- One of the greatest gifts I think you gave me
is teaching me how to communicate.
I think people realize
how great you are as a communicator,
and I'm always very shocked
at how good you are as a storyteller,
how great your memory is, you're gonna tell a story,
how do you do that?
- Well I work at it.
When I first started I didn't have any stories.
I only had the stories of my mentors.
- Jim Newman.
- Yeah, Jim Newman, Costa Gratsos,
who was CEO of Onassis Shipping,
and a guy named Jerry Ormand,
who was my mentor in the oil business.
And so over time, I learned by storying around,
meaning, people will allow information
to resonate into their subconscious
when they hear it in a story form.
And so, when I saw that my mentors used stories,
and they were pulling stuff from 20, 30 years ago,
that resonated with me, and so then I developed
my storytelling abilities, and I tried to frame
everything I did in a story.
A true story, and now, occasionally I'll miss a date,
and somebody from the internet will correct me,
no, it wasn't in 2001, it was in 2002,
that's fine, at least I have a backstop,
but I'm only off a year and I've got a million stories,
so gimme a break.
- You do, you do.
- But I realized how much they work.
And now, I have stories that I can tell about you,
I have stories I can tell about Brian Rose,
I have stories about many many other successful kids,
and that resonates even more with the kids,
because it transcends my generation towards you guys.
Dan Lok did it, and so I should be able to do it.
Dan Lok was a know-nothing kid,
when he met Dan Pena, and now look at him.
And now, even more so, I'm being interviewed
in this mansion that you have, and it resonates.
The kids wanna break down the referral
to some point that they can relate to,
and they can't relate to this house,
they can't relate to your car,
they can't relate to my house, my cars,
what part of this story can they relate to?
Dan lived in a one bedroom apartment with his mom.
- Driving a $2500 Ford Escort.
- Yeah, okay, well I can relate to that.
Dan, this Dan, was a barrio bad boy,
got in a lot of trouble, okay,
now not everybody lived in the ghetto or barrio,
but a lot of kids have gotten in trouble,
and somehow he was able to transcend that,
to where he is now.
I've met five Presidents, five Secretaries of State,
Secretary General, NATO, governors, ambassadors,
United States senators, and I still started
in a ghetto in east LA, which is easily found
just outside right there where Dodgers Stadium is, actually.
And so if he can do that, why not me?
He started with nothing, I started with nothing,
okay, I've got nothing, meaning,
or referring to the kids that are listening to these,
so hell, we have something in common.
- [Dan Lok] The most epic event of this century,
the Oscar for high ticket closers.
Closers in Black, 2019.
The 50 Billion Dollar Man, Dan Pena.
The king of high ticket sales, Dan Lok.
Get your ticket today.