>> WELCOME TO NEW HAMPSHIRE'S BUSINESS.
I'M FRED KOCUR.
WHEN A BUSINESS WINS 20 INTERNATIONAL AWARDS, I WANT TO KNOW THE NAME OF THE BUSINESS AND WHAT IT DOES.
SO, TO SEE WHAT BUSINESS I'M TALKING ABOUT, TAKE A LOOK AT THIS 10 SECOND VIDEO.
>> PRACTICALLY RIGHT UNDER YOUR NOSE IN LONDONDERRY, NEW HAMPSHIRE IS ONE OF THE BEST LOCAL CRAFT MEATERIES, THE ULTIMATE CRAFT BEVERAGE YOU'VE LIKELY NEVER TRIED.
>> AND HERE ARE SOME OF THE MEADS.
HERE IS A CHEESE PLATTER WITH CHOCOLATE MEAD AND DESIRE, AS DESIRE WITH A NICE GLASS AND THEN THERE'S RED DRESS, INDULGE, AND THEN LITTLE APPLES AND THAT'S A CIDER.
AND THEN HERE IS A LARGE BREWING FERMENTATION VAT THERE IS-- NOW, HERE IS THE DEFINITION OF MEAD.
FOR THOSE OF YOU THAT DON'T KNOW AN ANCIENT DRINK FROM EUROPE, AFRICA AND ASIA, WITH HONEY AND WHEAT, SOMETIMES WITH FRUITS AND HOPS WITH ME IS BERNICE.
>> THANK YOU FOR HAVING ME ON.
>> YOU STARTED THIS BUSINESS IN 2010.
>> WITH MY HOUSE MICHAEL, CORRECT.
>> YOU LEFT A JOB IN HIGH-TECH TO DO THIS.
>> WE BOTH DID, CORRECT.
>> WHAT DID YOU SEE?
WHAT DID YOU SEE FOR A MARKET?
>> WE SAW A HUGE MARKET.
WHEN WE DID OUR RESEARCH, CANADA RESEARCH HAD PUT THE MEAD MARKET IN CANADA AT ABOUT $2 BILLION SO THAT WAS A VERY ENTICING MARKET TO THINK ABOUT.
>> NOW, YOU ARE, AND LET'S PUT THIS GRAPHIC UP, YOU ARE-- YOUR MISSION IS TO BRING ULTRA PREMIUM MEADS TO MARKET.
20 INTERNATIONAL AWARDS AND YOU SEND TO 35 STATES, CANADA AND AUSTRALIA.
>> CORRECT.
>> FOR NINE YEARS?
>> WE HAVE' BEEN IN BUSINESS NINE YEARS NOW.
>> THAT'S A PRETTY GOOD RECORD.
>> NOT TASTE-- I'D LIKE TO TASTE, BUT WE HAVEN'T GOT TIME, BUT WALK THROUGH SOME OF THE MEADS AND DESCRIBE WHAT WE HAVE?
>> SURE, AS WE GO INTO THE HOLIDAY SEASON, NO NEED TO ARGUE, CRANBERRY MEAD, TOPPED INTO A BEST SELLER.
GREAT NAME TO BRING TO YOUR TABLE IN TUMULTUOUS TIMES.
AND RED DRESS, A RED CURRENT MEADS AND WE'VE DOUBLED THE CURRENTS, I THINK IT'S THE BEST BATCH WE EVER MADE, IT WON A GOLD-- A BEST OF SHOW.
>> BEST OF SHOW.
>> WE'VE WON TWO BEST OF SHOWS AND TWO GOLD MEDALS IN THE SIX COUPLE OF MONTHS.
>> AND THIS IS A DIFFERENT TYPE OF MEAD.
>> THE NATIONAL HONEY BOARD PUT ON THE FIRST EVER MEAD COMPETITION.
>> AND THEN YOU HAVE SOME CANS BECAUSE, THERE'S SOME CIDER IN THESE CANS.
DESCRIBE.
>> SURE, THIS IS 13/5, 13 1/2% BARREL AGED CIDER, A NEW ENGLAND STYLE CIDER AND WE AGE THEM IN RYE WHISKEY FOOTER, AND THINK OF A FOODER, WITH GIANT BARREL.
ONE OF THE PICTURES YOU SHOWED AND LITTLE APPLES 6 1/2%.
>> SO MEAD IS BASICALLY HONEY WINE?
>> IT'S WINE MADE FROM HONEY, FERMENTED.
>> ALCOHOL CONTENT FROM WHAT TO WHAT.
>> OUR RANGE FROM 6 1/2%, WHICH IS LIGHT LIGHT FOR WHAT WE USUALLY MAKE AND MOST ARE 14% AND CAN GO ALL THE WAY UP TO 23% IF THEY'RE BARREL AGED.
>> WHAT'S A FERMENTTATION PROCESS?
>> IT'S A LITTLE SIMPLER PROCESS THAN MAKING BEER OR WINE BECAUSE YOU'RE NOT DEALING WITH THE WATER, AND THE AVERAGE IS THREE TO FIVE MONTHS.
>> THREE TO FIVE MONTHS.
SO YOU'VE GOT TO PRODUCE AHEAD OF TIME TO MEET THIS MARKET THAT YOU HAVE GROWN.
>> YES.
MOL-- MULLED IMMEDIATE IS POPULAR DURING THE HOLIDAYS.
>> AND NATIONALLY AND INTERNATIONALLY ACROSS THE WORLD?
>> WE'VE HAD OVER A 400% GROWTH OF MEADERIES IN THE UNITED STATES.
WHEN WE FIRST STARTED 75 WORLDWIDE.
>> AND BRIEFLY, THERE'S A HISTORY TO MEAD THAT GOES BACK HOW FAR?
>> OH, WE CALL MEAD THE ANCESTOR OF FERMENTED BEVERAGE.
PRE DATES BEER AND WINE BY THOUSANDS OF YEARS.
>> ESPECIALLY IN EUROPE AND AFRICA.
>> CORRECT.
THE OLDEST DOCUMENTED PROOF I HAVE PERSONALLY BEEN ABLE TO FIND IS A CAVE PAINTING IN VALENCIA, SPAIN THAT DATES BACK TO 1860 BC.
>>.
>> I'VE DONE MY HOMEWORK THE LAST FEW DAYS, I HEM PEOPLE COM