- YouTube is a powerful platform for being discovered
and connecting with potential book readers.
Hey, we connected here, didn't we?
But as an author, and maybe even an introvert,
you might be thinking there's no freaking way
you're getting in front of a camera and shooting a video.
The reason you write, you may be thinking,
is to stay behind the screen, not get in front of it.
Well stick around, this video is for you.
(upbeat rock music)
Hey there, I'm Julie the book Broad,
founder of Book Launchers and award winning author
and a massive introvert, true story.
I totally understand the fear
of getting in front of that camera,
something about that lens staring at you
can really make you clam up, say stupid things
and maybe even make you sweat in weird places.
- I sometimes sweat out of my eyeball.
- Better than butt sweat.
But there are five reasons I think you should get over it
and start creating video content on a regular basis
and build up your own YouTube channel.
Reason number one, video is not going away.
In fact, it's the opposite, Instagram TV, Facebook Live,
YouTube Live, what you're seeing everywhere
is video expanding, not shrinking.
So get comfy in front of that camera
because folks, people are finding their next mentor,
their next doctor, their next chiropractor,
financial coach, their next self-publishing book company,
I'm such a good winker, aren't I?
Through YouTube searches.
Number two, YouTube is a gigantic search engine
where you are not getting found right now.
I personally have solved
some of my biggest business challenges via YouTube
and I even learned a cool trick
of how to peel a mango from YouTube.
I've purchased dozens of books, hired coaches,
hired mentors all as a result of YouTube videos.
So people are searching for the problem
you can solve in YouTube.
You need to be there.
And by the way, who owns YouTube?
Google!
So you've got an already gigantic search engine
being owned by an even bigger search engine,
you got to get on there.
If you want to rank for your keywords on Google really fast,
blog posts take forever now.
Shooting a video or two on that subject
and posting it on YouTube can get you
to the top of the search engine really fast.
Check this out.
(quirky music)
Number three, YouTube supports you
creating multiple streams of income.
If you're running a business,
the best businesses are making money in many, many ways.
Your videos can help you do that
so you're selling books, yay!
That's one way to make money.
Promote your book in your videos for sure.
Then, when you get a 1,000 subscribers,
you can enable monetization
so every person watching your video
will make you a little money,
but that's really little seriously.
Ads running on my videos generate
roughly $1,000 a year at the most.
I read a book called YouTube Secrets
and you need at least half a million video views
to make 1,000 a month
but it's still another source of income.
You can promote other people's stuff with affiliate links
and that can also get pretty lucrative
if you have a message to market match.
Finally, you can also get sponsorships
and connect with potential clients for your greater business
or your podcast or your blog.
YouTube is totally cool with you doing all of those things.
Number four, media prep.
Believe me, media interviews are the craziest thing
you'll experience if it's a live TV interview.
There are cameras and bright lights and the cameras move
and the worst part is the interviewer
doesn't even look at you while you talk,
in most situations, they're planning their next question.
- So, Julie Broad, tell me about your first book.
- Well I wrote it because I was trying...
I wanted to help other people...
Shooting a bunch of YouTube videos isn't the same thing
but it will get you comfortable in front of a camera
and get you used to saying your material.
That will make you a lot better in your TV interview.
Number five, YouTube is where people are actively,
that's a really important word,
they're actively seeking to solve problems.
When I'm on Facebook or Instagram,
I'm probably mindlessly scrolling
for something that catches my attention
or I'm posting for business or personal purposes.
When I go to YouTube, I'm usually searching
for a solution to a problem
or looking up Bob The Train episodes for my son.
Unlike social media where you practically
have to pay to be shown,
YouTube is going to show your content
if you do a few things right to show the YouTube algorithm
that people like your content.
Here is a hint as to what YouTube looks for,
if you post a comment below this video
on the day this video is released,
you'll be entered to win a prize, yay!
And hit that thumbs up button
and make sure you've subscribed to the channel,
and then head over and watch another fantastic video,
might be over here or over here,
those are things YouTube loves to see and it makes my day.
So the discoverability is really high
if you do some of those things right
and get engagement from your audience.
So please go ahead, comment below
and if you have started a YouTube channel
for your author business, post that below
and let's all be YouTube friends.
On the next video, I'm going to share tips
for building that channel as an author.
See you on the next one.
(upbeat rock music)
(record scratching)
Bonus tip, if you are an introvert like me,
video helps folks recognize you in real life.
And being recognizable means life as an introvert is easier.
You don't have to work so hard to meet people,
people will come to you
because they feel like they know you already.
It makes conferences and events and networking
so much easier for you, you're welcome.
(upbeat rock music)