Okay, you're thinking about telemarketing or making sales calls, you're scared
about it but you want to do it right, so in this video we're going to talk about
how to be a great telemarketer. Hi, here with Nate Woodbury. Be The Hero, right?
Oh it doesn't say Nate on the show... it's just Be The Hero is the
company. I'm Scott Christopher. We're talking
about telemarketing because Nate has a great background in telemarketing sales
and I'm curious as to why we would talk about that today. Given the thrust and
nature of other videos that we've done that have to do with YouTube marketing
and social media, where does telemarketing fit into this whole idea of marketing
and sales in this day and age? I'll be upfront and fully admit I don't like
telemarketing. As far as I don't enjoy it. You're not alone. As far as do I like it...
I like it because it's effective. Okay. But I but it's it's no fun. Nobody likes
it but in the beginning, I quit my job and was able to... I was behind on bills
that's why I quit my job. It just wasn't paying me what it used to and so... What
was your job? I was a telemarketer for another company. So you quit from
telemarketing, okay. But I started my own company and I did telemarketing to
market my own services and I was able to survive that next month and get ahead
and pay off all my debts. So it was... So you're a believer. The reason that I
highly recommend telemarketing is because you can get results today. You
start making calls and you'll make a sale today. You just have to
have the right people to call and have something to sell, follow up you know
follow a system. The sales cycle is pretty quick. Yeah. The sell cycle is immediate
because I've got so many friends or acquaintances that want to grow their
YouTube channel to generate leads, it takes time. It takes time to build that
momentum. what are you saying do telemarketing to get people to watch your YouTube
channel? Kind of. You can do telemarketing to make sales right now. If you won't get...
Like if I have.... I've had people that come to me and want my services but they
can't yet afford my services and I asked them, I talked to them about their
business. It's like how much revenue are you generating right now? Where are
you getting your sells from? and are you doing this and you're
doing that. And I find out they're not doing a whole lot. They're just expecting
the social media and their YouTube channel to start bringing in more and
more customers. And I thought you know if you spent one day a week just put in a
full day of telemarketing, one day a week, you'd be making a lot more money, than if
you weren't. Just put them one day a week. This is a business. This is real. Telemarketing can get your results and
while while we might want to phase it out because we don't enjoy it or we
might want to hire it out, it's so effective. You know you operate under
certain constraints? I mean I know there's do not call lists and I know we
get calls at home, you know there's a lot of... That's a great question. In my world,
all my clients and customers are always business owners and so when you have a
phone number that's registered to a business, you can't be on to do not call
list. Oh.. is that right? I had no idea. So businesses and I guess that makes sense
business-to-business telemarketing is simply another business calling you to
say, "hey, is there a potential relationship here and even if
it's the cellphone, if you're calling the business owner's cellphone and they've
got that phone number listed on their business card, you can't put that onto do
not call list. I see. Okay, let me just share some tips about how to be a good
telemarketer because before I had my own company, I worked as a telemarketer for
for two other companies. In both cases I was selling search
engine optimization. Oh. And one of the companies they had me on an auto dialer
which I recommend. If you're going to do telemarking, an auto dialer can help you
be more efficient as soon as you hang up it's automatically dialing the next
person. And you don't get to think about it, it just brings up on the computer
screen, it brought up the information about that person and so it's ringing
while I'm reviewing that info and it helped me to be on it. I don't remember
the exact things that I did but I know that I made more calls than anyone else
out of the the 200 people in the company. I was making the most calls. It
was required that you did at least 200 dials per day and there were
days that I got about 500... Just because so many people were hanging up
on you so quickly? Hey, this is Nate, I just want to click!
Well, it really is a numbers game. If people hang up on me, you got to go right
through it and just get to the next one. And I would have enough conversations
that I'd get enough of the right people. So you hear about that all the
time that it's a numbers game. Yeah, of course. The telemarketing, yeah it
really is a numbers game and I think I have good sales ability but I think that
I was in the the top person or two or three because I did more sales calls.
Precisely more hard worker. Maybe you're not a natural-born salesperson like this
guy over here. But you put in more of the effort. I'll mentioned my friend Justin. Justin was an
amazing seller on the phone. He was really persuasive. He could close sales
way better than me but the skillset that I had, is I could just... I was just
efficient and if I was there at work, I'm just going to dial, dial, dial, dial. Yeah. And
so if I don't have an autodialer or a system like that and I'm you know making
spreadsheets or a list of people to call myself, here's what not to do. You don't
dig through LinkedIn and say, "okay, here's Bob Sausage." I don't know I got that name
"So here's here's Bob sausage. Here's his phone number. Oh let me go take a look at
his website. Oh, he does this, maybe I can mention that on the call and oh, okay is
he on Facebook? Does he use Twitter?" Okay, 15 minutes later, I'm going to dial the
phone number and he doesn't even answer. Have no one picks up. Okay. So
the right way to do it... Because everyone knows that you make sausage at night
that's why Bob sausage company... Oh Bob sauce is actually a hair salon. The right
way, Are you sure? Because that sounded totally real. Of course you're making it up. Alright,
go. So the right way is to go through and say, "okay, Bob, phone number.
Mark, phone number. Sarah, phone number. Suzie, phone number or
you have an assistant go through and just prepare a list of phone numbers and
then you dial and as soon as the phone call is done, you dial the next
one. While it's ringing maybe entering a note
for the last one, did not answer or not interested. So you're constantly, you got
to get... because there's time for the phone to ring and while the phone is
ringing, you can say, "oh, okay this guy is a lawner and here's his company.
Obviously, the more numbers you dial, if you're only dialing you know 6...
1 call every 10 minutes, that 6 calls an hour, you can increase
that up to 20,30,50 you know with an autodialer or something like
that. So yeah, because it is a numbers game,
I recommend competing with yourself or competing with others but if you're a
solopreneur working on your own, I like to compete with myself and just keep
stats. If I'm going to you know, a specific day make this many dials, I want to see
if I can make that many dials in less time or more dials or something like
that. You know that really works because it is a numbers game just use
the numbers to your advantage and that's my recommendation. Statistically speaking,
it makes sense. You're going to have a bigger sample size that you're more
likely the probability is higher, you're going to get sales. So a big question then.
Do you still employ telemarketing techniques today? Are you still calling
and autodialing and doing all these things? I'm only taking inbound,scheduled
appointments now. So I still do those, but as far as outbound,
telemarketing or cold calling or anything like that, I don't do it. So
is it something where I'm recommending you to do something that I don't do? Kind of
sounds like it. I did it in the beginning and I'm recommending that you
do it in the beginning because it is so effective. That does make sense.
Thank you for clarifying. It's not a hypocrite. Alright, so I really do hope
you found that helpful and if you liked it, like the video. You can subscribe,
comment below about topics that you'd like me to share about because I feel
like I've got a lot of experience and I like having Scott here if you can kind
of pull something. It's kind of broad especially with my questions because I don't know the
answers anyway. Yeah, so comment below and we'll see you tomorrow.