if you neglect one small but very important aspect of being a graphic designer you won't get very far
in this industry this video is going to reveal two simple steps you can take to ensure that you
master this one aspect and also showed you some easy to apply tips along the way I applied the
very same tips myself and these days I actually have to turn away emails from clients because I
simply am just too busy but what is the crucially important aspect of being a graphic designer that
I'm talking about it's actually a simple three-letter word and that is yes you need
to firstly ensure that a potential client looks at you as a person and as a designer and says yes
yes I want to work with you and then secondly later down the line says yes I will give you
my money for that design now that probably sounds very simple but so many designers are going about
this in the wrong way and don't worry I'm going to make this super simple for you to follow and
if you do apply what I'm about to tell you in today's video you'll start to notice upticks
in DMS and emails from potenti potential clients now the first of two steps is where I'm going to
dish out five different tips on something that no graphic designer should ever underestimate
forget or miss it's based around portfolios and it actually ensures that a person will become a
client or an employer to you as a graphic designer and this is because the portfolio is your secret
key to someone being interested in you as a person and a designer these days including this one thing
in your portfolio can not only help potential clients or employers stay on your website
longer but it shows them how you operate as a designer that thing is a process video and it's
actually really easy to do just make a quick 30 to 60c video or even just a slideshow of
the process you went through on a project and also add that somewhere in the portfolio post
itself this will work wonders to set you above most other portfolios out there now tip number
two is something that will actually breed a lot of confidence in anybody looking at you as a business
a designer or even a person if possible include post project results and data that demonstrate the
impact of your design on the client's goals and their brand or their business this in of itself
is a superpower move and if you can do this you really should do it something else that
builds confidence is feedback and testimonial sections this breeds credibility in you as a
designer and as a person but don't worry if you don't have any kind of actual projects under
your belt you can also include feedback from colleagues or professors all of that matched
with good solid work and also the next tip I'm going to explain will conjure up pure magic in
your project posts within the portfolio pair the problem you're trying to solve to the client with
the final solution it helps viewers understand the context and impact of your work and if you do this
visually as well as in textual form side by side maybe you're off to a winning solution and the
fifth tip in the first of two steps in today's video you have to make sure to optimize your
portfolio for search engine results use relevant keywords and meta descriptions and I do suggest
creating a weekly or a monthly blog somewhere on your portfolio this over time will build a solid
feedback loop and is great for search engine optimization but also of course remember that
your portfolio should have a consistent style it should be easy to navigate and you should only
exhibit your very best work in the portfolio but from here we want to get that second yes
from your client to the employer and that comes from them actually seeing your designs or your
Concepts and saying yes when it comes to sharing your client or employer designs or concepts there
are two things you need to remind them of and in this part of the video I'm going to be using logo
design projects as examples but of course it works for any kind of design Now remind your
clients what tip typically makes a good design so in this case the principles of a solid functional
logo a logo is timeless it's memorable and so on by reminding the client or employer of what makes
a good technical design and then demonstrating how your design aligns with that and also how plays
into the brief will set up a good basis for the rest of your presentation but the second reminder
is even more crucial and that is you want to remind the client or the customer what are
the goals or what are the problems that the brief Illustrated and also you want to explain how your
design and your process is going to approach those problems this is a good time to bring up the goals
of the project and the design you need to explain how your design achieves all of that an example
is a brand that needs to carve out its own space in a saturated market via a logo design and as a
designer you should know all of the goals at this point in the project the next tip really helps a
client or employer to come around to the idea of your design actually working in use mockups
to show their design is relatable relevant and also in unique situations it could be a pen a bag
or anything the client or the business uses not only does this help them visualize the real use
case of your design but it does add that extra kind of layer to a presentation it does come
across as more professional but the next thing is so powerful that clients really just love to
see it and that is how the design or the product interacts with the target audience for example if
the target audience are young urban individuals for a clothing brand show them interacting with
that brand and the product but importantly work into the presentation that your design will appeal
to the target audience and also why not only does this help the client see how targeted Your Design
is but it can bring them away from their own bias if they have one the presentation of your design
is an art form in of itself and often being able to sell your design ideas is more important than
a design itself or at most equally so but if you follow today's tips then you will likely or more
than likely get two yeses in every sector that we just spoke about the design process and the
design itself is only half of the game and yet so many designers do forget this but yeah of
course design skills are important as well and if you want to learn some crucial tips to making
Superior designs just click that video on screen and until next time guys design your future today
peace
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