SPARKING SUCH STRONG REACTION.
>> BULLYING, THE ME TOO
MOVEMENT --
>> TOXIC MASCULINITY.
>> IS THIS THE BEST A MAN CAN
GET?
>> WHAT I ACTUALLY THINK HE'S
TRYING TO SAY --
>> MAKING THE SAME OLD EXCUSES.
>> BOYS WILL BE BOYS.
>> SOME IS NOT ENOUGH.
BECAUSE THE BOYS WATCHING TODAY
WILL BE THE MEN OF TOMORROW.
DAVID: NOW MENS PRODUCTS OF
COURSE ARE A LARGE PORTION OF
GILLETTE'S REVENUE.
SO IS IT A GOOD IDEA TO BE
OFFENDING SUCH A LARGE SOURCE OF
INCOME?
WHAT DO YOU THINK, GANG?
>> ABSOLUTELY NOT.
JOHN WAYNE IS NOT ROLLING OVER
IN HIS GRAVE.
HE'S SPINNING RIGHT NOW IN HIS
GRAVE.
LOOK, THIS MESSAGE IS LEGIT.
I LIKE THIS MESSAGE.
IT IS GOOD IN THE WAY YOU NEED
TO TREAT WOMEN RESPECTFULLY.
ALL THAT MESSAGE IS GOOD, BUT IT
PAINTS ALL MEN WITH THE SAME
BRUSH.
I DO A LOT WITH YOUTH OUT THERE.
WHAT I TELL THEM IS BE A MAN.
THERE'S NOTHING WRONG WITH
MASCULINITY, BUT A MAN HAS
RESPECT.
A MAN HAS INTEGRITY.
A MAN HAS HONOR.
A MAN WOULD NEVER DREAM OF
HARASSING OR ABUSING A WOMAN.
THERE'S NOTHING WRONG WITH
MASCULINITY.
FEMINIZATION OF AMERICA WITH ADS
LIKE THIS, I'M STILL GOING BUY
THEIR RAZORS, I THINK IT IS
TERRIBLE.
>> THE BEST A MAN CAN GET.
I LIKE THAT TAG LINE.
I DO LIKE THIS COMMERCIAL COMING
FROM A FEMALE PERSPECTIVE, BUT
FROM AN AD DOLLAR PERSPECTIVE,
AREN'T THEY KIND OF CAUSING
CONTROVERSY?
DIDN'T THEY LEARN FROM NIKE AND
COLIN KAEPERNICK, IF YOU CAUSE A
STIR?
>> ON BEHALF OF THE LADIES, I
LOVE ME SOME MANLY MEN.
SO PLEASE KEEP BEING MANLY.
WE LOVE YOU.
[LAUGHTER]
>> BUT ON TOP OF THAT, I KIND OF
FEEL LIKE THIS WAS A HAIL MARY
FROM GILLETTE.
THE REALITY IS THAT MORE YOUNG
MEN ARE GROWING BEARDS AND
WEARING FACIAL HAIR.
THEY ARE FACING INCREDIBLE
COMPETITION FROM FOLKS LIKE
DOLLAR SHAVE CLUB THAT ARE
DIRECT TO CONSUMER.
NOBODY IS TALKING ABOUT
GILLETTE.
SO SOMEBODY PROBABLY SAID IT'S
BETTER TO HAVE HALF OF THE
POPULATION OR QUARTER OF THE
POPULATION THAT CARES AND IS
TALKING ABOUT YOU THAN NOBODY
TALKING ABOUT YOU.
THAT BEING SAID, STILL BE MANLY.
>> YOU KNOW, FIRST OF ALL, I'VE
GOT TO SAY, I'VE WATCHED THE AD
MAYBE TEN TIMES BECAUSE I KEEP
TRYING TO SEE WHAT'S SO
INSULTING ABOUT IT.
MAYBE I'M NOT MASCULINE ENOUGH.
I'M SURE I WILL GET SOME TWEETS
THAT WILL AGREE WITH THAT.
[LAUGHTER]
>> BUT I WASN'T OFFENDED BY IT.
MORE IMPORTANTLY, RUSH LIMBAUGH,
ALL OF YOU, DO YOU REALLY THINK
THAT GILLETTE DOESN'T HAVE A
RESEARCH DEPARTMENT?
IT IS AS SUSAN POINTED OUT
EXACTLY WHAT HAPPENED WITH NIKE.
DAVID: THEY ARE NOT ALWAYS
RIGHT.
>> THE NIKE SALES SHOOT UP LIKE
CRAZY.
DAVID: YOU ARE ABSOLUTELY RIGHT.
>> SO WILL GILLETTE.
DAVID: DOES IT MAKE SENSE, RICK,
TO PUT YOURSELF RIGHT IN THE
MIDDLE OF A CONTENTIOUS DEBATE?
>> YES, BECAUSE NUMBER ONE, MOST
PEOPLE AREN'T GOING TO BE
OFFENDED BY IT.
ONLY THE RUSH LIMBAUGHS OF THE
WORLD WILL BE.
DAVID: LOOK AT THE WEBSITE, YOU
CAN SEE A LOT OF PEOPLE ARE
OFFENDED.
>> YEAH.
>> NUMBER TWO, PUTTING YOURSELF
IN THE MIDDLE OF IT IS WHAT YOU
CALL GETTING PR.
[LAUGHTER]
>> GETTING PR, THEY ARE GETTING
A LOT OF IT AT THIS POINT.
>> FREE AD TIME.
WE'RE TALKING ABOUT IT ON TV.
>> RICK, I DISAGREE.
>> AREN'T YOU ALIENATING YOUR
CUSTOMERS?
>> I THINK IT WORKS -- I THINK
IT WORKS IF IT WORKS, YOU KNOW,
THE COLIN KAEPERNICK AD WAS
BRILLIANT.
WONDERFUL THINGS, HEROES YOU
COULD LOOK AT, SERENA
WILLIAMS --
>> HOW MANY PEOPLE WENT CRAZY ON
NIKE?
>> BUT YOU ARE RIGHT, AND A LOT
OF PEOPLE DIDN'T LIKE THE AD,
BUT IT WORKED.
THIS WORKS IF IT WORKS.
I KNOW IT OVERSIMPLIFIES IT.
BUT IT COULD ALSO BACKFIRE ON
GILLETTE.
I'M NOT SURE IT WILL OR NOT.
IT'S NOT GOING TO CHANGE MY
HABITS BUT IT COULD BACKFIRE.
>> PART OF THE REASON YOU DON'T
UNDERSTAND IS BECAUSE THEY ARE
CONFLATING MESSAGES.
THEY ARE CONFLATING THE BOYS
WILL BE BOYS MESSAGES WITH THE
TOXIC MASCULINITY MESSAGE WITH
BE A MAN AND IT IS NOT REALLY
CLEAR.
THE AD IN AND OF ITSELF ISN'T
OFFENSIVE OUT OF CONTEXT, BUT
THE DISCUSSION WHERE SO MANY
PEOPLE ARE TELLING MEN NOT TO BE
MANLY AND TO BE MORE IN TOUCH
WITH THEIR FEMININE SIDE AND
WOMEN THIS, WOMEN THAT, THAT'S
WHAT MAKES IT OFFENSIVE AND THE
FACT THAT IT IS NOT CLEAR IS
PART OF THE ISSUE HERE AND I
THINK IT MAKES APPLES AND
ORANGES FROM THE KAEPERNICK
SITUATION.
DAVID: I FOR ONE HAVE HAD ENOUGH
OF PEOPLE TELLING ME HOW TO LIVE
MY LIFE OR RAISE MY CHILDREN.
I DON'T NEED IT FROM A SHAVING
COMPANY.
I MEAN I WANT TO KNOW FROM A
SHAVING COMPANY HOW CLOSE A
SHAVE I'M GOING TO GET.
THEY ARE TELLING YOU HOW TO
RAISE YOUR KIDS, THE RIGHT WAY
AND THE WRONG WAY.
>> I DIDN'T FEEL THAT AT ALL.
I GOT TO SAY.