So Shein is a wildly poplar, and I'm
sure you've heard of it, online retailer, right?
You can use the app, you can go on their website.
They sell everything.
Home stuff, beauty stuff, clothing for
men, for women, for children. I think. I don't know.
I've never used it.
And it's known for its incredibly low prices,
super fast delivery and super fast turnaround.
Think fast fashion, but even faster, quicker.
And new stuff and new deals comes in
on the regs, like, all the time.
And the company became incredibly popular very, very fast,
very quickly because of just how cheap it was
and having new things happen all the time.
And it's definitely become a go-to destination
for anyone looking for affordable beauty and clothing.
And Shein also have their own makeup brand, which
a lot of people didn't know are linked.
Sheglam.
Also, I call it Sheen.
Some people call it She-in, but I don't.
I call it Sheen.
Yes, Sheglam, which is their own makeup company.
It's incredibly affordable.
And from what I remember from doing
the one video on the brand.
It worked fine.
It worked like makeup should.
Now, I'm not a supporter of Shein at all.
Ever since then, I haven't purchased anything.
I won't purchase anything.
But please don't take anything I
say in this video as judgment.
Although I personally wouldn't purchase from Shein,
this video may give you another reason
not to, or a reason not to.
But knowing that Shein is an incredibly affordable place to
shop, and seeing prices for clothing, like this dress, for
example, this is £11, or this dress, which is
£12, and makeup ranging from anywhere from £2
to £11, or £50 if you want, like
a PR kit kind of situation.
So bearing in mind this really affordable price point, imagine
my surprise when a friend in Australia sent me these
images of these brands on the Shein app.
Estee Lauder, Creme De La Mer, Laneige, Nars
on Shein at the regular price.
Obviously, we were both like, no, surely, surely not. Right?
At the time of filming this,
these brands are all over Shein.
The UK, the US and Australia.
I've checked, every single one.
I was thinking, one, would these brands sell on Shein?
These high-end luxury brands, well-establishe brands.
Shein as a company, make 30
billion, billion dollars a year, right?
And it's a huge platform who obviously have a
big audience and are able to sell products, like, frequently.
They make $30 billion a year and have millions
and millions and millions of people view their website.
I'm guessing billions. I don't know.
But they clearly have a
lot of people shopping on their app.
Maybe somebody shopping on that app does want to pick
up their Estee Lauder foundation while they're buying a £2
pair of jeans, you know what I mean?
But also, all brands start somewhere, right?
Even like ASOS, they have high
end beauty brands on their website.
And they started from the bottom.
They just used to be like a small clothing store,
but here they are now selling the big products.
Are Shein just starting out with that?
You know what I mean?
But listen, if you aren't familiar with what Shein
sell, I went onto their website and just had
a little look through, disregarding their own brand.
And the stuff is very much generic stuff you
can find on Amazon, AliExpress or Wish, like those
kind of things, like hairbrush hair remover.
But as I was screen recording my laptop to show
you kind of what they sell, examples of, like, generic,
non-branded makeup, I came across more brands.
Rimmel, Revlon, Charlotte Tilbury, Tom Ford
and even more beauty brands.
Kiehl's was there, too.
Shein, honeys, you have a problem.
You have a big issue.
Let's look at some of these fakes. Right?
Let's look at this Tom Ford one, for example.
Now, this links to a whole shop, so you can click on...
I've never really used Shein.
I ordered the makeup from the Sheglam website.
So sellers can open a shop
on Shein and sell from there.
But when you click on the shop,
it's a UK store, but it's actually,
it is a UK retailer
called StrawberryNet UK Flagship store.
They have so many items in this
shop, like big name brands, it's crazy.
As I said, this shop,
this store does exist online in the UK.
They sell discontinued, high-end beauty brands.
So say there's like a foundation that's been discontinued and you
want it, you can just try and find it in this
store or they can even source it for you.
I don't know how safe that is.
So their shop also, according to Shein, has
a shop, a storefront, almost on a Shein. Right.
Let me just say this as well right.
I did contact Estee Lauder to ask them
if they do sell their products on Shein.
And they said, basically, please don't buy from Shein.
It's not guaranteed that the products are real, they're
not an authorized seller and we can't guarantee the
safety of these products should something go wrong.
There's nothing we can do about it.
Anyway, back to the strawberry, wherever it was.
So there's no link on the
Shein storefront to their website.
So I just Googled it, right?
And I came across the website, same logo,
the strawberry, with a very distinctive, like,
bits, square diamond bits on the side.
And I thought, okay, maybe they do
have a uk shop on Shein.
So I went to the chat.
There was like a live chat.
I think it was very much automated.
But this is how that went. So you can see that
I ask if they, you know, sell these products on Shein.
And they basically said, no, they don't.
Please don't buy from Shein.
It's not recommended.
And then I thought, that's really, really strange.
Then I found another store, right? Cosmetify.
I was like, now I've,
I've heard of them.
So I Googled them again.
So I Googled them and came across their website.
And I went to go over to the contact thing and
thought, no, wait, let me contact them on Instagram.
Turns out they followed me.
So I followed them back, because they
do have some good products on there.
They have actually yet to read my message.
I don't know if they'll get back to me,
but I'm assuming it's the same situation, right?
So none of these companies sell on
Shein despite having a presence on Shein.
So you know what that means, right?
The stores are fakes and they are impersonating, like,
wholesale stores or stores that sell different kinds
of products and loads of different brands.
Perhaps to look like a valid UK seller.
And this is something that people can do worldwide
on Shein, on the app, on the website.
But these are just the UK examples.
So we've had warnings from these companies themselves,
heavily suggesting that we don't purchase products from
these sites, from Shein, because they can't guarantee,
like I said, the safety of these products.
If they are fake, then
they could be potentially dangerous.
When I worked for MAC, right, which is an Estee
Lauder company, we would always have people come in and
be like, oh, can I restock up on this?
I'll have another one of these.
And they would hand us, like, the fakest
MAC product I've ever seen in my life.
It'll be like a juicy tube with MAC
written really badly in like, Comic Sans on
the thing and be like, twisty, you know?
And we'll be like, oh, this is fake.
We don't actually stock this but
we can help you find something similar.
They'll be like, but I want this.
Why did they sell it to me? It's like, I don't know.
I'm not a criminal. I don't know.
But we can't refund you.
You can't complain because you didn't
buy it from our company.
And it's not the company's fault that you
purchased a fake and that fakes exist.
It happens all the time.
And yes, they do try and crack down, but...
So does it mean that the products on
Shein, the products they're selling, are necessarily fake?
Not necessarily.
There are ways you can get bulk products.
You know what I mean?
And sell them on.
I worked in retail long enough
to see some people get arrested.
But no, for real, people can steal a lot of product.
A box of stock that's like this
big can have hundreds of products in.
Lipsticks, eyeshadows, foundations, whatever it is.
They stack them up and fit loads in.
That's a good profit, considering you got it for free.
But they can sell these products
on eBay, Amazon, I think.
And you know, you can buy them, but you are
funding theft and you don't know what else you're funding.
Or you may be going to order these products
from Shein, which completely defeats the purpose of Shein,
because these products are at full price and something
completely fake is going to turn up.
Anyone can sign up to Shein.
They just need a few pieces of information, right?
It's not hard.
So we can look at the website, right?
This is the US version of how to
sign up to be a seller on Shein.
And it's very much, it's advertising.
"Tap into the generation of customers loved by
Gen Z and Millennials, trendy female shoppers."
Okay, so here's what you do. One, you apply.
Two, list, start listing and selling.
Three, ship.
Four, get paid. Kind of eBay-like.
Shein marketplace seller requirements; minimum 2 million annual revenue.
So I don't know what that means.
I don't know if you already have to have a
2 million annual revenue or you can only stay on
Shein if you make 2 million annually.
"Domestic UA space operations ship direct to customer from the US. Professional sellers."
And here's what you need, right?
You can set up a business very easily. Very easily.
All you have to do is be approved.
You can say, I'm going to be a business now.
This is my business name.
And if you are genuinely selling cosmetics, no
matter where they come from, and you're making
money from it, then you are a business.
You have a business there.
And that could be something as easy as maybe
they apply with kind of a drop shipping method.
Maybe they're drop shipping cosmetics from AliExpress to
their customers and they can apply with that.
But when it comes to being able to upload
a product onto Shein, it looks as though they
can upload whatever the hell they want.
So it's really not that difficult for somebody who
is like, this is their job, to sell fake
products, to be able to make a storefront on Shein.
I just realized I got smudged mascara on my eyelid.
And my lashe is falling off, as usual. Great.
Anyway, this isn't about my lashes. This is about Shein.
Let me finish this off by saying, I like to say this.
Cheap makeup isn't bad.
Fake makeup is. So you can buy, you
know, affordable makeup that does a great job.
We see that in a lot of drugstore products.
They're incredible.
They do a really amazing job.
Fake versions of makeup is bad.
It's not checked for anything.
It doesn't go through testing, nothing like that.
It's literally fake makeup to make money.
It is a criminal underworld of cosmetics.
The cosmetics industry is a billion
dollar industry, the beauty industry.
Why would criminals not want to get in on that?
So do watch what you're buying on Shein and Shein,
you need, you need to check these
things because that is way too much.
Please do be careful when
you're shopping for cosmetics online.
This one maybe wasn't as much of a trap because
the products were very highly priced, as much so as
a product you can find on any other website.
So I don't know why you would opt in
to buy those products on Shein over buying them
from the official websites, but there you go.
Maybe the postage was free. I don't know.
Well, thank you so much for joining me.
I'd love to know your opinions down below on this.
If you know anything more about how people can
get all these products and sell them, let me know.
Thank you again for joining me.
I will see you very, very soon. Bye.