Need a little creative reboot?
This week I’m counting down my top 10 picks for brands to follow for mad content inspiration!
Hey guys, it’s Alex!
I am glad you’re here.
Because in this video, I’m sharing my top 10 FAVORITE brands you need to follow to supercharge
your creative flow.
Because, as a content creator, sometimes the BEST, and I mean the best, inspiration comes
from stepping outside your niche and that little bubble of an echo chamber that is your
Instagram and Facebook feeds.
In fact, it’s exactly what your brain needs to spark new ideas and spot unconventional
growth opportunities.
I’m constantly picking up interesting magazines, or attending new events or subscribing to
online newsletters outside of the typical “marketing” and “copywriting” worlds
because – and write this down – LATERAL learning is LEGIT.
So, keep that in mind as you’re browsing the magazine shop or looking for meetups in
your local area...
But, in this video, I’m sharing 10 online brands that have content so good it will become
instant fuel for your copywriting mind and business growth.
And, of course, be sure to subscribe to my channel below because once you get your creative
juices flowing, you’ll need to know how to turn that inspiration into income.
Which is exactly what I’m here for.
Every single week, I release a new tutorial on how to start and scale your freelance copywriting
business.
So, once you hit subscribe, be sure to hit that little bell icon so you don’t miss
any more videos from me.
Alright guys, let’s dive in.
Here are my top 10 picks for brands you should follow for mad content inspiration.
Starting off the list at #10 is.. #10.
TheSkimm
This site has been a favorite among content creators since their daily newsletter started
back in 2012.
The Skimm is a digest of news stories intended to be simple and easy to read.
And their tagline also deserves a nod…
“From AM to PM, the info you need, where you are.
The daily Skimm prepares you for your day in minutes.”
Every morning, Monday to Friday, they send out a newsletter that includes a quote of
the day, a featured story, a quick summary of some selected news articles, and a few
recommended casual readings to lighten up the mood.
Their content is snappy, witty, and “matter of fact” and their newsletter design is
a great example of email marketing that uses very little visual content yet still garners
impressive subscription and click through rates.
Okay so, moving right along to #9...
#9.
Brain Pickings
Brain Pickings started in 2006 as a weekly email by writer and avid reader Maria Popova,
which she would personally curate and send to just seven friends.
Today, she has over one million subscribers worldwide!
How cool is that?
The Brain Pickings newsletter is your dose of culture and design, aptly called “An
inventory of the meaningful life”.
Every Sunday, Maria sends a rundown of the week's most inspiring and interesting articles
on art , science, philosophy, creativity, literature, and ideas around truth, beauty,
and meaning.
Heads up though — it’s a really long newsletter, like really….
Realllyyyyyyy….
Long.
So while it might be the most comprehensive email you’ll receive each week, this digest
guarantees top notch content and sparks plenty of conversion staters and copy ideas!
Okay now onto #8 on my top 10 list...
#8.
The Greatist
The Greatist is an awesome blog of health and wellbeing wisdom for millennials and Gen
Zers.
The Greatist aims to inspire you to live at your happiest and healthiest, without being
miserable in the process.
Because having fun, without the guilt, is the Greatist!
Their newsletter sends a concise and visual round-up of five new and interesting stories
from their site every single week ranging from workouts and recipes to inspiring practices
and lifestyle tips.
So if you’re a writer looking to inspire those aged 18-35 years, I highly recommend
you check out this simple and beautiful brand.
Ok, lucky #7 goes too...
#7.
Austin Kleon
Austin Kleon is the New York Times Bestselling Author of Newspaper Blackout, Steal Like an
Artist, and Show Your Work.
Every week, the self-proclaimed “writer who draws” curates a list of 10 things he
believes are worth sharing, from new art, to great writing, to other worthy musings
to check out.
What makes Austen’s newsletter so great is that you feel like you’re receiving an
email from a friend who just wants to share cool stuff that he found online.
We all have that one friend...
You’re not only getting cool content on creativity and life in general but his genuine,
casual tone is a great example of using personality and authenticity in email copywriting.
Which leads me to #6 on the list...
#6.
Jay Clouse
Here is another entrepreneur known for his authentic and conversational copywriting.
Founder of the Unreal Collective, Jay Clouse helps creatives thrive as business owners.
On his blog, Jay reflects on his latest learnings from building his own business.
His down-to-earth tone creates a powerful connection with his subscribers, creating
an environment of trust and engagement as he shares his experiences and unapologetically
reveals his feelings, wins and mistakes.
Alright, we’re halfway through the list and #5 is...
#5.
Next Draft
Next Draft is dead simple and that’s part of the reason why I love it so much.
Curated and written by writer and news addict, Dave Pell, Next Draft shares the day’s most
fascinating news.
Every day, Dave visits over 70 news sites and picks out the ten most fascinating stories
of the day, which then he curates and summarizes in a very witty and entertaining way.
He’s not only fun to read, but he’s able to deliver information in a fast, clear, and
digestible way, which takes some badass copywriting skills.
After all, he calls himself the “Managing Editor of the Internet”.
So, on behalf of the entire internet, thanks Dave.
Now, for #4 on the list...
#4.
Really Good Emails
Sooo.
Do I even need to tell you why you should subscribe to Really Good Emails.
God, I just love a benefit-driven brand name.
Really Good Emails is a curated collection of the best looking promotional email campaigns
and newsletters around.
They showcase the most optimized, innovative, and functional emails from both a coding and
a design perspective…
But, their website copy deserves a nod too.
Go to their website and subscribe to their newsletter to have a good chuckle at their
pop-up Call To Action
Their newsletter features great email templates, copywriting samples, and design tweaks to
make your customers actually look forward to seeing you in their inbox.
Alright, we’re getting close to the number 1 spot on my top ten list of brands to follow
in 2020!
The third spot goes to...
#3.
This Is True
Now while this really old-school looking blog should maybe take a page out of the “Really
Good Emails” design playbook, “This Is True” has some of the best, and most thought-provoking,
entertainment on the Internet.
Founded by Randy Cassingham, the newsletter gives you a thoroughly researched, well-written,
and captivating report about everything from dog breeds to strange crimes to weather and
unicorns!
Obviously.
Never underestimate the value of random facts, no matter how bizarre!
After all, you never know when you’ll need to drop some interesting tidbits of trivia
into your copy to make your story more compelling and humorous.
Even Steve Wozniak, co-founder of Apple, has claimed that he has never received a single
“This Is True” email without laughing out loud.
Now, the #2 spot goes to a sinfully simple newsletter that provides mad content inspiration.
#2.
Think Clearly
Initially a consulting practice with clients like Google and Bloomberg, today, Think Clearly
is a public newsletter that delivers creative wisdom on learning, leadership and personal
growth.
But here’s what makes it really, really special — It is all handwritten!
That’s right.
Think Clearly is where a love letter meets email marketing!
So you can sign up for uplifting notes and reflections to help you tap into your analytical
AND creative mind.
Alright, drumroll please, we are finally at #1 on my list of top ten brands to follow
for mad content inspiration.
The top spot goes to…
#1.
Vox
If you want to understand complex topics in just a few minutes... look no further than
Vox, the media brand behind one of my favorite shows to binge watch on NetFlix, Explained.
Honestly, that show has answered so many questions for me.
Vox also has a killer online platform that I highly recommend you check out if you have
no interest in watching the news.
They do a great job at making topics like politics and policy easier to understand...
And will get you up to speed on the best stories of the day.
Their tagline?
Understand the news.
It’s as simple as that.
And, every single copywriter needs to know what is going on in the lives of their audience.
So Vox is a great source to conceptualize a relatable story angle or add some relevancy
into your copy.
And if you want to learn some more great storytelling techniques that you can use in your copy,
check out my video on 4 Storytelling Formulas To Create Content That Sells.
You can watch that video right here.
And guys, that wraps up my top 10 list for this week!
Thank you so much for watching!
Be sure to subscribe, until next week, I’m Alex. Ciao for now!