- With a hyper- engaged community of shoppers, trendsetters
and word-of-mouth advocates,
video marketing is the perfect way to reach new customers
and grow your business online.
It's the most compelling way to engage customers.
particularly those using mobile devices.
In fact, mobile video consumption rises by 100% every year,
and 63% of traffic is going straight to video.
- Woo. That is significant.
So let's talk about the five reasons why you
should use video marketing for your business.
Starting with the obvious; Nealey teed this up nicely,
demand is increasing.
There's actually a scientific explanation
for why video is so much more effective
than other traditional forms of advertising.
Fun fact: 65% of the world's population
are classified as visual learners.
Nealey, are you a visual learner?
- I'm an everything learner, but yes, visual learner.
- Oh, okay.
Well I'm a visual learner and 90% of all information
processed by our brains is considered visual.
And there's a higher tendency to skip parts of audio
and written content.
For brands to get more of the audience's attention,
video is a good way to go.
And video is also very accessible to anyone
with internet access, both to watch and to produce.
And obviously, higher quality video is preferred.
But anyone can hop onto their laptop
or pull out their smartphone and create their own video
in under one hour.
- Another reason is for increased site traffic
and brand awareness.
Videos are an effective tool for growing your brand
because they add more depth to the customer experience.
A short, unique, explainer video
can do a world of difference
when it comes to educating people
on your product and/or service.
By using storytelling and unique types of media,
you could easily catch people's attention
and hold it to keep them around for long enough
to look around on the site.
Additionally, people like and share content
with intention of their friends and networking seeing it.
And by getting people to spread your content,
you can attract new audiences to your e-commerce site.
- Video helps sell. Cha-ching.
We're able to buy more, if not most things,
online these days, but many people want to still
touch products before they buy them.
In a digital world, videos give you the best sense
of an item's nature and quality.
I love videos even when I'm clothes shopping.
I wanna see how that top looks when I'm on a bicycle.
I wanna see how those jeans fit from a variety of angles.
So video really helps me to do that.
And when compared with images, video just simply does
a better job of showing a product's benefits.
And customers can see them up close
and get a more accurate idea of scale
if the video shows someone handling the product.
Another great tip, especially sometimes
it's not so clear to me,
like what size is this product exactly?
But if you've seen a video
and someone's interacting with it,
that can help clear up that confusion, right?
Also, videos allow you to present your business in new ways
and expand your options for reaching your target market.
- And another reason for you is search engines love video.
Videos appear in over 70% of the top search rankings.
Quality videos are great for signaling to search engines
that your site has valuable information
related to search queries.
They're also effective for receiving backlinks,
which can help boost your site's authority.
Additional benefits arise
when you add your product videos to YouTube.
The site is second largest search engine
behind its parent company Google
with over three billion searches per month.
- Also content creation and curation fuel communities
as users celebrate their passions together online.
In fact, when users post about your brand on social media,
they get 28% more engagement than your typical company post.
No surprise there, right?
Not only are they getting more engagement,
but 54% of potential customers use social media
to help shape their purchasing decision.
- It's more important and more challenging than ever
for brands to have authentic, always on conversations
with their audiences.
But there is no doubt that video content
is one of the most engaging types of content,
and is here to stay.
But that's a wrap, but your journey
does not have to end here because we have over 300 videos
for you to keep on watching.
- Be sure to like, comment and subscribe.
Thanks for watching. This is "The Journey."