- Hi, I'm Angelique Stidhum with InVideo,
and today, we're covering the top four rules
to increasing your watch time.
I'm glad you're here. Let's get started.
(water gurgles)
(bells chiming)
- Stock clips can definitely 10X attention
and impact for a video,.
But it can also do the opposite
if you're not paying attention to things
like timing and relevance.
You can't get paid from YouTube with a lot of views.
You get paid based on watch time.
And the only way to increase your watch time
is to hold more attention.
(signal beeping)
So here here's some top tips to make sure
you're getting the most out of the clips that you use,
and even a few you might not even thought of.
Rule number one, know your audience.
It's important for any story
for the viewer to be able to envision
what it is you're describing.
Not all clips are relevant,
and sometimes it's hard to find the perfect one.
However, if you're selling something, or creating an ad,
it's most important
that they'll be able to envision themselves.
For instance,
if you're trying to get a woman to buy a skincare line,
using clips of women who are in the target age range
is far better than using younger women only.
First of all, they won't believe it.
And they won't be able to identify and relate,
especially if there's no problems
that they can identify with.
(record scratching)
Right? Number two, be creative!
(upbeat latin music)
Not everything has to be literal in connecting the dots.
Showing someone busy
can be a clip that relates more to your target audience
than showing someone juggling a bunch of things.
For example, show a mom making dinner,
a younger person going to the gym,
then somebody who's just sitting in class,
busy with paperwork or whatever.
Rule number three, timing.
Timing matters greatly.
If you're holding on a clip for too long,
not only will your audience lose interest,
they probably won't get to the point
and it will drag down the energy.
Use it for no longer than it's served it's purpose.
And if you need to fill more space, use more clips.
Let's do this exercise together.
I'm gonna read the same sentence twice,
(bell dinging)
and then I'm gonna play two separate sequences
and let's take a look at the differences of mood
and how you feel about clips that we chose.
Okay, let's take a look.
Here's the sentence.
This is the place
where virtually any idea
can become a reality.
This is the place
where virtually any idea can become
a reality.
Does that make sense?
Rule number four, (bell dinging)
are pattern interrupts.
What's this even mean?
The main reason for using B roll or stock footage is,
you guessed it, to hold attention.
Why?
Because it's hard to stare at the same thing.
Frankly, we just get bored,
and our attention is constantly moving.
Hm, what else was designed
with small attention spans in mind?
InVideo!
That was an interrupt.
And if you scroll back through this video,
you can see how many times we've used this technique.
Ah! Don't scroll right now.
Let's keep going.
You see, sometimes it's nice
to get all the info super packed in a format
that's easy to learn, wasn't painful to do so,
and it makes it even easier when it's entertaining.
And what's better than having tools
that makes this entire process simple?
InVideo has over 4,000 templates
that will help you create video content
that can even be mixed and matched.
They're fully customizable.
Oh, hey, does this look familiar?
I used this one at the beginning of this video.
You pair this with over 8,000,000 stock clips
that you can choose from,
and that's pretty powerful.
And to make it even better, it's free.
Using stock footage can help you tell your story.
And, if you're kind of camera shy,
it'll help you take your content further
because it'll take the focus away
from how you present on camera.
There are a million reasons to use B roll,
stock footage, animations,
in place of being in front of the camera.
Sometimes we aren't exactly ready or want to be on camera.
Sometimes it's a lot of work, a lot of hassle,
or you just don't feel like it.
And that's okay.
When you have good strategies like this,
you don't have to be.
Plus, faceless content is really on the rise,
regardless of it's for preference, convenience,
or effectiveness.
But the most important reason,
the reason you're probably here,
is to know how I can make my videos more profitable.
You can't get paid from YouTube with a lot of views.
You get paid based on watch time,
and the only way to increase your watch time
is to hold more attention.
I think you can do that now.
Well, if you've made it this far in the video,
I've done a pretty good job,
and that's my number one interest here.
(bell dinging)
I mean, what good would a video be
if people wanted to learn, but they didn't watch it?
It really wouldn't be that helpful.
That would be terrible.
So, as a trade for your time,
we try to make it worth your while.
And, you guessed it, we're using stock clips,
visual representations that help me
get this information across to you.
Can you guess how many we've used so far?
(bell dinging)
You know what else we're counting?
Those likes and comments.
And there's a reason for that.
We're working really hard to make sure we provide you
the value and tools you need
to crush your online income goals.
Your comments, likes, and subscriptions
help us know what to make more of.
And, we appreciate it.
(chimes ringing)
So, now that you have a better idea
of how to use stock footage
and the rules to increasing your watch time,
you can head over to this next video
to learn 25 ways to make money online
simply by making videos.
Also, be sure to subscribe and hit the notification bell
to be notified of when we post our next video.
Until then, click here to learn how to make money online
by making videos, and do it in under 15 minutes.
Yeah, right here.
I'm Angelique Stidham. I'll see you there.