- Hi, in this episode of
Wunderbar The Marketing Efficiency Show,
I'm going to share tactics with you
for how to grow in video confidence.
These sweet tips will have you record videos
with ease in no time.
Then towards the end of the video,
I'm going to show you two tactics
which really helped me to unleash my
inner Amy Schmitthauer, or Amy Landino as she's called now.
In this video I'm going to share tips with you
for how you can grow in confidence
so that you can reach hundreds,
or even potentially thousands of people with your videos,
even though you might just have
a small audience to start with.
My name is Nicole from Lollipop Social
and this is Wunderbar The Marketing Efficiency Show.
Make sure you hit the subscribe button to this channel.
Now, lets tuck into the sweet stuff.
Figure out what holds you back with video,
what are your fears and then let's work
on your fears step-by-step.
Here are four misconceptions and fears I've had
which really held me back and made me procrastinate.
This video's all about helping you grow in video confidence.
So I'm going to share with you how I overcame these fears.
I hated the sound of my own voice on video,
and I even thought my bum would look big on camera.
I assumed that I would need really expensive equipment
so I never actually started.
I worried I had nothing interesting to say.
Honestly, I can carry on with this list,
but this video is all about helping you
to grow in confidence.
So, what did I say about needing expensive equipment?
Well, you'd be really surprised.
People don't expect 'Hollywood style' productions.
So all you need in the beginning to get started
is a Smartphone, a lapel microphone,
some lights or even just daylight, and a tripod.
Now next point about hating the sound of my own voice.
Well, when I was talking to Madalyn Sklar,
she actually said that many many people have this fear.
And she said the best way to get over it
is just to do it, to just record videos.
One amazing thing you can really do
to help you overcome your fears
is to pick a video buddy,
create a private Facebook group
with the person you've chosen,
and just record videos every day.
Right, here are six assignments
you and your video buddy can do easily.
So take a picture of them now and post them on social.
Tell you friend what you wanted to be when you grew up.
Pick a question you frequently get asked
by your clients and choose three tips
which will help you address their questions.
Share a story about why you set up your business.
Go on camera outside, maybe while you're
walking your dog or going for a walk
and just talk about your next upcoming blog.
Tell a story about how you helped a client.
Interview each other.
Just smile into the camera.
Talk to it like if it's your best friend,
and your video fears will disappear in no time.
Now the next fear might be that
you have nothing interesting to say.
And honestly I hear this a lot.
So how can you find something interesting to say?
Think of the last conversation
you had with a client or someone who
you would like to become one of your clients.
What kind of questions did they pose to you?
Then use those questions and come up with some answers
and that would be a fantastic video
you can already start recording today.
You don't have to record an entire essay.
People don't have that kind of attention span any longer.
Just use Apps like Clips, or Clipomatic
to create a short snappy video sharing your key tips.
And if you're really worried about
how you'll come across, how your voice sounds,
why not jump onto Twitter and post a video reply.
Those are very very short messages,
I think it's about 20 seconds,
you know you can thank one of your followers
for sharing your content.
And actually, it makes you stand out
on the busy Twitter feed in a good way.
So go onto Twitter, post a video reply
maybe for 20 days and it will really help
you grow in confidence.
To come up with content ideas
which will resonate with your audience,
make sure that you've nailed who your user personas are,
who are your ideal customers,
what are they interested in,
what are they're challenges and questions.
And then that way your content ideas
will be really relevant.
Look at my website where I have blogs
on all of these topics helping you
to nail the brand values, nail your user personas.
So go and have a quick look but come back.
Here's a nice little sugar high bonus tip for you.
When I first started out, I simply repurposed
some of my most popular blogs.
And it was really easy just to take the written content
and turn them into videos,
but it also meant that I could own the message
and deliver the video with a bit of oomph.
So why not go back into your most popular blogs
and repurpose them as videos.
So here are my six tips for helping you
to grow in video confidence in a very efficient way.
If video could support your overall marketing strategy,
don't miss out on the many marketing benefits it offers.
Just start your video learning journey today.
If fear is holding you back,
identify what those fears are and start owning them,
and tackling them one-by-one.
Join supportive communities, or create a private Facebook group
with a video learning buddy
to just start growing in confidence
by practising practising practising .
Outsource where it makes sense,
so if you don't like the editing side of things,
there are lots of people who can help you,
and I will actually put one link to someone I know
who is a great video editor in the comments field.
Everyone will try and teach you video skills differently.
Figure out what is your learning style
and look for resources which fit your learning style.
And here are the two sweet tips
I promised you in the beginning
which helped me instantly to grow in video confidence.
I looked up a couple of people I really admired
and I searched for some of their earlier videos.
And it really made me realise that
we all have to start somewhere,
and I stopped comparing myself to them now
because they have been on their video journey
for three or four years.
Do you know earlier I said I was really worried
about how I would look on video?
Well, one day, I jumped on video
when I had just washed my hair.
So I was actually just sitting there with wet dripping hair,
no makeup, nothing, I hadn't even brushed my teeth.
And once I did that, it meant that the next time
I went on video, it was so much easier,
because I'd actually spent a little bit of time
on brushing my hair, brushing my teeth,
putting on a little bit of makeup,
maybe a little bit like now.
So just go on camera without anything.
And the next time you will feel
so much more comfortable.
A quick, sweet, sugar high bonus tip here, I batch film.
So to save time on the whole video setup
and makeup and hair, I just record
a couple of videos in one go,
'cause that's a really good way
of recording your videos in a German efficient way.
Do you want to inject the sugar high
into your marketing and social media?
Sign up to The Sugar Rush to receive
weekly free marketing and social media tips
which will help you get sweet results.
This is Nicole from Lollipop Social
and Wunderbar the Marketing Efficiency show.
Here is your growing in video confidence
checklist, so take a sweet screenshot now
and share it with your social networks.
(mellow music)