UBER, WE USE IT,
WE LOVE EVERY HATED.
THERE IS A THINK ON SEARCH PRICING AND
ACCORDING TO A RECENT STATEMENT, UBER KNOWS WHEN YOU ARE WILLING
TO PAY THE MOST FOR YOUR RIDE, BUT THEY PROMISE NOT TO GOUGE IT
FOR THAT CIRCUMSTANCE.
HERE IS
A QUOTE FROM KEITH CHEN, UBER'S HEAD OF ECONOMIC RESEARCH
TOLD NPR THAT PEOPLE ARE WILLING TO ACCEPT UP TO 9.9
TIMES SEARCH PRICING IF THEIR PHONES ARE ABOUT TO GO DEAD.
WHAT?
THAT IS WHAT HE NOTICED.
IT WOULD BE 10 EXCEPT THERE'S ONLY
TWO SPOTS FOR YOU TO TYPE AND TO
SAY THAT YOU DO ACCEPT THE 9.9 TIMES SEARCH.
CHEN THEN CALLED ACCORDING TO THIS QUOTE AN INTERESTING
KIND OF PSYCHOLOGICAL FACT OF HUMAN BEHAVIOR AND PROMISED
THAT THE COMPANY IS NOT USING THE DATA TO GOUGE WRITERS.
NO.
HE THEN WENT LIKE THIS: BECAUSE THAT IS THE CENTRAL
PREMISE OF UBER IS THAT WHEN THEY DO THE SEARCH PRICING, FOR
THOSE OF YOU WHO ARE NOT FAMILIAR SEARCH PRICING IS WHEN
THERE IS TOO MUCH DEMAND FOR DRIVERS AND NOT ENOUGH SUPPLY OF
DRIVERS.
ACCORDING TO UBER'S JUSTIFICATION, THEY RAISE THE
PRICE TO INSPIRE MORE SUPPLY.
IN THEORY, TO TELL THEIR DRIVERS
THAT THEY ARE GOING TO MAKE MORE MONEY PER MILE, SO THEN THEY
WILL SIGN INTO THE UBER APP AND
START DRIVING.
THAT IS WHAT THEY ARE GOING TO DO.
I THOUGHT FOR SURE WHEN I FIRST ALL THE HEADLINE THAT
I WAS GOING TO DEFEND THEM.
YES, THEY KNOW WHEN TRAFFIC IS SURGING AND AMANDA SURGING,
AND YES, IT THEORETICALLY EVEN HELPS THE SITUATION BECAUSE
MORE OF THEIR DRIVERS WILL COME IN JUST LIKE YOU SAID.
SHOULD OF ECONOMICS THEY SAID.
ONLY THAT, THEY MAKE MORE MONEY.
I GOT IT.
IF YOU DON'T
LIKE IT, TAKE A CAB.
WHAT WAS ANNOYING ABOUT THE CAPS
ESPECIALLY IN A CITY LIKE LA IS THEY HAD NO REAL COMPETITION SO
HALF THE TIME THEY WOULDN'T SHOW UP THAT YOU WOULD GET TO THE
AIRPORT AND THEY WOULDN'T SHOW UP.
NOW EVERY CITY IS
DIFFERENT, AND IN NEW YORK, IF YOU WANT TO TRY TO CATCH A CAB
IN YOUR GOOD LUCK TO YOU.
I HAVE BEEN OUT IN THE FREEZING
COLD FOR HALF AN HOUR TRYING TO FIND A CAB IN DIFFERENT
SITUATIONS.
I AM A FAN OF UBER DIE USE IT, A LOT OF PEOPLE,
THEIR LIBERALS WHO ARE AGAINST AND DIFFERENT PEOPLE WHO REAGAN
STATE DIAMINE AND THAT CAMP BUT I HEAR YOU THEY SHOULD BE BETTER
FOR THE WORKERS.
GOD BLESS.
I WAS ALL SET TO DEFEND THEM, BUT
NO.
YOU ARE ALLOWED TO USE PUBLIC INFORMATION ABOUT TRAFFIC
AND THIS AND THAT, YOU CANNOT GET INTO MY PHONE AND FIGURE OUT
WHAT KIND OF BATTERY LIFE I HAVE
LEFT.
THAT'S GOUGING.
AND THAT IS WAY TOO INTRUSIVE.
THAT IS
LIKE AFTER HURRICANE WHEN THE
WATER COMPANIES COME IN AND GO WELL, YOU USED TO PAY A
BUCK FOR THE BOTTLE OF WATER.
NOW IT'S $10.
BY THE WAY, THAT IS ILLEGAL.
THIS SHOULD BE ILLEGAL TOO.
THERE ARE A LOT OF THINGS IN COURT THAT HAVE BEEN IN COURT
AND HAVE COME THROUGH.
UBER HAS BEEN IN THE NEWS DIED IN APRIL
THERE WAS A $10 MILLION RULING.
WE HAVE A GRAPHIC FOR THIS.
AND
ANOTHER ONE IN FEBRUARY FOR 28.5
MILLION RULING AGAINST UBER SAYING THAT THEY
MISCHARACTERIZED AND MISLED PEOPLE WITH HOW THEY SAID THEIR
BACKGROUND CHECKS WERE INDUSTRY-LEADING WHEN THEY
DIDN'T EVEN DO FINGERPRINTS.
THEY ARE NO LONGER ALLOWED TO
SAY THAT.
THERE WAS ANOTHER, AND THAT LED TO THINGS LIKE
JASON DALTON WHO IN MICHIGAN WENT ON A RAMPAGE AND HE WAS AN
UBER DRIVER WHO KILLED SIX PEOPLE AND INJURED TWO MORE BUT
HE HAD A 4.73 STAR RATING.
THE LAST BIT IS SOMETHING THAT IS
GOING ON RIGHT NOW DIE IN APRIL, A JUDGE REFUSED TO THROW OUT A
CLASS-ACTION LAWSUIT THAT GETS TO THE HEART OF WHAT UBER IS
DOING NOW THAT THEY DID SOMETHING THAT SEEMED IN OUR
INTEREST WITH KIND OF CALLING THE CABS FOR NOT BEING
RESPONSIBLE TO WHAT THE USERS
NEEDED.
THERE IS A LAWSUIT RIGHT NOW AGAINST THE CEO AND
UBER FOR SAYING THAT THEY CONSPIRED WITH DRIVERS TO USE AN
ALGORITHM TO DRIVE A SEARCH PRICING IN A WAY THAT ELIMINATED
THE NEW COMPETITION, THE RIGHT SURE WRAP COMPETITION.
A COUPLE
OF COMPANIES FOLDED AS A RESULT OF THIS, LIFT IS STILL AROUND,
BUT THERE WERE SOME OTHER RIDESHARE APPS THAT FOLDED
BECAUSE ACCORDING TO THE
LAWSUIT, THE CEO WAS BASICALLY TELLING THE DRIVERS IN A WAY
THAT WAS INAPPROPRIATE HOW AND WHEN TO START LOGGING INTO DRIVE
SEARCH PRICES UP BUT DOWN AT A POINT WHERE THEY WERE BEING
OUTMANEUVERED BY OTHER COMPANIES.
I WOULD HAVE TO SEE THE DETAILS ON THAT TO SEE IF THAT
IS INAPPROPRIATE OR SAVVY.
THERE IS OFTEN ALIGNED THERE.
THEY ARE NOT SPONSOR, THEY ARE NOT MY UNCLE, BUT I WOULD DEFEND
THEM ON A LOT OF THOSE CASES.
FOR EXAMPLE, ON THE ONES THEY
SAID THEY ACCOSTED SO MANY WAS THERE PASSENGER.
YES, SOMETIMES
TAXI DRIVERS DUE TO.
THERE IS
NO FAILSAFE.
IT REMINDS ME OF THE CRAIGSLIST KILLER.
BEFORE USED TO BE THE PHONE PAGE KILLER.
NOW IT'S A CRAIGSLIST KILLER, HE HAPPENED USE CRAIGSLIST AT
AND THESE GUYS WOULD BE UBER DIVERS BUT THEY COULD'VE BEEN
Driver-SIDE YOU SAY THEY SHOULD TAKE MORE PRECAUTIONS AND
THEN THEY HAVE TO PAY BECAUSE THEY PRETENDED TO TAKE
THOSE PRECAUTIONS AND DIDN'T.
OKAY HAVE A GOOD CASE AND THAT IS WAY ONE SO I HEAR YOU ON
ALL THAT, BUT THIS TO ME IS FUNDAMENTALLY DIFFERENT.
DO NOT FIGURE OUT WHERE I AM A BAD SHAPE AND USE AGAINST
ME DIED IN THIS CASE, YOU ARE INVADING MY PHONE.
I'M GIVING IT ACCESS FOR A SPECIFIC PURPOSE TIME THAT
GIVING YOU THAT ACCESS SO YOU CAN LOOK AT MY KIDS
PICTURES ON MY PHONE OR FIND OUT IF MY BATTERY IS DYING OR
NOT AND THEN USE THAT INFORMATION AGAINST ME.
THIS REALLY GETS TO HOW WE FEEL ABOUT THE AD BECAUSE THEY
ARE USING THAT DATA THAT IS AVAILABLE TO THEM TO CHARGE US
AS MUCH AS THEY CAN BEFORE WE
SAY NO WHICH IS AS HEART A JUST RATE OF ECONOMICS BUT THEY SAY
THEY KNOW HOW MUCH BETTER YOU HAVE SO THEY CAN LOCK IT INTO
LOW POWER MODE WHEN YOU ARE
RUNNING OUT OF BATTERY.
TOGETHER TO DO YOU A FAVOR.
THEY SAY TRUST US WE ARE SYSTEMATICALLY LIMITING,
TITIAN AND WE WILL SEE.
HERE'S WHY YOU SHOULDN'T TRUST THEM, AND HAVING NOTHING
TO DO WITH UBER BUT HAVING TO DO WITH HOW BUSINESS WORKS.
HE
SAYS DON'T WORRY GUYS WE WON'T USE THAT.
UNTIL THE NEXT BOARD
MEETING WHERE THEY GO WAIT A MINUTE, HERE'S HOW MUCH MONEY WE
COULD MAKE IF WE USE THAT, SO
WHY ARE YOU GIVING UP 12 1/2 MILLION DOLLARS TAX THAT
PROBABLY BE A LOW ESTIMATE WHY ARE YOU GIVING UP EXTRA MONEY
AND PROFIT.
SHOULD WE FIRE YOU AS THE CEO TAX I AM A
SHAREHOLDER IN THIS COUNTRY COMPANY, I WANT THAT EXTRA
MONEY.
TRUST US DOESN'T REALLY GET THE JOB DONE.
YOU HAVE TO
EARN THAT TRUST DOES THERE'S A GOOD REASON NOT TO DO IT,
BECAUSE EVEN A GUY LIKE ME WHO LIKES UBER WILL THEN CRITICIZE
YOU AND THEN YOU WILL LOSE THE TRUST OF YOUR USERS AND THAT
WILL HURT YOUR BUSINESS.
THAT IS A CALCULATION YOU HAVE TO
MAKE, BUT THAT IS WHAT I MEAN.
DON'T JUST TRUST ANY BUSINESS, YOU HAVE TO THAT TRUST THAT
WE HAVE TO MAKE SURE YOU ARE NOT USING IT SO THAT WE
CONTINUE TO USE YOUR SERVICE.