- What's up everybody.
My name is Larry Snow and
in this video I'm going to be showing you how to
5x even 10x your MailChimp e-mail list growth by
adding in a pop-up e-mail form on your
wordpress website.
Stick around, it's coming up next.
(digital music)
So what I'm going to do for you in this video is
I'm going to be showing you exactly how
the process works from the beginning to the end and
I'll even show you a completed version of
a mock up of what I call The Coffee Couture Club.
Sounds like fun?
Alright, let's dig in.
So we're logged into MailChimp and
we're going to go over to campaigns.
We're going to click on create campaign.
Now you're not going to see it right off the bat and
I wish MailChimp would do a better job with this, of
actually listing out all the wonderful things that
the campaigns, all the things that they've added into
campaigns, the ability to do different things.
Such as, search ads, automations, and campaigns but
if you type in pop-up and you'll get what we need.
So there are a couple of options here,
since I only typed in pop.
But there's a thank pop-up form so you
can thank pop-up subscribers for joining.
You can do a collect subscribers with a pop-up form
which is what we're going to do.
We're going to click on that.
We select our list
and we click begin.
So as you can see here, I've already created a pop-up modal
and as I said we're going to have The Coffee Couture Club.
That little fiction thing I've created, maybe
there is a real one, I'm not sure.
But the premise of my pop-up is that you've
landed on my landing page where I'm selling you
to join my membership for
the Coffee Couture Club membership at $97.
If you leave that page you'll be offered this pop-up which
says, hey if you're not interested in joining the club for
97 bucks, how about joining our mailing list and
by the way we'll send you a $5 gift card to Starbucks.
Now this is all fictional, but it is something that I
think gives you a working demo, a working idea of
how this could actually work.
Okay, so let's get started over on the design side.
You can do different types of pop-ups, so one is
called a modal, which is the one that actually pops up.
Then there's one on the side.
So it comes in like that and then there's one that's fixed.
So it's fixed all the way down the bottom in
a nice little no image,
just a nice little centered text type of thing.
So I like the modal the best.
And as I said we're going to have it on exit and
there are other options here.
You can do it immediately, five seconds, 20 seconds,
scroll to the middle of the page,
scroll to the bottom of the page all very nice features.
And we can do image alignment, I've done top.
And you can do button styles, I've kept it all kind of
coffee like, you know, black and brown, that type of thing.
And you can do it overlay capacity, which means you'll
still see content underneath this, so that's 65% as default.
Okay, then we go over to the fields.
Now, I've in my sign up form fields, so that's
under your list settings, I have email as required,
first name, last name, and other interests, which is
a group which is for people that sign up for blog posts.
I'm just selecting first name and I thought you
could drag that up above e-mail, but you can't.
But you could probably drag it up below last name if I
select last name I could drag first name to last or
last name to first, there ya go.
That's how you do it.
And we'll just revert that.
So you can't go above email list, which I
thought would be kind of nice to have first name then
email, but they want your email so.
That's fields, then we go to content.
So this is where I put in the image.
I can replace it.
So all I did is I went into Giphy and
I searched for coffee cup and I clicked on that one and
I clicked on insert.
And there we go.
And then I added in my text.
Very simple just like if you were going to do a
regular campaign, a regular e-mail type of thing,
just add it in that stuff.
And then I just put in a footer, you can put in
anything you want and I just put in we don't spam you ever.
Now for the success message that comes up on your
screen, there are different ways of doing it, just
like it was for the landing page success, the confirmation,
I just said thank you for subscribing to
The Coffee Couture Club and
you will receive the gift certificate in your inbox.
Now all of that, if you're going to do that then
that has to be pre-formatted through either your
segmentation or through your list.
When you do a thank you page for a person who signs up they
get that gift certificate, so be aware of that, I'm
not going to cover that in this video so basically at that or
you could do a link to a video or a link to a coupon,
link to a PDF, however you want to do it, that is your
confirmation or success message, okay?
When you're ready and you have everything set the way you
want it, you're going to click publish.
Okay, once we publish we're going to click on view code.
This is the code that's going to go on our word press website.
Now you can put this in any website doesn't have to
be Word Press, but since the majority of what I do is
in Word Press, that's what we're going to be putting it in.
So we just copy it.
Go over to our page.
Now this is my mock up, Coffee Couture Club landing page,
this is where the offer is to be a part of a
membership where it's $97 and if you
don't want to be part of it, then that's when you
get that exit pop-up.
So we're going to click on text and
I've already put it in here and I'll just put it in again.
Like that.
And then that's all you have to do.
So you can put that in a post or a page.
Primarily you're going to be putting it in a page,
maybe on the homepage, that type of thing, you
can just put it right inside the content.
Based on all the JavaScript that's in there and
the code and everything it knows what it's
supposed to do, when it's supposed to do it, so and
where it's supposed to do it.
So, we just click on visual again, so you're going to have
a couple of little doo-dads in there, a couple of
little JavaScript in there and then when you're
done just click on update or you can even preview if you
want first and since I've already been testing this out I
know what it's going to do.
So, once you have your landing page or
whatever opt-in or maybe whatever page you
want people to opt into your mailing list on.
You click on view page, just to check it out.
So we're going to click on open in incognito window because I
have previously clicked x when I was logged in.
Once you click the x, you won't ever see that pop-up come
again, so that's an important point to know.
So I'm going to click on incognito window and
I'm going to be scrolling around, scrolling around,
scrolling around and when I exit, just like that,
as soon as I went up to the URL, my little pop-up came on.
And once I enter all of my information, I'm going to get
that thank you page, that maybe you have set up.
I haven't set it up yet, but maybe you'll
set it up, that you'll get that $5 gift certificate.
So, thanks so much for watching this video.
I really appreciate it.
If you like the video give it a thumbs up.
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For more about me, go to Larrysnow.me and I'll
see you in the next video.