We did it 20,000 Subscribers
Wow!
We have succeeded But its also thanks to you
-The viewer at home!
What is this 1950s?
You-Viewer Nobody talks like that anymore!
Its not just you, Rinaldo has been on the X27 marketing team on the Alex Berman side
for the last couple of years now and he's done all the YouTube SEO
Big thanks to him Div is also a marketing manager over here
who's crushed it and of course Robert and the X27 team for
continuing to support the YouTube channel as we grow.
Going to hit a 100,000 at some point.
I am pumped.
I am pumped for that!
So, this video The 20,000 subscriber special- a Q&A
I sent out a tweet and an Instagram post and you guys were nice enough to respond with
questions.
I am gonna answer them right now.
Lets jump into it.
Question one is B2C tips please!
Directly targeting customers rather than businesses.
There are so many other Business-to-Consumer experts...
One person does not have to be your one expert, you know am a B2B guy.
But recently I have launched a Fashion brand that I've talked in my past videos
which is full B2C and SimpleApps is, they're apps for businesses
but they're at a much lower price point and the way that I've approached those businesses
is trying to take what I've learned in cold email and take it directly to consumers which
means -Targeting places where the consumers are
Its that same leadpool idea So for instance for wohello, instead of emailing
customers directly and trying to sell shirts one-to-one, we're emailing influencers, getting
them signed on, and knowing that an influencer posting about a shirt, even if we are giving
to them for free or paying them like an ad, will increase the amount of sales.
And for SimpleApps, which is the app company that we have, those leads are coming from
directories, the exact same way we generated leads for agency clients, we still generate
leads for them Searching on google for what the customer
might be searching on and then finding facebook posts, forum posts, quora answers, reddit,
a lot of times reddit wherever they are, and leaving them helpful
comments.
That worked really well for Inspirebeats back in the day as well.
Going on quora and finding things like-Who are the top lead-generations companies?
Oh that first question is from Zadigvision on twitter.
Questions two is from PitchboxApp "In one of the videos you said that you spend
around 6 min on creating a personalized message.
Do you have some sort of a method?
It usually takes us way longer: you need to google a person, check their social
media, read their last post etc" My answer to that is check-out the video we
did on first-lines and if you're running into this issue, we've had a few consulting clients
running into this as well where they're spending way too much time personalizing.
The trick is to not spend so much time.
Find one little thing that you can comment on.
"Hey, Congrats on raising the funding round" "Hey, love that last post you did on Artificial
Intelligence" Its so quick- "Saw that you went to Cornell,
Go Bears!"
I am assuming that the Bears are the mascot for Cornell, idk
But you see how quick those are?
It doesn't have to be the most personalized thing in the world
and It dooesn't have to be that long.
In fact, what I've found is that the longer your first line is, the lower the conversion
rate, there's a sweet-spot it's about one sentence.
You don't wanna creep them out with your research.
But you also want to just prove that its personalized and then jump into the actual pitch of the
email itself.
The next question is from Christine Lulewicz.
Fellow member of the tribe.
MyMelodyofTheH1 on twitter.
"If a curse was put on you, would you rather cause earthquakes with your laughing, or put
people to sleep with your singing?"
What is this a **** joke channel?
Why do you waste my time with this kind of question?
I'd say probably put people to sleep with my singing.
I'd be Jigglypuff anyday.
Jigggglyyypufff Jiggglyyy
This is why i don't answer joke questions.
Jon Persson has five questions.
Jon Persson says-What microphone do you use for podcasting/videos?
-I use the old Blue Snowball.
If you remember I compared this to the Fifine a while ago and the Snowball did come out
on top.
So I still use this.
Its very high quality.
I use this for podcasting.
For YouTube I use this $20 lav mic that i got on amazon and then I use this software
called Reporter which is free.
Idk if you can see it, right here-Reporter.
Thats an app that makes the recording through the microphone sound better and more professional.
Thats how I can get so much mileage out of the cheap mic that I am wearing.
Jon Persson-question no. 2
"Do the YouTube videos you make about things
completely unrelated to B2B sales generate a lot of (or any) leads for you,
or do you solely do them because they’re fun to make?
What *is* your YouTube strategy?"
Now my co-founder Robert would love to know the same thing!
I am taking a very long term view and I follow a lot of what GaryVee talks about in his instagram
videos.
He says-It's best when you're younger to just document what's going on & everything will
fall into place.
And it's happened already in the past!
The comedy videos where I am bombing in front of Joe Rogen led directly to us having a show
at the Comedy Store.
The Chinese paintings led directly to the launch of Wohello.
And all the way far, far-far back to one of the first videos, or maybe the first series
I did, the make-money week.
Where I am trying to make a $100 All of those videos led back to this.
So thats my YouTube strategy.
-Its documentations.
Recording whats going on.
Because it only makes sense going backwards, what works and what doesn't.
I had no idea that the Make Money Week challenge would lead to me becoming an Entrepreneur
and this whole business thing started.
I had no idea that me posting random songs on the YouTube channel would lead to ne making
more music.
But its great to have that.
Its great to know that I was working on that stuff back then.
and thats my YouTube strategy.
The long term strategy is that its all going to compound and just like its very trippy
and very cool for somebody who's into me as an entrepreneur to go back and watch the first Make Money
Week.
I think its going to be very amazing for somebody or even myself from a selfish point of view,
to go back and see what songs was I making a few years ago.
What was I doing when i first got into the Entertainment business?
What was I doing when i first launched the Fashion brand?
-All of that is extremely interesting even if it doesn't generate leads in the short
term. and as the story compounds because life is
long.
You know I might live another 40-50 years hopefully and knock on this laminate table
here.
All of those videos will make sense in the context of a career and of a life.
and thats the YouTube strategy that I run.
Jon Persson-What’s your haircare routine?
-You guys are so weird!
I, right now I have no haircare routine, I am trying to let my hair grow out because
I wanna have some kind of long-haired style.
Trying to do like a David Guetta crazy hair or even like a John Legere insane person look
and I am almost there.
I got stopped the other day by hotel security in Las Vegas cause I think they thought I
was a homeless person so I'm almost there.
I am gonna get my hair cut soon.
But thats my haircut routine.
I like to get my hair cut once every three months.
I usually go to Supercuts but I am trying to get into fashion so I might get more expensive
haircuts in the future.
Thanks for the question!
Jon Persson-questions no.
4 "What are your thoughts on doing outreach
as a “one-person business” vs as an agency?
Does it matter?
I run a design business under my own name (sometimes I outsource things).
Am looking to graduate from doing $7k+ projects to $15k+, not sure if it’s worth rebranding
as an agency" So, I've sold as a freelancer and as an agency.
Agency partners pay a lot more than freelancer projects.
So if you want to make more money, atleast in my experience rebranding as an agency works
better.
X27 went to a phase where it was just me and Robert and we were just branded as Alex Berman
consulting.
That lasted maybe 6 months.
When we really first started, we were doing cold email outreach before Inspirebeats, before
any of that stuff.
And our max deal size was maybe 2k a month.
Switching to X27, having the branding, having the website, everything built out.
We were instantly able to jump from $2000 a month of that initial gig and upto 5K a
month and it increases.
But just like everything, you gotta test it.
You know, its interesting getting my feedback for sure, cause I've done it before but who's
to say that you're gonna get the same results?
You just gotta try it and see.
Build a landing page, it takes a day or two to make a landing page as you can see from our
wohello videos.
I know i built the original X27 site in 4 hours.
I build the original Lorelia films site in a couple hours.
Try it, build an agency site, send 40 cold emails and see if the response is higher.
Not even worth going back and forth about it.
Alright Jon.
Last question from jonlpersson on twitter.
"What do you enjoy most about the client work you do at X27?
And what do you enjoy the least?"
Well thats an easy question.
I don't do any client work at X27.
My X27 schedule is a weekly board meeting with Robert to check on the status of the
business where we run through all the numbers, its a coach's dashboard that we built where
we go through all the revenue and I ask him any questions about clients that are hurting.
I talk to Tierra who is our marketing manager about how our clients are doing.
I look at all our cold emails to make sure our quality is high and we're following a
process.
But we have a very detailed process that our team follows so I don't talk to clients usually. Almost never.
And then my other responsibilities are talking to Rinaldo and Div, our two marketing managers
to manage the marketing team.
So booking me on podcasts, getting guests for our podcasts, doing these YouTube videos-
stuff like that.
Some involve very little in the day-to-day of X27 client work.
I am working almost exclusively on the processes and on the business instead of in the business.
Lets go over to instagram.
Scoobydy bubydy babadybabadybababdybabady baaa heyyyy
thats a great song.
I know there were more Instagram questions than this but I only see a few here.
I don't know where they are.
If i find them, I will do a second Q&A video and I will answer all the Instagram questions
but I have a few here.
Ashley asks "Hey man, how can I make sure my emails don't get in the promotions folder?"
-Customize your email, make it look like you're writing one-to-one.
Don't end up in the promo folder cause you're not a promotion.
You're an email.
There were more on Instagram.
Couldn't find them.
Don't know where they went, they're not here.
Next time, if I can find these, I'll answer them.
Otherwise, sorry.
Sorry if I didn't answer your..
If you still have questions for me, go to Instagram @alexberman1, send me a message.
I will answer your question in detail-either here on the youtube channel or in the message
box itself.
Thanks for watching the video.
If you want the proposal that we use to sell video production services at a $100k plus,
that is over at Experiment27.com/proposal.
You can have that for free.
If you want the contract that we use to sign business at Experiment27, that is at Experiment27.com/contract
If you run a digital agency and you want more enterprise clients, you want to meet with
billion dollar brands, that is over at Experiment27.com And if you want to support this YouTube channel,
love if you'd share this video and just pass it over to one of your friends.
That'd really help the channel.
Any shares, any likes, any comments that you'll give will very much help the channel.
Feels like I am begging.
I have become what I have always wanted to be my entire life, which is, a homeless person.
I am Alex Berman, I will talk to you later, Thanks.