I'm Patricia Harris and I'm the course director of the MA in Corporate Communications at Kingston Business School.
Kingston’s MA in Corporate Communications is a very specialist course that's aimed at people
who know they want to work in the world of corporate communications, investor relations or public relations.
You don't have to have prior experience in theses subjects to get a place on the course.
You do have to have a bachelors degree, but it can be any subject,
but in order to get a place on the course you do need to demonstrate that you've got very strong communication skills
and that you really do have a desire to work in the field of corporate communications.
My name is Giovanni Fazzini and I am doing a Masters in Corporate Communications at Kingston Business School.
I chose to study at Kingston Business School because of the good rating that the university has within all business schools in the UK
and also because of its location.
On the MA in Corporate Communications, students take a range of modules.
One of the first ones I would like to talk about is the internal and cross cultural management communications environment.
This is a bedrock module which underpins the main elements of the course
as students learn about the environment within organisations within which corporate communications and internal communications take place.
Also on this module, students learn about the importance of tailoring communications and adapting them to different cultures.
Because of course many organisations that operate not just in one country but a wide range of countries around the world
so their communications do need to be adapted for different cultures and communication styles.
In addition to the internal and cross cultural management communications environment,
students take a dedicated module in public relations because obviously this is a very important part of corporate communications
and a very important employment destination for many of the graduates
so this module focuses completely on the public relations function; writing press releases,
organizing and managing public relations.
Students take a module in corporate social responsibility because increasingly
an organisations corporate communications are orientated around CSR activities and campaigns.
This is becoming an increasingly area of activity for corporate communications specialists
Students study marketing communications and they also study market research and data analysis because
regardless of what fields of communications you're in,
you need to know how to collect research data and interpret, analyse it effectively.
In my course, I enjoy the most, the practical examples that we are doing in class so we are not just doing theory without any implication.
but we link it with the real world out here which I found real good.
I really like in Kingston, the fact that we are a very international group.
We have people from all over the world on our course and this makes it very interesting for me as I'm exposed to many different cultures
and I have learnt many things about other people, from other parts of the world.
I think a student should come here to do their masters degree because of the location of Kingston Business School and because of the facilities here.
the Business School building is brand new and its very modern
computers room and all of the facilities a students need are there
and because of the very good atmosphere with a lot of international students which makes your stay very interesting as well for your life.
Graduates of the MA corporate communications have gone on to work for quite a wide range of different sectors.
There are graduates working in financial services,
in a number of European countries,
in healthcare in Scandinavia
and working for specialist corporate communications, internal communications and public relations, agencies and consultancies both here in the UK and overseas.
After my Masters here at Kingston Business School, I hope to get a job of course in the market.
I'm not really planning on staying here but I think that Kingston Business School is such a good name that
this Master will enable me to get a good job not only in England but in other parts of the world
Kingston’s MA in Corporate Communications is quite a special course.
There are actually very few corporate communications Masters degrees in the United Kingdom.
So it's one of the small and select group.
What makes our Corporate Communications Masters special is the range of modules that are taught.
The Corporate Communications is studied in the context of other areas of business and marketing.
Students do study other areas of marketing communications and also market research and corporate social responsibility
so they are able to look at corporate communications in the context of broader business and management issues.