- Getting ready to shoot some videos tonight
and my producer wants us to talk about this,
the process and revisions I go through
with writing video titles
and she says to do it vlog styles
so here we go.
Hey guys,
my name is Tim Schmoyer
and welcome to Video Creators.
This channels all about helping you
grow your Youtube audience
so you can spread message that reaches people
and changes their lives
and how well your video reach people
really has a lot to do with how well you craft your title.
I want to give you a little behind the scenes look
at how I do that.
We use Trello for managing all of our projects
and all of our video scheduling and stuff like that
so that's what that is.
Now, I'll give you guys a behind the scenes look
at how many times we revise a video title
before it actually goes live.
Video titles are very important
and those thumbnails
because you guys know it doesn't matter
how amazing your video quality is
if people aren't enticed to want to click it
and watch your video in the first place
and so titles are huge.
So important
like the magazine industry knows that.
People buy their magazines based on the headlines.
Newspapers, bloggers,
podcasters, so many industries rely on quality headlines
so I highly recommend you do some Google searches.
Maybe look up some headline analyzers,
they're called
and see what you can find online
of different suggestions and ideas
that these different headline analyzers give you
to better craft your titles.
My process,
I always start my video with some sort of title in mind.
I don't shoot the video
even vlogs or stories or anything,
I always start with a title in mind.
So, in this case for this video you're watching right now,
this is just a temporary title.
It's kind of more descriptive than a title
but the process and revisions I go through
with writing video titles.
So down here at the bottom,
here's some questions that Trena,
my producer wrote for me
she wants me to talk about here
but look she's already got three titles,
my process for writing clickable video titles.
How we can better write video titles to get more views.
Learn my process for coming up with clickable titles.
The reason its so important to have your video title
in mind first
is so that you can open up the first 15 seconds
of your video connecting exactly to the title
and the thumbnail someone just clicked on
so that someone who has no idea who you are,
it's their first time discovering one of your videos
they click because the value that the title
and the thumbnail pitches
and then the video instantly affirms for them
that yes,
what you clicked expecting to get
is coming in this video
as opposed to that coming like eight minutes into the video
or something and you've lost,
maybe your subscribers are still around
but as far as new people
who would have otherwise stuck around,
they're gone.
So, let's give an example,
let's look at this video that we published last week
about internet safety.
How to protect your internet livelihood
from attacks and hacks,
that was a temporary title
that we have
but this is thumbnail revisions
and conversations but let me show you how many title ideas
I went through in trying to put this together.
How I keep you from stealing my channel.
Internet livelihood,
you can read all those there.
Those are all different titles
that I was just kind of spit balling
and I think we went with this one right here.
How I secure your internet activity and stay safe
but you can see we went through a lot of other title ideas.
Here's some more titles that Trena came up with.
Protect yourself from internet hacks,
secure,
so the reason that we just spit ball
tons of titles like that is to just kind of get
the creative juices flowing
and you come up to one word,
oh, like security instead of hack
or hack instead of like access
or something and we just start listing them
and you kind of just tend to work yourself
into a good title and it does take time
and I think the process is absolutely worth it
if you actually want to come up with titles
that people are going to find enticing to want to click on.
I know a lot of people like using different online tools
to help come up with ideas and you can certainly use them.
The only tool that I kind of use for that
is VidIQ's boost feature
which while I'm uploading it
I can kind of get some recommendations of other words
that a lot of people are looking for online
based on words that I've already used
in the description and titles.
So, sometimes I will tweak my titles and metadata based on
the information that VidIQ gives me
but most of the time I've found that writing a good title
requires one,
a lot of time and just a lot of brainstorming
and then two,
I'be found it extremely valuable to have people like Trena
and Julia, my editor,
people on my team where I can bounce ideas off.
Like, here's some titles,
which ones stand out to you.
Hey,
I like this one, this one and this one
and just having those conversations
so maybe you don't have a producer or video editor
on your team but you do have a community of people
that maybe you can just reach out to on twitter,
do a twitter poll
or just ask some friends.
Get some feedback.
Which one of these is most enticing to you?
Which one of these do you feel like best communicates
what this video is all about?
And over time you'll just get better at writing good titles.
For me that video is uploading,
sometimes it's already been uploaded,
it's just sitting private on my channel
and I'm still like,
ah, that titles okay but it's not really that enticing
or it doesn't capture the full thing I want to communicate
because if I put a lot of time into that video
then I want you guys to see it
and a lot of the times that comes down
to writing a good title
that's not just crammed with keywords.
That's not just crammed with really searchable words
but that is optimized for a human to see it
and feel like their mostly enticed to want to watch
and see what that video is all about
so optimize,
always optimize your titles
for people not for perfectly optimized SEO stuff,
like you're optimizing for robots.
Optimize for people,
something that a human would want to click and watch.
What process do you go through
when you're writing your video titles?
I want to hear from you, I want to learn from you,
the rest of you guys who are watching this,
learn from the other people down there.
You'll learn a ton from them as I always do
and thank all of you guys
for being a part of this community.
I really appreciate each and every one of you.
I'd love to have you subscribe if you're not already.
We're just all about helping you guys
grow your Youtube audience
so you can spread a message that reaches people
and makes a difference in the world
and all that starts with the title.
Thank you guys for letting me be a small part of that.
Subscribe and I'll see you guys again on Thursday.
See you then, bye.