cracker barrel has infuriated at least a small segment of their customers.
How take a look at this ad,
discover new meat frontiers experience the out of this world flavor of
impossible sausage made from plants next time you build your own breakfast.
Yes. For apparently the first time ever after
a trial run like 50 stores, they're gonna be offering impossible sausage and
for some that is unacceptable Before we get to their like knee jerk reaction.
That's just briefly, I love that There's some people at cracker barrel who are so
thrilled about this.
Their director of menu strategy says our new breakfast menu innovations provide
a personalized experience with delicious breakfast choices to satisfy every taste
bud, whether guests are nostalgic for home style food, hungry for a nutritious plant
based option or have a craving for a sweet treat at morning, noon or night.
We want guests to enjoy crave a ble breakfast favorites and
a compelling value.
Like this person is super into their food and love seeing their menu be expanded.
Unfortunately, Sarah might be on our own because here are some
of the responses that came to social media posts about this.
Don't ever try to push that crap in my direction,
Stick to the basics that made your franchise a success.
Are you kidding me?
Who do you think your customer base is?
I still order the double meat breakfast and it's not even on the menu anymore.
You just lost your customer base.
Congratulations on being woke and go and broke.
Dude, it's pump the brakes, It's changed the cracker barrel's menu.
Seriously?
It ain't, it ain't the storming of the border or something that like really gets
you mad and by the way they're not taking away the meat, You can still get the meat.
It is literally an additional new option.
These people love to pretend that things are being forced them.
You don't have to eat it.
Dude, you can have whatever the pork, the sausage, whatever you want there.
Just also offering additional option and that is unacceptable to them jordans.
Yeah, I just, I don't understand That's the thing.
No one's forcing you to order it.
Like everything else that you still like is still there.
I I like it though.
I I like impossible.
I really like the impossible burger.
If I see it on a menu, I'll grab it usually.
It's good.
I was a vegetarian for a while as a vegan for a while.
I'm not anymore.
But I still eat a lot of like veg stuff and I really like,
like the replacement stuff.
It's it's great.
It's nice when you are on the road somewhere and
there's not a lot of good options but you can get an impossible burger.
An impossible whopper at burger king.
That rocks.
Like I don't want like a burger the impossible burger is pretty good.
But I don't know, I think it's, it's good,
it speaks to how people's dietary preferences or what they want in a menu.
Is evolving but also from a practical standpoint, this is something that was
really frustrated with when I was like a pretty strict vegetarian in the early,
like the late two thousands, early 20 ten's going out to eat with friends can
sometimes be difficult if a menu has nothing for you.
And that's what a lot of restaurants realize.
It's like, hey, we're losing a large portion of our customer base because
people are not eating meat anymore.
Whether that's for ethical reasons, whether it's for environmental reasons or
health reasons.
You know, there's still a big portion of the population who doesn't
want to do that.
So restaurants are just saying, hey, we want as many people as possible to come to
our restaurant, so we need to put things on the menu that they will eat.
That's it.
But yeah, impossible sausage is pretty good.
Brett has these videos that he sends me a lot like impossible sausage and
sausage pizza.
It's like a delivery guy shows up with the impossible sausage in it.
It's pretty good.
I can send you some later.
I just realized where you're going at first.
I was like, wait, I want, I want this pizza.
No, I don't, I don't think I want that particular pizza.
Anyway, yeah, I, I don't get it.
Like I, I eat meat.
So apologies.
I also eat a lot of these fake things, You know why because it's good now,
maybe it wasn't 20 years ago.
I don't know. Maybe like
the garden burger at ruby Tuesday's was bad in 2002.
It's good now.
Impossible nuggets are better than nuggets.
Like they're act they're not as good, They're better.
They just are by the way, why does this have a political component?
Why is it the conservative position to not just not be interested in eating these
alternatives but to demand that they not be available?
Why is that a thing that has become political?
Why would being vegan be like, what does that have to
do with your position on abortion or or military intervention?
These things make no sense.
I mean look, they do in a very real sense.
They will watch Fox News, they will be told that E.
V. S are for dumb hippies and
only a dumb hippie would care about their level of cholesterol or whatever.
That's that's all.
This is just an artificial construction of right wing media.
There's no reason to have this position.
Also, as people in the chat are saying some of some of them should
really calm down considering how much meat they've had.
They might not want to stress their heart by getting too worked up over this stuff.
And my final point by the way is it ain't like we're trying to
force you to replace like prime rib some of this stuff?
What do you think this meat is in the first place?
It's breakfast sausage.
What do you think it is?
You think it's like high quality like ORC like these, these chicken nuggets,
you're worried about losing the meat component of the chicken nuggets.
How much meat do you think is even in a chicken nugget at this point?
I would say it's like, it's, it tastes better now.
It is in some cases more expensive.
I think that they should work on that.
That would be great.
But the knee jerk opposition to literally everything declaring
a breakfast sausage to be woke, we have gone over the cliff as a culture.
We had like a national freak out several years ago over Mcdonald's nuggets.
Remember the pink slime and this girl's never eating this again.
And then companies came out like, hey,
we've got nuggets that aren't made with pink slime.
I'm not eating that one.
Like you're saying like, what do you think goes into,
what do you think goes into hot dogs?
It's not pretty like I'd much rather have an alternative than, yeah,
it's objectively better to have the beat not being it because considering how
disgusting it is, I don't want it getting near me because that spoils, I don't know,
it's just, I like, I like chicken nuggets from Mcdonald's, but not because I
like chicken, No, I like the greasy, hard crusty nuggets that they have there?
It's not like me at all if I want the taste of chicken,
I'll get the impossible nuggets because that's a better approximation of
chicken than Mcdonald's is capable of.
And I'm probably gonna get some of those nuggets later anyway, with that said,
we're down.
Sorry, what were you saying?
Just real quick on the nuggets from Time, Team Morningstar.
I just think they have like a little bit of a better crust when you put them in
the air fryer.
Then I like the impossible nuggets, but the Morning star nuggets just throw
those in the air fryer 400 for like 10 minutes, like really golden brown.
They're great.
They're just the best.
I don't have an air fryer.
That's the thing I like, I like the morning Star, but
I find the impossible ones way juicier.
Like it's plumper, you know, I don't know,
I just want to say a lot of words are gonna make the audience uncomfortable.