- We're sick of hearing that Twitter is dying.
It is not, you are just using it wrong.
So here's how to use Twitter in 2017.
- We're gonna go quick, so keep up!
(bell dings)
Did you know that Twitter's algorithm
shows you more of the tweets that
are performing well and getting engagements?
Your tweets should contain more images,
more gifs, more videos, because tweets with images
get 18% more click-through rate,
89% more favourites, and 150% more retweets.
- Twitter's algorithm also shows you more of the content
from people you have previously engaged with.
So with that in mind, not only should you use more images,
more gifts, more videos, but you should be
having more conversations on Twitter, too.
- And the more conversations that you have with people,
the more your future tweets will get seen to those people.
Whoa!
- And if no one is starting conversations with you,
then it's up to you to go out there
and start conversations with people proactively.
And, guess what?
We know if you're doing this or not.
So, if we click on that tweet and replies tab on Twitter,
we wanna see a tonne of conversations
you're having with people.
If you're not doing that,
then you're not using Twitter properly.
- By the way, a thumbs up or a thank you
is a slap in the face response.
Take the time to actually go and reply to people properly,
and ask follow-up questions about them.
- If you really wanna kick ass though,
use Twitter video replies.
They blow people away.
- Don't just end it there though.
If you want to ever have a chance
of building a relationship with people,
you need to regularly go back and check in on them
and start more conversations.
So, put them in Twitter lists,
and actually make time to go and check those Twitter lists.
- Use Periscope.
- Stop tweeting other people's content.
Content curation is okay.
It's fine to do, but people are being lazy,
and they're using it as an excuse not to tweet
any of their own content, or at least not enough.
Then, they're wondering why they don't
get anything from Twitter.
- It's because you're sending all the traffic
to Entrepreneur.com or Huffpost,
instead of developing your own authority,
and your own brand awareness by sharing
some of your own stuff.
We're not talking about sales messages, here, either.
We're talking about sharing your own videos,
your own blogs, your own podcasts, that you have created.
- All these tweets need to eventually drive people
to optimised content on your website
that gets people to subscribe.
Twitter is not punishing people all that much
for sending traffic back to people's websites yet,
unlike other social media outlets.
- Mm hmm.
Facebook, you know we're looking at you.
- Once you have them take an action on your website,
you can re-market to them, you can use Twitter ads,
you can use Facebook ads, you can use Google ads,
you can even use email marketing to warm them up.
- Schedule your content au shuab,
where you have to keep it fresh,
and you have to stop being generic.
Stop it with the #BUSINESSTIPS.
Stop it with the #MARKETINGTIPS.
It's boring.
Everybody's doing it.
Schedule content that people are actually
gonna recognise as yours.
- Look out for official event hashtags
for events that your customers will be attending.
This is a great place to find new and relevant people
to follow and engage with.
- And, on that note, use a tool like ManageFlitter
to find these people and engage with them,
or follow them really easily.
- Use advance search.
There's people complaining on Twitter all the time
that need your service.
Find them, and be their hero.
- Finally, use a sniper approach to find out
exactly who you want to work with,
or who you want to collaborate with,
and use Twitter to reach out.
People do this on LinkedIn all the time,
but Twitter is much more open.
Connecting with the right people is easy.
- So, that's it.
Stop complaining that Twitter's dead.
It's not.
You're just using it wrong.
Use it right, and it will work for you.
This is why it's our favourite platform.
This is why we get so much from Twitter.
This is why you're gonna start
to fall back in love with it, too.
- Hope you've taken something from all of that, guys.
I have been Andrew.
- And, I've been Pete.
- Please subscribe to our YouTube channel
for more of these videos,
and we will see you next week.
- Woo, bye-bye.