- Yo, so, like it or not, Facebook isn't going anywhere
and your business needs a presence on it.
Despite emerging competition,
Facebook still remains the largest social platform
among consumers and marketers.
With it's robust set of tools, promotional opportunities
and insights.
What's up?
It's Jamal from HubSpot and in this video
I'm gonna show you just how easy it is
to make a Facebook page for your business
how to set it up, how to personalize it
and how to get started publishing content.
Often when I log into Facebook,
which is every hour on the hour,
I'll find a brand new feature or another that disappeared.
It can be confusing to keep up to date
with the constant updates.
To remove some of this frustration,
I'm gonna get you up and running quickly and correctly.
Remember, this is not your personal page.
You'll log in as yourself to create the business page
but they are separate and need to be approached differently.
There are many useful features that come
with a business page that aren't available
with a personal profile.
No friend requests need to be engaged,
which is good for me 'cause no one has sent
me one of those in a while.
Which keeps it simple and immediate for visitors.
Analytics to give you access
to insights on your page's performance.
You can also get help and manage who does what
by signing page roles to team members.
And that's just to start.
Once you're signed in, open the menu
go under create, click page.
Start by entering your page name.
This is the name of your business, brand or organization.
Next, enter a category that best describes your business.
Are you a pet grooming business?
Cool, type that in.
You can have up to three.
So if you offer boarding services
and sell pet supplies, put those in too.
Next, it's bio time.
This is your page intro
and where you'll enter a concise description
of what you do in 101 characters or less.
We don't want to hear the whole soliloquy
that you've prepared from you know, pyramids and Thisbe.
Keep this (beeping).
Your bio should sum up the unique aspects of your business
or define a problem and solution in the simplest terms.
And while this step is optional,
I dare say it's not something you'll want to skip.
A good bio's written with your audience in mind.
Yes, this is about you and your business
but people want to know what's in it for them.
So, if there's an ultimate takeaway you want your audience
to know right off the bat, make that clear in the section.
It could be that you specialize in long-term pet sitting.
Click the create page button and you're off and running.
The next step is where you'll enter contact info,
all the ways people can connect with your business.
Remember to define business hours and include
special holidays to remove any uncertainty
around your availability.
Now, let's customize.
This is where the look and branding behind your business
get to shine.
Upload your profile picture and cover photo here.
An ideal profile image is your logo
or professional headshot.
It's a visual representation of your business
that should be recognizable and memorable.
Make sure you're using dimensions based
on Facebook's recommended image sizes
and specifications for the best results.
And to avoid the unfortunate cropping of important details.
Choose this image wisely because it appears prominently
on your page in search results and alongside
your public comments.
And every time someone shares your content,
your logo will reach the eyes of a new audience
which helps your branding efforts,
not to mention increasing the engagement of your content
which can then help you gain more followers and traffic.
Let's move on to the cover photo.
When you visit a great page
what's the first thing you notice?
That's right, the large banner graphic at the top.
That's the cover photo and the key
to making a first impression with your audience.
A well-designed cover photo can help establish
some of your brand identity that ties back
in with your website or your store.
Think of it like a billboard or a retail shop window.
Successful billboards take viewers on a journey,
even if that journey is a few second glimpse
before life getting away.
Most designs tell the story with imagery
and possibly some text.
In fact, most visitors stop reading after a few words.
Oh look, memes, that's what you're competing against.
Use your cover photo to display new products,
highlight promotions, and convey the essence of your brand.
The ideal size is 851 pixels wide and 315 pixels tall.
Remember, cover images with graphics or text
work best as a PNG, JPEG is best for photos.
Use Facebook's recommended file size
of under a hundred kilobytes for fastest loading times.
If you don't feel you have designed chops or the budget
to hire a professional, it's all good.
HubSpot has created cover photo templates
that you can customize to suit your unique business needs.
You can download them
from the link in the description below.
You're welcome.
Now let's navigate to general page settings
to add your username.
Do not ignore this step.
Looking at you, Jeremy.
Custom usernames allow businesses to promote their presence
on Facebook by providing a short, easy to remember URL.
Your username should be straightforward
so that it can be easily shared across social platforms
and featured in your marketing materials.
For example, an appropriate username
for your pet sitting business could be
at the cat's pajamas or cat's pajamas pet sitting,
plain and simple.
A custom username makes it easier for people to find
and tag your business in their posts.
And when others tag your business
those tags equal publicity, engagement, and growth.
It's basically free marketing.
You've completed your bio, profile image
and thoughtfully branded cover photo.
Now what do you want your engaged visitor to do?
That's where the call to action button comes into play.
Schedule an appointment, visit our website, give us a call.
There are several CTAs to choose from
and if your CTA changes based on new products,
services and promotions, it can always be edited
later in this menu.
This horizontal three dot menu,
also known as the meatball menu, has even more functions.
Curious to see your page the way visitors will see it?
It's in the meatball menu.
Click on view as and check it out.
Looks good, doesn't it?
Uh, the page, not the meatballs.
Now let's build on this momentum and connect with those
interested in what you have to offer by publishing content.
You may think posting means a steady stream
of pitching products or services,
but in most cases, people turn to Facebook for information,
inspiration and advice.
This will be the difference between catching the attention
of a new customer and going completely unnoticed.
Create compelling posts by sharing expertise
that matches your audience's needs and interests
in the form of photos, videos, graphics, stories
or links to external content.
You'll create your post from the nine dot menu
or scroll down to the prompt that asks what's on your mind.
Once finished, tap publish, your post is now visible
to anyone who visits your page, in the feed
and other places on Facebook like search results
or recommendations.
Although, your personal and business profiles are linked
Facebook treats them like two separate entities,
which you can switch back and forth between easily.
Just click on your profile picture in the upper right corner
and choose see all profiles.
From there, you'll be able to select the profile
that you'd like to post on from the drop down menu.
Just remember, once you switch over from your personal
to business page you'll be sharing, liking,
and commenting as that page.
Now that I'm thinking about it,
publishing content could probably use its own video
and I promise we'll make one, if you let us know
how much you like this video by clicking the thumbs up
or leaving a comment down below.
And be sure to subscribe to our channels
so you never miss out on all of these juicy tips.
Now, if you'll excuse me, I've got a business page to run.
I'll see you out there.
- I can't find this client info.
- Have you heard of HubSpot?
HubSpot is a CRM platform
so it shares its data across every application.
Every team can stay aligned.
No outta sync spreadsheets or dueling databases.
HubSpot, grow better.