- Huh, that's exactly the same postcard
that mom sent me six months ago when she went to Uluru, hmm.
Look, don't get me wrong, I love receiving postcards.
In today's fast-paced digital world,
knowing that someone took the time to hand write me a note
to say they're thinking of me, that's really nice.
But imagine if it was personalized even further,
like using their photographs
rather than some generic stock image.
Sounds difficult?
Trust me, it isn't.
You can even do it on your phone.
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Hi, I'm Yaz, a brand designer here at Canva.
In this video, I'm going to show you how easy, fast
and cost-effective it is to make
and send personalized postcards to friends and family.
But if you're running a business
I'm also going to show you how you could use postcards
as part of a marketing plan.
Yes, postcards aren't just for creating holiday FOMO.
There are so many uses for them
when you think about promoting products, services
or special offers, as direct mail or as giveaways,
postcards can grab potential customer's attention
and generate interest in your business.
In fact, a colleague recently shared
that his daughter's school sent postcards
to reward achievements or participation.
I love that idea.
Receiving a congratulations through the mail
so the whole family knows,
it's the perfect thing to stick on the fridge.
Okay first, I promise to show you how easy it is
to create a postcard on your phone.
In the Canva app, just search for postcards, scroll down
and you'll see a whole range
of options ready to be customized.
Real estate, fashion, even thank you cards.
Anything you wanna see more of,
just tap those three dots and hit preview.
Hit customize, and you can start dropping your images in
by selecting an image and then tapping replace.
Choose your photo and repeat until they're all filled.
Isn't that easy?
Select crop here.
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Hmm, that looks better.
Use image adjustments here.
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I'm going to change this text,
so it's about what's in the pictures.
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I will add a little bit more about the area
and why I loved it so much.
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That's the beauty of creating your own postcard.
You can make it uniquely yours, which in turn
will increase the emotional impact
on the person receiving it.
I'll change the font like this.
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I might search for a graphic to add a little more interest.
(upbeat music)
These are perfect.
Okay, the front is done.
Let's turn it over by swiping across.
Nice pick, but I don't need it.
That's where I'll hand write my message.
Hmm, actually, I'll replace the image with one of my own
and then make it black and white like this
and drop the transparency way back so it's barely there.
Then I can write over it, nice.
Change the background color like this.
This feels ready to share.
Download it by tapping this button and choose to print.
I love the preview.
It really shows you what to expect.
Select your size, paper type, and how many.
I only need 10 but look how much cheaper it gets per card
the higher the quantity.
Way cheaper than buying in store.
Hit continue.
And they'll be on their way
to you in just over a week with free delivery.
Ready to be written on and sent out.
Oh, and you'll be planting a tree.
Everyone knows about our one print,
one tree deal now, don't they?
It's printing you can feel good about.
Scan this QR code if you wanna know more.
It's all pretty amazing.
You know what else is amazing?
All the amazing videos we have waiting for you
on our playlist.
On tips from the team,
you're actually taught by people who work at Canva
so you get to see insider tips and tricks.
So if you're enjoying this video,
go ahead and subscribe and save the playlist
so you're alerted every time you drop a new one
which is like every few days.
It really is the best way to level up
your Canva design skills.
Okay, so this next one is going to be for a business
and I'm going to use the laptop.
Let's say we're doing a special offer mail drop.
Hmm. Yeah, good question.
It's an organized mass mailing effort
in which numerous postcards are sent
to a specific group of recipients all at once.
This approach allows you to categorize your audience
and tailor the postcards' content
to address their unique needs
and interests rather than providing generic information.
This segmentation strategy is akin
to how email marketing campaigns are often divided
to target different audience segments more effectively.
So you might have one design with an offer
for new customers, encouraging them to repeat purchase.
You might have one
for people in a distinct geographical area
where you're trying to grow your business.
Maybe there's a special discount
for longtime loyal customers to show your appreciation.
I've chosen this template to get me started.
It's just so much quicker with a template.
I'll make it for a dog walking service.
I'll change the text.
I'm going to get these printed and then drop them
in a suburb near me that has a lot of dogs.
Add my logo,
find a picture of a really super cute dog, or upload one.
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Hi Spaghetti.
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And I'll change the color
of the gradients so they match the photo better.
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Okay, the reverse side.
I'll add some extra info here.
I love this bit about the services
but I might find some more appropriate symbols.
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If you are sending them out via the mail,
this is where you'd stick in a dress sticker.
But because I'm hand delivering these
I might use this space for a special offer
like your first walk free.
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I love it.
Hmm, that's the first thing that popped into my head
but I think it might actually work.
There are loads of dogs where I live and I love dogs.
I might have just discovered a little side hustle
for myself.
You know, now that I've spent all this time
designing a postcard,
it might be worth sending this out digitally as well.
In Canva, it's easy to create a view-only link
to send via Messenger services or email.
Hit this button and here's the link.
This is what they'll see when they click on it.
The great thing is you can look at the insights
and see how it's landing with the people you've sent it to.
If you are a Pro or Canva for Teams customer
you can create unique links for different markets.
Remember what we were talking about segmentation before?
Pretty handy, isn't it?
And before I finish, this resize button allows you to,
well resize your design
for another doc type like social media.
Let's create a Facebook post.
With some quick adjustments,
I now have a social media campaign ready to go.
My dog walking business is going to take over the world
or my suburb at least.
Well, that's postcard design cut two ways.
Any questions or feedback, we'd love to hear it.
Put it in the comments below and we'll get back to you.
I can't wait to see what you come up with.
(upbeat music)
Oh, hello there.
It seems you're still with us.
Looking for more design inspo?
Explore our curated playlists featuring an array
of tutorials led by design experts tailored
to elevate your creative journey.
Here's one of our recent topics that might go well
with what you just watched.
Until next time.