So how do you get more engagement for your Facebook page?
Find out inside the video.
Hey guys, it’s Chia from Brand24 and today, I want to look at a couple strategies that
businesses are using to get more engagement on Facebook.
But first of all, sorry for the super close-up of my face... we’re just making a few changes
in the other room, so we have to improvise today.
So, one of the best strategies that tend to get a lot more engagement, even for business
Pages on Facebook is: user-generated content!
We’ve seen some really engaging Facebook ads featuring customer reviews, photos taken
by customers, or videos they filmed.
And the really cool thing about user-generated content is that it’s REAL, so you don’t have to
think of a marketing angle, or how to sell something.
You’re basically sharing positive user feedback from satisfied customers — with their permission
of course.
So, now, the question is: how do you GET user generated content?
The easiest way to do that is by incorporating your customer reviews right inside your Facebook
content.
For example, these guys feature 5-star customer reviews right in their ads.
To be honest, I don’t really know this brand well, but we can see that they’re getting a lot
of engagement on their ads, so I might get to know them later.
The hard part is GETTING those reviews in the first place.
Most people won’t necessarily feel inclined to leave any review unless they either really
loved your product or if they really hated it.
Anyway, if you already know that you have reviews, like, on your Facebook Page, take a closer
look at them and you might find something that you can incorporate into a Facebook ad.
A genuine customer review is just a lot more trustworthy than any other kind of ad you
can make!
And you don’t have to stop at customer reviews, especially if you are a smaller business,
and you might not have many — or any — yet.
It’s definitely not the only kind of user generated content out there.
You don’t have to stay on Facebook, you can (and you SHOULD) look at other platforms
or other places on the Internet to see if people are having positive or negative experiences
with your product.
And if you’re at the stage where you’re trying to generate buzz and build awareness
about your business, one of the best ways that you can do that is by starting a hashtag
campaign.
RedBull’s #PutaCanOnIt is pretty iconic.
They basically just asked people to post pictures with their product using their hashtag.
Not only did they get a lot of free exposure, but they also got a lot of people talking
about their brand everywhere — not just on one platform, but on Facebook, Twitter
and Instagram... just everywhere, basically.
This might be one of my favorite pictures from their campaign.
Another hashtag campaign that I really loved was from Aerie.
It featured pictures of REAL girls with REAL bodies wearing their swimsuits — that were
NOT photoshopped.
It promoted body positive attitudes — and, you know, it takes balls to share pictures
of yourself in your swimsuit, so they even went so far as to donate $1 to the National
Eating Disorder Association for every non-photoshopped picture that users posted with their hashtag
#AerieREAL.
And they got so much user generated content that they raised more than $10,000 for the
cause.
These are just a couple of my favorite hashtag campaigns.
So, one important reason why we like hashtag campaigns so much is because they can be relatively
simple to track, especially if you have a good Internet monitoring tool.
Google Alerts is free, but it won’t pick up everything (I know because I tested it).
I didn’t track a hashtag in my test, but I monitored online mentions of a book called
“Oryx and Crake” for 24 hours, and Google Alerts found 4 mentions, whereas
BRAND24 picked up 14.
In general, a good social listening or media monitoring tool, whatever you want to call
it, is just going to be your best friend when it comes to finding out whether people are
having good or bad experiences with your company.
Plus, they let you — they just let you
track your hashtag across social media, so you don’t have to keep logging into your
Facebook account, your Twitter, or your Instagram... or Google yourself every day.
You can see every usage of your hashtag inside one unified dashboard, no matter WHERE it
was used, so it’ll put everything conveniently into one space and keep you organized.
Plus, you can also track your customer reviews as well as reviews on TripAdvisor and Yelp right inside your BRAND24 dashboard.
Another good way to get more engagement on Facebook is by working with Facebook influencers.
Influencer marketing is a billion dollar industry, and over the past 5 years, interest has grown
by over 1,000%.
Surveys have shown that for every $1 you invest in influencer marketing, you get $5.20 or
18 dollars in media value back.
The point is, you get more than you started out with.
This is because influencers know how to communicate with their audience.
The key is to find an influencer whose audience looks like YOUR target audience.
For example, if I had a business related to health food, I would look at influential food
bloggers.
Chocolate Covered Katie is a food blogger that I’m a big fan of.
She is a full-time blogger, and she also has a really strong community on Facebook.
All of her recipes are vegan, so her audience is really specific.
And she’s collaborated with brands that cater to that demographic.
She has sponsored posts from companies that produce vegan chocolate bars, organic food
products, and kitchen appliances.
So it all fits really well with her regular content, like, I am part of her target demographic,
and these are all items that I am interested in myself.
My LAST suggestion to help your business get more social engagement is to try using Facebook
GROUPS.
The Facebook algorithm does prefer to show people content from their friends (thank goodness) unless that post
from your business page is already getting a lot of engagement.
BUT that doesn’t seem to have affected Facebook Groups as much.
So, try to find some Facebook Groups that are in your niche and spend a little time there.
Talk to people, listen to them, and if you find an opportunity to share something from
your company Page, they’ll be much more open to hearing about it.
Anyway, that’s it for today.
I hope you learned something new — if you try any of the tips in the video, definitely
let me know in the Comments section below!
And if you found this video helpful, feel free to Like, Share and Subscribe to our YouTube
channel, where I will be explaining how you can do even more in social media and digital
marketing each week.
Thanks so much for watching, I hope you learned something new, and I’ll see you next time!