(upbeat music)
- We're back with an unboxing
but not just any old unboxing
because today's unboxing is literally
being released today.
And here it is, the next generation
of On Running's popular Cloudflow
which we have five pairs up for grabs.
Now they've managed to keep this under wraps
very well, until today.
But it's time for their grand unveiling.
(energetic music)
So the Cloudflow from on is one of their
most popular shoes, particularly so amongst
the elite athletes.
In fact, it was the footwear of choice to breaking
the Ironman world record.
Amongst obviously, loads of other very impressive
accolades.
Now as we heard before, it is a road shoe,
its got a moderate level of cushioning throughout
designed for mid distance training,
through to racing.
It's a neutral stability shoe, and On describe it as
being ideal for fast training, racing, 10 k's,
half marathons, marathons, tempo runs, and even
fast interval training.
Now, they've taken loads of feedback from these
top level athletes, elite athletes,
that are, ambassadors to On and they've really
refined what makes this shoe a favorite.
So here's what they've done.
The biggest change they've made to the Cloudflow
is actually within the sole of the shoe,
with something they call helion, and they actually
refer to this as their super foam.
And we actually did see this, early this year in their
Cloud swift for the first time, and apparently this has
tons of energy return, making it responsive and faster
all whilst being incredibly light,
which I can definitely vouch for,
as I'm holding them right now.
Now the secret behind this super foam is actually
in the way its constructed.
Now typically, to get a shoe that is rigid and stable
in parts, then flexible in others, actually requires
two different, or separate materials,
whereas On have managed to develop a very advanced
production process that is able to combine those
properties all along the same molecular chain,
which is pretty impressive stuff, and that's Swiss
engineering for you.
Now obviously this is something they're incredibly
proud of, but something they're also very proud of
is the fact that they're able to maintain this
energy return and responsiveness, no matter the temperature,
whether it's hot, or cold.
Okay so lets move onto discuss another part that On
are rather famous for, and that is their cloud elements
along the sole of the shoe here.
This is probably the thing that On
are most distinguishable for.
Now, this is patented their cloud tech technology
and also where their slogan running on clouds comes from.
But if you're not used to On's or not aware of them already
then the idea behind these cloud elements is that they
compress on landing to give you a nice soft landing,
they lock firm, and give you a nice solid foundation
in turn, that is meant to give you a nice, powerful
propulsion off the ground.
And as with the previous generation, there are still
18 of these elements along the sole of the shoe,
although they have changed and improved the shape of
them, somewhat, in the new Cloudflow.
This is particularly noticed in the forefoot,
where they're offering a little bit more protection
for those forefoot runners out there, all whilst
increasing their lifespan.
I should add that the new Cloudflow still maintains that
six ml heel to toe drop, so what that means is there is
a six ml drop from the heel, this point here
down to the toe, at this point here.
Now, for a lot of people out there, that's quite
a nice racy feel, without being overly aggressive.
So if you did like the feel of the old, previous
generation of Cloudflow, that's still exactly the same
in this one.
And like all On's, it features their speedboard,
which we can actually see through the sole of the shoe
just here, and that is actually a liquid injected
plate of thermoplastic polymer, which sits between
the mid sole and the upper.
This complements those cloud elements that soften
the landings that we discussed just before,
and it converts it into an explosive take off.
So every time your foot strikes the ground, those
cloud elements compress to soften the landing, and
at the same time, the speedboard flexes, loading
with energy from the impact, and its sort of like
an archer drawing a bow,
and the idea behind this is to return the energy and to
propel you through this transition to the toe off.
(upbeat music)
Now moving on, the upper is also something they've
always taken a lot of pride in, and it shows
it's an engineered mesh, that has been refined
to hold your foot nice and tight and firm
in some places, all whilst being stretchy
and breathable in others.
It's also got a little (mumbles) bonus of being
antimicrobial treated, so it will stay fresher
for longer, which personally I see as a bit of a challenge.
And then it's got a unique, addition to this shoe,
with a lace loop holder, a bit of elastic on the tongue
just here, so that you can say goodbye to your
flappy laces, tuck them in there, so if you are
a tuck your laces in kind of person, you're probably
going to enjoy that feature.
And they're also available in a bunch of colors.
So for the moment we've got citrus sea, rust limelight
and as I've got here, black asphalt.
And for the women we've also got three colors,
we've got guava dust rose, rock rose, and again
as I've got here, violet tide.
So that's it, the new On Cloudflow with some rather
big advancements and refinements.
But the bit that you've all been waiting for,
the giveaway.
And this week we have, five pairs to give away to five
very lucky winners.
To enter in, all you need to do is go down to the
description below this video, follow the link,
and then answer a question on the On Cloudflow,
so I hope you've been listening.
If you have enjoyed today's video, please do hit that
thumbs up button, if you like to see more
from GTA, click on below and subscribe to the channel.
If you'd like to see how a running shoe is made,
then Fraser actually went out to the On factory,
the On HQ out in Switzerland, and followed Bart Aernouts
out there, you can see that by clicking just down here.
And if you'd like to see the On Cloud strata shoe
which was released earlier this year,
one of my go to training shoes, you can see our unboxing
for that, by clicking just down here.