(car wheels screeching)
(upbeat rock music)
The first Chief Donut Maker is...
Whoa, whoa! Hit the brakes!
We're getting ahead of ourselves.
In January, Dodge launched a nationwide search
for their first-ever Chief Donut Maker,
a badass brand ambassador who will represent Dodge
for one year at epic events,
get their very own SRT Hellcat company car,
and make $150,000.
We received over 170,000 applications
from all over the country.
We were blown away by everyone's creativity and passion.
But now we've chosen our top 10 finalists
and we're putting them to the test
right here at Radford Racing School in Arizona.
(all applauding)
(Bill grunting)
(cardboard bangs)
(contestants applauding)
Thank you very much
for taking part in such a historic moment
while we determine who will be
Dodge's first Chief Donut Maker.
Congratulations on making it to the top 10.
I have some bad news for you.
That was the easy part.
(chuckles) He's not joking.
You have your first challenge coming up,
and it's a one-on-one interview
with the man who best represents
what it means to be Chief Donut Maker.
He's a world-champ wrestler and a true Dodge fanatic,
Mr. Goldberg himself.
Now, I do not want to scare you.
Well, maybe I do a little bit.
Only half of you will move on past this challenge.
It's five of you guys.
But remember, keep your eye on the prize.
We need to know who you really are,
whether you have the drive.
Well, do you?
[Contestants] Yeah!
(contestants applauding)
My name's Abbie. I am from Burley, Idaho.
I've been a Dodge girl since I came out of the womb.
And for me, it's always been a family connection.
It's just our legacy.
We are Dodge. That is our legacy.
I'm James. I'm from La Vergne, Tennessee.
I run a drag race and car show event
that I've put on for about 14 years,
and I just got in my bones.
So it's gotta be Dodge.
Hi. I'm Edgar Chavez.
I'm from Salt Lake City, Utah.
From all the other cars that I've driven,
I feel most at home in a Dodge.
Once you're behind that wheel,
nothing else really seems to matter.
I am Lauren. I am 28 years old.
I live in Las Vegas.
I work as a racing instructor.
And let me tell you, y'all need to call a doctor
because I have Hemi hysteria, Mopar madness,
Dodge fever, whatever you wanna call it, I have it bad.
Hi, I'm Pauline. I'm from Monterey, California.
I represent Dodge on the race track.
I compete in a all-American car time attack
and I've become a female role model in motorsports.
Hi, my name is Corrie.
I'm from Las Vegas, Nevada,
and I'm a special education teacher.
I've been around motorsport since I was seven.
I started racing carts when I was seven.
If it's something that's got a seatbelt
and I can wear a helmet, I'm in.
My name is Preston from Charlotte, North Carolina.
For me, my focus is gonna be on the younger people.
I have two little kids myself.
I grew up not having opportunities like that
so me becoming a Chief Donut Maker,
I will have the chance to reach a crowd
that's not reached by Dodge
and be able to get them into cars.
Hi, I'm Jamie Heath.
I'm from Birmingham, Alabama.
I bring charisma, I bring fun.
I'd like to do things
for all those frontline heroes working with veterans
'cause I was in the Army, and my wife's a nurse.
I feel like we should pay homage to all of them.
What a better way to do with than with Dodge?
My name is Melissa and I'm from Vernon, New Jersey.
I'm a 20-year-old college student.
I grew up with Dodge.
I grew up in the backseat of my dad's '69 Hemi Charger.
And from that point on, I knew I'd be around cars.
Hi, my name is Artie Shaw, Jr., from Brooklyn, New York.
I'm loud, I'm brash, I'm aggressive.
Dodge exemplified the idea that you are are who you are,
be who you are.
My name's Abbie. I'm Jamie.
I am Edgar Chavez. I'm Lauren.
James. Pauline.
Artie. I'm Melissa.
Corrie. Preston.
[Contestants] And I'm the Dodge Chief Donut Maker.
When it comes to representing
the leader in American muscle, there's no faking it.
So let's find out who's really got the goods.
(suspenseful music)
You ready for this?
I think so.
I got the shakes and I never get the shakes. (chuckles)
Here we go.
Corporate questions.
(Jamie laughs)
Where were you when you first experienced
the sweet smell of burning rubber?
I was at the Charlotte Motor Speedway.
At my grandfather's house
where he owns 15-plus Mopar vehicles,
where he likes to burn rubber in the driveway just for fun.
How old were you?
Approximately two years old.
Was in the back seat of my dad's '69 Hemi Charger.
He did a burnout right out of our driveway.
(chuckles) Oh, oh, man.
I drove a Redeye and I borrowed one from a friend
and I remember hitting the gas
and I left a trail of smoke behind me
and I was pulling a Porsche,
and I was like, "I want this car here."
That was the first time, though?
That was my first time I experienced it.
Okay. Yeah.
Do you know what never lift means?
It means you never let off the throttle
until you're through that quarter-mile trap
but it also means you live life to the fullest
every single day.
Never lift, the concept, the slogan,
the thing we live by, is don't stop.
What got you here is what's gonna get you forward.
When in doubt, flat out.
If you were a Dodge vehicle, which would you be, and why?
I would be the one
that's on the cover of my phone right now.
It's a '70 Charger with a shaker hood convertible.
That's it.
Chargers never had a shaker hood.
The Challenger. Did I say charger?
Thank you. (Jamie groans)
I'd be a 2019 Dodge challenger, R/T Shaker,
which is exactly what I have and love.
I would be the Dodge Demon because it was breaking molds.
Came right after the Viper.
Everybody thought they were disappointed
that the Viper went away and everybody was really pissed
but then they came when the Demon said, "Hey, guess what?
We did it better."
So I would be the Dodge Demon.
If you get the Hellcat company car,
who's the first person you're taking out
for a rip? My dad.
(chuckling) Oh, my dad.
He's getting in that driver's seat.
First person would be my wife.
I would really like to take my father out.
It's my kids, you don't even have to finish that question.
My kids.
What's a horsepower in a Super Stock?
I don't know.
If you had F8 hair, what color would that be?
My favorite color, green.
F8 would be the green.
Green.
Hmm. Yellow.
How about B5?
I don't remember that one.
Okay. F8, B5?
F8 green, B5 blue.
Come on, man.
Dodge is in my blood. Come on.
How do you think Dodge will handle the move
to electric muscle?
I think Dodge is saying,
"We're gonna be the best to market.
We don't need to be the first
because we're gonna outsell everybody."
They're gonna change the game.
Everybody makes an electric vehicle
in the next two years.
These guys are making the muscle car.
What does being Chief Donut Maker mean to you?
What it means to me is representing the brand.
It's not just me, it's us.
But it's more than just the car,
and honestly, it's more than just the money.
It's the opportunity for a job,
getting to represent Dodge at all these events,
and like I say, be able to talk
to all these different types of race fans
through the medium that is Dodge in a car,
and that's what we bond over.
Like, that's what life's all about, man.
I came from literally nothing at all
and I worked my way up to be able to buy a Hellcat.
So my mission is, in life,
not even just with Dodge, is to give back.
Of all the people in the world,
why should you be the Chief Donut Maker?
It's another great question.
They don't pay me to be pretty.
(Jamie laughs)
You need someone who needs to know about an event,
about a car, about a person, all the hot topics before.
I can do the research for you.
I have the passion.
I have the drive.
I learned that I only have one life.
Might as well take every opportunity
and really strive for my passion.
And my passion is to make it in racing
and is to be the face of Dodge.
I think I'm the best option for Chief Donut Maker,
just because I have the personality
and I have the understanding
of what it truly means to be an ambassador.
I had the opportunity to represent a whole state
for two years as a pageant title holder,
so I really got to know that it's no longer about yourself.
It's about really diving into helping the Dodge brand,
my favorite brand, grow to be even stronger
and more powerful than they have been in the past.
My entire life, I've been told I'm too much.
I've been told to call calm down.
I've been told, "You need to chill."
I used to be somebody afraid to be who I am.
I was afraid to be Artie.
A car did that for me, a brand did that for me.
Sounds like a rebirth.
(sighs) Dodge rebirth, I like it.
I just couldn't believe, out of all these people,
I was chosen, excuse me, (sniffles) I was chosen,
and that these people had faith in me
because I really I worked so hard to get where I'm at.
Even taking this racing job,
I went from another job and took a pay cut
'cause this is what I love to do.
And I wanna be an example for people
that you're never too old to start your passion,
don't take no for an answer.
Find the window, find the door, make it happen.
And I wanna be an example for men, women,
everybody out there that if you wanna do something, you can.
And just like the brand, you set the standard,
you make them follow you.
Man, you really did put them
in the hot seat around here, huh?
Yeah, I feel like I was in the hot seat.
I'm exhausted after that.
How'd it go?
I think it went well.
Each and every contestant brought
something onto the table that's unique.
What they said from their hearts
as far as what Dodge means to them,
I think to me, that's the definition of the Donut-Maker
and this is gonna be one hell of a process.
(eerie music)
Okay, Goldberg. Tough day.
You ready?
Hell yeah, I'm ready.
We're Dodge ambassadors. Let's do this.
A lot of Mopar moments have been made today
and out of 170,000 applications,
y'all have made it to the top 10.
And that is an accomplishment in itself.
But there can be only one Chief Donut Maker.
So (sighs) if I call your name,
please step forward.
(suspenseful music)
[Katie] Tune in April 22nd to see who advances
and who hits the road.