and just like that you've made your first sale what's going on guys it's your
boy the Beast of Ecom and I am back with another video dropping nothing but you
already know value bombs if this is the first time ever watching one of my
videos hello and welcome if it isn't nice to see you again if you get some
value please do like comment smash that subscribe button hit the notification
about as well because you do not want to miss any of the value bombs that have
got to put out okay so maybe you've got your store all up and running it's
looking great you've got your apps installed your
running traffic but you just haven't quite got that first sale just yet
you're testing products you seen your traffic count go higher and higher and
higher but that all-important chi-ching sound
on the Shopify app or in your store just hasn't happened well not to worry I'm
going to share with you a little bit of a strategy today that's gonna hopefully
try and resolve that issue it's just one strategy that you can use to get Shopify
sells a lot quicker than what you may be doing right now and it's something
called a lost leader some of you may have heard of free plus shipping now it
was a load of people were doing free plus shipping two years ago I've never
done free plus shipping at all I think I tried it once and probably made about
two sales so I don't like free plus shipping but this method itself is a lot
better that all-important first sale is the best feeling ever
now if you have a do first sale you'll know what I'm talking about if you
haven't not to worry it will come soon but you know I've done thousand dollar
days ten thousand on days whatever it may be but the first sale is always the
best feeling ever so using this strategy is hopefully
going to help you get that all-important first sale so make sure you watch all of
the video okay make sure you consume all of the information and most importantly
go away and implement the information that I teach today so without further
ado let's jump into the computer and let's get on with this strategy right so
let's jump on with this presentation now I am doing the presentation today if you
prefer me to do presentation rather than Google Docs let me know I'm
enjoying doing these presentations with this little WYSIWYG pointer but if you
do prefer this style of teaching let me know in the comments rather than the
Google Docs I will be mixing up and doing a bit of both but yeah just let me
know of course that will be fantastic so let's jump on with it how to make
Shopify sales fast I said of course there's just one strategy that you can
use so let's get into it now it's basically a loss leader
strategy which is similar to free plus shipping but a bit better in my personal
opinion now a lot of people have you may have heard of free plus shipping it was
a load of people were doing it you know in the 2015/2016 when things were kind
of just kicking off basically he was offering a free product on the front end
and an up selling them on the ship in whether it be $8.99 or charging on
$15.99 for a product to cover the cost of the product and the cost per purchase
their advertising spend basically now I tried free plus shipping I probably only
got about two sales or so so I never really ran with it
and personally I think he's a little bit outdated for 2018 especially with costs
rising and stuff like that you know I think it's a little bit of an outdated
model but saying that there are people who are out there still crushing it with
Free Press shipping doing lead generation you know giving away free
books and basically beyond baiting them in to you know up selling them to higher
ticket products which is how this method works
so basically baiting customers with a low ticket item okay whatever it may be
and then of course upselling to a higher ticket item now what are the outcomes of
doing this well first and foremost it builds your pixel data so if you've got
a new store up and running with no pixel data no purchase history no view content
history fresh as a daisy then it's gonna help seasoned that pixel and get those
those initial sales on your pixel but most importantly is
gonna help build your email list now this is what separates the pros from the
newbies who just come in to Shopify always chasing that first sale okay
basically you've got to treat this you know if you do drop shipping or with any
e-commerce okay ecommerce as a whole is building your you're emailing list and
owning your traffic because once you own your traffic okay whether it be email
you sent a messenger or whatever it may be you know that is your asset where you
can remark it to those people and sell them new products or all products new
products or cross sell products over and over again and like I said this is what
separates the pros from the people just coming in so it's gonna happy do both of
those things so how'd you actually do it okay but what you need to do is you need
to pick a product that has a variance and I'll explain some examples a little
bit later so you need to pick a product that has variance or something that is
generally brought in multiples so that people don't just come on you store and
buy one of them they'll buy you know two or three generally two or more as an
example so going from that some examples are socks people don't
just go to you know a shop and just buy one pair of socks generally they just
buy you know two or three or a pack of four or whatever it may be or of course
consumables so things that you know people use and then they have to rebuy
again so like lipsticks face masks general beauty items you know light
bulbs people don't just buy one light bulb because they've not just got one
night in their house so that's the sort of products that you want to be using
for this strategy and it's important that you get this part right because if
you don't get this part right then the whole thing is flawed and won't work so
selling a product that has variance so socks different colors different styles
and stuff like that or consumables where people will generally buy one or two of
the products now like I said the goal is that people will buy more than one item
on the front end so they will buy you know - face masks or you know - light
bulbs these again these are all just things
of course you have to do your research in terms of it being a cool quirky
product or it solves a problem but you know these are just these are just
examples to explain you know to put it into a little bit more context okay so
that's the outline of how to do it the first steps now of course what you need
to do is create an irresistible offer now what do I mean by an irresistible
offer something that people can't really refuse so it's so good the price is so
great that you know it's generally just an absolute bargain this is kind of how
had the Free Press shipping model worked but this is a little bit better so you
want to price your product just above your break-even point okay so you're
making miniscule profit on the front end so maybe like $2 or $3 profit per cell
but you're making profit okay like I've put down here in bold okay
make sure you factor in all of the costs okay
not just your product and you know your ad spend you wanna this says CPC but
it's supposed to mean cost per conversion or cost per purchase so you
want to factor in all of your costs so the product the cost per purchase you
know an estimated cost per purchase because you won't know what that is
until you actually start running the tests and of course you transaction fees
as well which people generally miss out so factor in all of that okay and then
put your profit only a little bit higher than that there's no need for you to
make you know $10 per profit on it on this in particular using this
strategy anyway you know $10 per profit $15 per profit to make this strategy
work okay so you're still making money on the front end but a small amount so
moving forward what do they need to do of course is people will generally if
the price if your offer is fantastic people will be buying more than one
anyway so that $2 profit may become for the three may become six etc but if you
get an upsell app as well there's loads of upsell apps on the App Store there's
ton of them pick one that you know great on your website do some tests and
stuff like that and you want to create a highly related upsell okay for a higher
priced product this is just one method so for you know whatever it may be you
may be sending stocks and you may want to be selling you know like I said
remember selling cat socks and then you know upsell to a cat toy or something
like that ok which is $19.99 something like that that's a highly related upsell
ok but it's at a product which is at a higher price not everyone will buy it
ok but you may get some that buy it another option is to sell them more of
what they just brought at a discounted price this is the best method
this is the Beth blue the best method we got there in the end for an upsell and
anyone else you any most marketers who are out there will tell you the same if
people are buying you know pairs of socks off from another pair of socks at
a discounted price the exact same thing people love more of what they've just
brought ok if you ask any sort of top level marketer out there they will say
that most of them when they're running funnels and stuff like that then we'll
just sell them more of what they've just brought so if they're buying lipsticks
and stuff like that you could buy two get one free and get
creative with your with your actual offers so again you're making money on
the front end using this strategy and again the price is so so low on the
front end that people will add to their car and again you can hit them with the
Bandon cards and stuff like that so the outcome of this strategy well it builds
your pixel day out quickly ok so you're gonna get purchases if done correctly
you're gonna get a view contents you're gonna get add to carts and all those
sorts of things which means that you can create your look-alike audiences now of
course that is where you scale using you look at our audiences so quickly you can
season you pixel the most quick the quicker you can then create those look
at our audiences and start to scale and most importantly it builds your emailing
list which means you can own your traffic and again like I mentioned
earlier owning traffic is so important so you know you
can once you then own your traffic you can then sell them higher price products
any new products that you've got you know you can sell to them as well
and it gives you an asset as well so you emailing list will always be your asset
because you own that traffic you may have tons of you know terms of pet
lovers or terms of whatever niche you're in an emailing list full of people who
are all interested in that niche which means any new products you've got you
know you can email these people and you know the purchase from you they're gonna
be your most hot audience okay so going forward what you can do is of course
test raising the price slowly so you know anything from one to two dollars
don't just hike it up five dollars if it's standing well and the engagement is
fantastic on Facebook you gettin a hug through rate and all
those sorts of things and people are buying and purchasing there's a there's
no reason why you can't increase it a little bit won't go overboard but one to
two dollars but what you need to do of course is watch your conversion rate and
the trade off and manage that correctly because of course the buyer you put the
price the less conversions you're going to get so you're gonna have to watch
that trade-off and manage that correctly so as always value bombs at the end and
yeah that is it for this one so as always I hope you've got some value from
this video if you did please do like comment smash the subscribe button and
of course hit the notification about as well so that you stay up to date with
all of my latest content remember this is just one strategy there's loads of
different ways that you can make that first sell but this strategy itself
works in a little bit of a different way but it's most important that you get it
correct if you don't get it correct it will not work but remember it's all
about testing test different products test different audiences to help you get
that all-important first sale just a comment down below if you've got any
sort of burning questions or topics you think I should cover in a future video
that will obviously help me out and most importantly help you out as well
now I have got a free Facebook group I'm in there other marketers are in there
all helping each other out with e-commerce link will be down below and a
link for the free course as well will be down below as well so that is it for
this video again I hope you got some value take care and I'll see you in the
next one