- This is video three in the
How to Get More YouTube Subscribers Series.
Today we're going to talk about the Call to Action.
(upbeat music)
Hello and welcome back to another video.
I'm Alan Spicer, your YouTube Certified Expert,
and you are here because you want more subscribers
and all you have to do is ask for it.
I think the problem with YouTube is for so many years
you are slammed in the face
by those obnoxious early YouTubers going
(speaks gibberish)
Smash that like button.
Hit that subscribe button.
(speaks gibberish)
It was offputting. It was crash TV.
It was obnoxious.
It put you off immediately.
Or you liked it because it was, you know,
your demographic.
You were young, and he was obnoxious,
and you're obnoxious and yeah!
But now you've become a YouTube (mumbles),
it's kind of ingrained in the back of your head
that you remember the days when it was tacky and disgusting.
And you don't wanna ask.
You just wanna kind of lure them in nicely.
Come on. Come here.
I'm here to give you permission.
There's nothing wrong with asking for the subscribe,
asking for the like.
Just do it nicely.
I did find the best way to tell people to subscribe
is by telling them why.
If you subscribe to my channel,
I will teach you how to YouTube,
how to grow your channel,
how to get more views.
And just generally, how to do YouTube a little bit better.
With your cameras and your lighting, and your audio.
And hopefully helping you understand this platform
and other social media.
That is a value proposition,
I talked about that in my last video.
But basically if you ask, and then you tell them why,
so you know, please subscribe, I'll help you,
You help me. Solved it.
That way they understand exactly what they're getting
when they hit subscribe from me, right?
In return, I know hopefully that I get their eyes
until they get bored and disappear.
You could do it in very subtle way.
You could do it at the start where it flashes up
and it said subscribe.
Or I have a little thing that shows up in the bottom left
or right hand corner.
The thing that's in this corner down here is a watermark.
It's the little square that shows up
in the first 20 seconds of my video.
It prompts and always hovers around and shows you hi.
You know, if you hover over this, you can subscribe
to the channel.
It's branding awareness. It's constantly there.
It can drop a little subtle hint.
Something in the back of the mind's eye.
Also it's a way for you to be easier
for your viewers to do so.
You want to make it as easy as possible
for them to subscribe.
Whether it's a link,
whether it's a call to action,
whether it's an N-Screen card.
Every opportunity you give them.
Wherever its in the description to tie
to your channel banner anywhere helps you.
So the trick here at watermark and the corners
that I can't point to
because the camera turns around and it confuses me,
But that little watermark, you see another way
to ask people for that call to action.
Can we click on that watermark?
You know, come on, join the family.
I think on top of that leg or break of easiness,
make you sure that you put all your links
in your description down below.
Within the upload to defaults,
somewhere within main admin of the night tutorial.
I'll link it in the I-card.
You can set up one link that instantly,
quickly subscribes people.
And which that way they can always find something
and auto populate.
So every time I upload using the upload defaults,
there's always going to be some of my tags.
And some of my constantly saved links.
Whether they're figure links, whether they're playlists,
I suggest you use the lowest being there
along with the subscribe link.
It's very quiet why you've asking them
to join the community again.
You can always bake it into your videos.
I can be entertaining you, educating you.
And on the flip side, I can have something
that pops-up and remind you to hello, subscribe!
That pop-up graphic is once again another call to action
to remind you that hello, it's important, hello.
Are you 2-3 minutes into here?
Did you like it at the start?
Maybe you're liking me a little bit more now.
And you've appreciated the value that I'm offering
so you subscribe.
You don't have to physically say it out of your mouth
for it to be an ask.
It can just be a call to action.
You don't have to scream at the camera
smashing that like button to drag them in.
You just need to subtly hint that they can click
on a playlist or a link.
You know, to learn how to get more subscribers.
Or to improve their video.