I'm not wanting to take anything away from Gabe... I say that like we know each other.
Hey Gabe! How you doing? If you watch this, we like you! You're a good guy!
Hey there! It's Alex with your local studio today
we're gonna break down some marketing videos I have two fantastic guys with me
today we have Joe and Kevin! Joe...
How's it going! Joe Daly - I'm a video producer for the corporate world mostly
He's awesome...and Kevin!
Kevin Kalbe, with Kalbe Creative Media
we my backgrounds marketing and media I am a creative dude
the dude we are here today let's break down some marketing videos today's video
we will break down is by Gabe Mendes right from Facebook let's watch it right
now
every time I watch it every time I watch it this is something mine my daughter
likes my 14 year old just bust this out sometimes randomly yeah yeah like
downward yeah he just yeah yeah you're right the actions name and then centric
to 121 actually them gets a nice little yeah so what the floss is no overall
strategy what what do you guys feel about the strategy of his approach with
this video I mean this strategy is to be crazy right and hope that catches on
like when I first saw this I figured it was a house that couldn't be sold and he
got challenged by one of his fellow Realtors to like sell let's see who can
sell this yeah and this is they and this is the concept he came up with it's like
in movies when a used-car salesman has to sell the ugly green car and the in
the lot and they come up some crazy way to sell it that's kind of what I felt
when I was watching this what do you think the strategy is sorry I think
that's right I think you're right I mean I you know you're selling a home you
know and and I think we've all seen the the videos where they're you know it's
the beautiful shots through the home and and and they're great and there's a part
of me it's like if I'm selling this home I'm like dude move I want people to see
this I know but at the same time what I do applaud him on is that it it does cut
through it does get your attention it's almost kind of like a car wreck you
can't stop looking uh-huh you know I questioned how how effective it is yeah
but look I'm always gonna have somebody chops for trying something different and
just taking a chance yeah if you're a young professional in your mid-20s you
probably know what the floss is and you're moving to San Diego they're not
hip new growing area and you've got all this you're looking for a house you're
like exactly like this guy's pretty awesome I'm going to talk to him I mean
this guy a call yeah so honestly the strategy the bigger strategy is personal
branding this is a perfect video for personal branding for
mm-hmm this guy where is selling the house you can't hurt no you can't hurts
not another way it could work is and and and I you may be on to something that
that it's really more about his branding than the selling of the home is that it
kind of demystifies the whole selling a home and making it a little bit more fun
and and probably bringing that in there and loosening it yes like that so I mean
how many people were really looking for that home in that area who knows but if
they're looking more for like hey this guy is kind of cool like yes
I can relate to him yeah I think it's it's the right tone for the the world
that we're in right now of authenticity it's just real just like something you
connect with not trying to make it too pretty it's it's very real now let's
talk about the production value tripod static shocks very simplistic in manner
not about camera per se know you mentioned a good point on Facebook the
Facebook version super grainy yeah like you were talking about the graphic
yeah with the like pencil-thin text oh yeah if you're not watching 1080 you
would you can't you a news hard to see I mean for me personally it's like anytime
you put something on screen it's it's got to be there for a reason and so if
it's it does it does it help the story does it move things along and then if it
becomes hard to read it's almost a distraction so you could almost argue at
some of these I'm trying to read that and I'm totally ignored him now yeah and
maybe the rooms mm-hmm so it should have been simpler and more bold and like just
boom right hired I I think so I personally I mean he had he had a look
so I give him kudos for that yes they were they were not consistent but I
think I think the fun is will way too thin and the font is just the type yeah
and I think there's too much for me to just Dave upper hand yeah so production
value as one point we can Nick him for is on the the graphics on that but his
execution particularly of his shooting styles like looking at we've said he
match cuts he come on the right movements so the question whether he
editor probably got someone to help him with it so just the clip you had on
there where he's in the bathroom yeah that's the only part where I can think
he actually had somebody else in the house with
helping them shoot yeah how did he just open the door close the door cuz his
hands are moving somebody helps him someone helped him on there so
somebody's there yeah I felt it was too long mmm and I love this I just felt
there was a point where it's like I got it I'm laughing yes I've got it because
some of the rooms start looking the same they do and I 17-second hi personally
and again I should know this is probably the entire song which he obviously
licensed which we found that out yes let's you won't talk about that real
quick yes we're both surprised we're all surprised they're like how the heck did
he did nothing this video takedown Alex but he sent me this video I'm thinking
oh this dude is just like ripped us off because he bought it which is very
common because people don't understand you have to clear popular music and so
we went to his YouTube channel and and right off it he likes it which is the
way to do it I don't know how much it cost him maybe he knew somebody maybe he
had a connection or suddenly is a real estate agent maybe he sold a house and
that for these guys I looked up the house and it's only like a thousand
square feet or something like that the hose it feels bigger you don't need a
three-minute video for a thousand square feet and I think sometimes when when if
you don't have what I'll call professionals okay how is that you know
you get caught up in the idea but you need somebody else to say hey you know I
think this is a great concept but I think we can do it maybe quicker or
shorter a different way and because you get so close to it yeah you're like you
love every moment like oh we can't cut this because this section is great now
so distribution this the Facebook has almost a million no over a million views
right here million views in two weeks and two weeks now YouTube does not so
obviously Facebook was the platform the medium for him to use mm-hmm
and again I'm not wanting to take anything away from Gabe watch this doing
that but we like you good guy but just stay out of my kids rooms but I
personally think the reason this has more reach on Facebook is he put it on
his personal page he I don't he has a business page or
whatever but I I bet you if he had put this on a business page we would not
have seen near that many yeah because why do you think well Facebook is really
changing the whole analytic way of reach and stuff like that and there's a lot of
gazillion reasons out there and and part of it is they're trying to get it what
they're saying is more back to relational and so they're there if it's
a person-to-person live video is spiking and then if we were if we were having
this conversation online or on Facebook it would pop more mm-hmm so therefore I
think he was very smart by putting this on his personal page yeah which also
then serves the purpose of if his friends and fan era is probably family
knows but people know him but they don't know he sells now they do but I think
that alone and then the people cuz it had like 400 and something comments so I
think I think I want to say was an it was an absolutely targeted strategy like
we're gonna we're gonna upload this to my to my personal page and share it the
profile page and see what happens I think it's a fine line sometimes with
businesses you know communities you know Facebook if it's somebody's personal
page and it's funny all the share but is so easy it just said you're already
young in the yard Ian's Facebook just hit share and then this guy gave maybe
you know uh-huh he has hundreds of friends he's acquired Facebook friends
you know high school friends all that college friends and they're like this is
hilarious I got this game high school did this and they share it and then they
share it it's like it's hilarious but where if it was a century 21 video yeah
yeah we're sure the other thing to point out too is that he also set has his
setting to global mmm-hmm which public which means that anybody who's not even
a friend with Gabe can see this very that's gorge if you want it if you want
it safe for a business owner or marketer what's what's one or two key takeaways
that they could they could take from from this video well I think a positive
is don't be afraid to try something new and funny I mean we're sitting here
critiquing this guy's video just because because that's
zoo yeah look I got a million views on Facebook like boom it worked yes I made
we're critiquing really small stuff like that the fonts a little too thin and
everything but it works so don't be a don't be afraid to be out of your
comfort level and and do something that's out there and a little different
and even on a small budget which I think this was probably done on a pretty small
budget you can still have something blow up and explode as long as its original
and engaging my takeaway from this is he wasn't I mean he really put himself out
here for all I know gave is just a dancing machine but I think to take a
chance to do something this way I think you nailed it I think he's far more
interested in probably getting known and then I don't want to say you didn't want
to sell the house but I mean my takeaway is if you've got like a brand or a
business or or even your own personal branding and and you can take chances
like this do it because absolutely real is now the world brand and not just the
the persona that we see all the time and stuff like that I mean this was about I
think about as real if you can get and then also be with a platform where
people are I mean and and use it to that to the way it's supposed to like like he
said or like he did on his personal page making it public and uploading it
natively far more engagement then I think he's had so far on YouTube cool
well that was a video breakdown join us next time for another video later thanks
guys
we wait
you