Leads, prospects, or potential customers, whatever you decide to call them is fine,
so long as you have enough of them coming in to keep your business strong and growing.
And because every great customer once started as a lead, leads are an important element
in keeping your funnel full and your businesses future safe and secure.
Not to mention more leads almost always equates to more revenue.
Which is why today, we’re talking all about how to get more leads with 3 lead gen tips,
and the single most important tool in lead gen today.
Hello and welcome, my name is Adam Erhart and you are watching the Modern Marketing
Show.
Where we take different marketing tactics, tools, tips and strategies and break them
down into bite sized actionable clips that you can use to immediately take your business
to the next level.
Leads are the lifeblood of business, because if nobody’s reaching out to you or interested
in doing business with your company you don’t really have a business at all.
Which is why I’m still shocked when I hear about entrepreneurs and companies who don’t
place a focus, much less a maniacal single-minded devotion and determination to acquiring new
leads for their businesses.
After all, no new leads coming in means no new customers, no new revenue, no new cash
flow, and no new business at all.
So, now that we’ve covered just how important new leads are to your business lets dive into
3 tips and 1 bonus lead gen tool so you can make lead gen a key component of your business
moving forward.
Like all things in marketing, your success is largely based off the underlying strategy
and systems you use, not just flashy new tactics and tools.
This is why the very first step in lead gen should always be determining the foundational
and core underlying strategy behind your plan.
In designing your strategy you would want to ask yourself questions like, Who is my
ideal target market?
What do my best customers have in common?
What is their biggest challenge?
And how could I help solve that for them?
Always keep in mind that not all leads are created equal, and by being clear about your
market and intentions from the get go you’ll save you a lot of time, money, and the headaches
that come from generating a pile of bad leads or no leads at all.
Sporadic, or random leads coming in aren’t a whole lot better than generating no leads
at all.
Because without consistency it’s hard to plan and harder to scale.
And scaling is a beautiful thing.
This is why focusing on identifying a steady and consistent lead gen source is crucial.
Yes there is some research, testing, and of course strategy involved, but the rewards
are well worth the effort as once you uncover the perfect combination for your business
you can continue to invest in it, confident in knowing that your output will always exceed
your input.
In other words, it takes time, but the ROI goes to those who try.
This last tip is where so many otherwise well intentioned lead gen strategies go terribly,
terribly wrong.
You see, the best way to think about lead gen is as a value exchange.
Just because no money has changed hands yet, is no excuse to devalue your prospects time,
and increasingly more valuable in today’s economy, their attention.
And yet this is exactly what happens when a prospect is asked to sign up for a newsletter,
fill out a contact form, or in some other way put a level of trust and commitment in
a company they may have had very little interaction with yet.
And the results of these tactics tend to speak for themselves, few, if any leads, and certainly
nothing to write home about.
So what’s the alternative?
To offer value of course, and give something away of equal or greater perceived value than
your trusty prospects contact details.
Which leads us nicely into my next point and the bonus lead gen tool every business needs
to succeed.
If you’re involved in the internet marketing community then I’m sure you’ve heard the
term lead magnet before.
But for those outside of internet marketing, a lead magnet is one of the most valuable
and underutilized tools available today and is essentially just something of value you
can use in order to entice your prospect to give up their contact details.
Your lead magnet could be a guide, a cheat sheet, a blueprint, a template, a video series,
or even a webinar or free call.
The best one for you will largely depend on your business, market, and offer but regardless
of what method you choose to deploy, the take away point is this.
Your business NEEDS a lead magnet, and it’s worth spending a good amount of time, money,
and energy in developing one as it will serve you for weeks, months, and maybe even years
to come.
So thanks so much for watching.
If you enjoyed this episode be sure to subscribe to the channel, give it a thumbs up, and if
you have any questions, comments or suggestions for a future video, be sure to leave them
in the comments section below.
If you’d like more content like this, then be sure to download your free copy of “The
One Page Marketing Plan” by visiting adamerhart.com/plan which will not only give you a great free
resource but will also give you insider access to my best tips, tricks, and strategies that
I don’t share anywhere else.
Take care for now, and I’ll catch you next time on The Modern Marketing Show.