus,
and you helped teach it. -I teach it.
-Prime Time Public Performance and Leadership.
You are Professor Prime.
-Professor Prime. -Professor Prime.
I mean, come on. -You should see me.
I mean, I’m sitting up there like, "Class.
Open your binders." -Yeah.
Open your binders. Yeah. -I love it.
-Does any of this surprise you?
-I expect greatness, man. I expect to dominate.
I mean, we got our butts kicked on the field.
Two games. The other several that we lost,
we were -- it was one-possession games.
And so we reloaded, we revamped,
we got some stuff that I could work with now
and I cannot wait till this season.
I cannot wait. -Really? You know it?
You know it? -I know it,
I know it, I can feel it,
and I’m happy and I’m excited about the fan base,
about the student body, about the team, the coaches,
the staff from Colorado Boulder. -You love it?
-Absolutely. Oh, my God, I don’t have a bad day.
Like, every day is a great day. I’m coaching my kids, darn it.
[ Cheers and applause ] -Actually your kids are there?
-Yeah. -Yeah. Shedeur?
-Shedeur is the quarterback,
Shilo is the safety and Junior's doing all the social media.
He’s around here somewhere filming.
-Yeah, I saw him earlier around. Yeah, but Shedeur --
the rumor is that he might be the first draft pick.
-Well, he should. -Yeah.
-Why would they be rumors? -Yeah, yeah, yeah.
He should. -He should.
-Are you going to get emotional? Because this is the last year
you’re going to -- -This is our last hurrah, man.
Like, we’re coming down the homestretch.
-The kids aren’t going to be there.
-I’ve coached them ever since they’ve been babies.
So it’s going to be a great year.
But it’s going to be a tough year emotionally
because, you know, this is it.
-Yeah. You’re a dad. You love your kids.
-Yeah. But I got to send them off
so they can make a lot of money
and they can come and take care of Dad.
[ Laughter and applause ]
-I got to say, I love the book. -Thank you.
-"Elevate and Dominate" is the book.
I loved it, I thought it was so fun.
And you even say in the book too just --
you can even read it out of order
if you want to, just pick a chapter
that’s going on in your brain, in your mind,
and if you want some uplifting, great advice.
It feels like I’m having a conversation with you.
-The audio is off the chain. Kirk Franklin did the music.
-Kirk Franklin did the music.
Who does that in an audiobook? Kirk Franklin!
-The audio makes you feel you’re getting ready
to graduate college, you’re going to church
and you’re getting married
and you’re hitting the lotto at the same time.
Like, that’s what the music does for you.
-It does, but I flagged this because the first chapter,
the first thing you say -- why Coach Prime
should be your coach, you go -- the first line is...
"Hey, baby, it’s Coach Prime."
[ Laughter ]
Dude, that’s it.
I go, "I’m having a conversation with you."
-We wrote it the way I talk.
That's the way I talk,
so the audio is like the way I talk.
Like I’m really talking to you through this book.
And that’s the way I articulate myself.
-I thought it’d be fun because I know you
do great pump-up speeches
and make people feel good, and that’s what this book does.
-You got something up your sleeve, I can tell.
I can tell. I know you. -No. So this is what I thought.
I thought we maybe show you
a couple of people that might need a little pump-up
and give them some good advice.
This first one, he just announced
his retirement from the NFL.
And I just thought maybe you can give...
Jason Kelce.
What kind of speech would you give Jason?
-Give me some somber music.
-Somber. Somber. -Yeah.
Jason, you come to the end of the road, baby.
But guess what. You don’t have to train no more.
You don’t have to eat right anymore.
You could just let all that go.
[ Laughter ]
And I want you to be as controversial
as you ever wanted to be on your podcast.
I love you. I appreciate you,
but, baby, it’s time for you to really be you.
-Yeah!
[ Cheers and applause ]
Love that dude. Alright, how about this?
This is Caitlin Clark.
[ Cheers and applause ]
She has became college basketball’s
all-time leader in points scored.
-Take me up a little bit. I need you to take me up a little bit.
Caitlin, baby girl, let me tell you something.
We’re coming down the homestretch.
This is going to be your last dance.
And guess what. I need you to finish strong.
I don’t care what they say about the WNBA, but I know
what you’re capable of. I want you to go out there
and lead like you’ve never led before.
I want you to go dominate like you’ve never dominated before.
And unapologetically, girl, I want you to be you.
-Yeah!
[ Cheers and applause ]
He is making his return to WrestleMania in three weeks.
What would you say to our pal
Dwayne Johnson to get him fired up?
Take it down. -Rock, I love you
and I appreciate you.
You’re a great actor. You’re a great inspirer.
You’re great at everything you do.
But it’s time for you to step up to the plate
and take it to the next level.
I need you to run for office.
[ Cheers and applause ]
I need you to be the president
of the United States of the world!
[ Cheers and applause ]
♪♪
-Last one. Last one, last one, last one right here.
Finally, a lot of people think
his team will win a national championship next season.
How would you, Coach Prime, pump up Coach Prime?
[ Cheers and applause ]
Look at this. -Look at you, man.
[ Laughter ]
Don’t let your appearance cause no interference
on what’s about to happen. [ Laughter ]
You are him. You are all that.
I don’t care what nobody say, baby!
You go be you!
[ Cheers and applause ]
-Coach Prime! Deion Sanders, everybody!
His new book, "Elevate and Dominate," is available now.
We’ll be right back with a performance
from Kacey Musgraves. Stick around.
[ Cheers and applause ]
♪♪