So Nate, the question I have for you is really how do you get clients from
YouTube? How do you get people who are watching your videos to actually become
a paying client? I mean, video views are great but if you want them to take the
next step and really have your channel work for you, how do you go about doing
that? I have just the answer for you. Alright, so you've asked the right question.
How do you get clients from YouTube? Yeah, most people aren't asking that. Most
people are asking how to get more views, how to get more subscribers and their
focus is they do want to make money but they're focusing on the ad revenue. Okay.
But the ad revenue should be just the icing on the cake. Just a small part of
the actual revenue that you generate from your channel. In fact, it's
definitely a small part and I make 5 figures monthly from ad revenue but
that's a very small part of my revenue. And so yeah, you want to know how you do
that? Yeah. It's not because... So you want to know how? Yes, I do. You've
got to have a business. You've got to have something to sell, right? A product
or a service but on the YouTube videos, it's about giving value. You don't
sell. You don't sell at all. You give value and tell the very end, you have a
call to action. So always at the end of that video? Hmm-hmm - and then do you do
that on every single video that you put a call to action or do you sometimes
sprinkle in videos that are just purely educational? So it's up to you but I
recommend always having a call to action at every video but it can be softer, it
could be more strong. A soft call to action would be an invitation to
subscribe or hey go ahead and comment below. So you're giving them some
action. They're there. You might as well invite them to do something to engage a
little bit more. When I say a more strong call to action, a stronger call to action
would be - "You know and if you really enjoyed the content of this video, I'm
putting on a three- day event where I could take three days and dive into it
further, join me. Here's a link. You can find out
the information." So that would be a much stronger
call-to-action. Come to an event with me but there's a lot of softer call to
actions that really get you a lot of results. You can give away a free gift
and that can kind that can pop somebody into your list. So let's say you had an
e-book - yeah - and you say, "Hey I... You know in this video
we talk a lot about influence and I've written this book. This is her book. We're
All Ears - yeah and I have a digital copy that I want to give you for free." It's
obviously a huge value - right - doing that. So just click below, enter information
and you know you might do a free plus shipping offer or something like that.
That's a really strong call to action for you but yet it's soft for the
viewer because they're getting something for free. That's great.
Now, is there... you talked about it like you need to have a business in place, are
there certain things that you recommend doing before you even get to your
YouTube channel or think about making a video that make it easier for you to
promote that business in a YouTube video? That's a very good question. In the past,
I think the answer that you'd hear from business, it would have been different.
Traditional business says that you've got to create a product or a service
first -hmm-hmm - and then you kind of create your brand around it and you
start a marketing campaign and you have it build a sales team or sell
system and you start to kind of build a level of influence and then you can
start to build a following. And then you can you can speak or you can create a
YouTube channel and market your services or your products to that following.
YouTube allows us to do things in complete reverse. You can build your
tribe first and they'll let you know what they want you to create - okay - it's
amazing. Wow! Okay, this is Derek Muller. He makes
science videos. A question I get asked surprisingly... I was wondering what
question. Okay, so this is Derek, Derek Muller. He lives in Australia. He's
a scientist. He used to teach at University level science and physics and
different things and he started making videos that have a very unique strategy.
Where he'll introduce some misconception and then he'll teach
the real truth and it's just a good way to retain. So he's a teacher. That's how
he started this. He didn't have a business. Didn't have a product or
service. I started following him like 5 or 6 years ago - okay -
well about 2 or 3 years ago, he actually launched a product on
Kickstarter. I'll show you. If I do a search here, so he put up this video. Yeah
3 years ago, he launched this molecule kit - okay - and it's plastic
and there's magnets so the bonds can rotate and it's better than the ball
and stick models that I used to use when I took chemistry. Okay. So he launched
this campaign, he had never announced his own product or anything in the past
because I watched I watched all of his videos through those couple of
years. And he put out this video and it started out the same way. It was an
educational video, teaching about there's this new molecule kit and he says,
"Actually this is a product I created and I'm launching a Kickstarter campaign, do
you want to go see how that campaign did?" Yeah - let's go see. His goal is 42,000 -
really? I'll just do a search for atoms here. So his goal is 42,000, he actually
hit that goal within 2 hours - really? yeah. I looked down here within is
this five-week campaign, over a half a million dollars he raised - Wow! Now this
isn't a typical product that would go viral on a Kickstarter campaign. Yeah - but
he had a tribe in. Let's go back to his channel, he's got over 5 million
subscribers. That's great. So it's a long way to answer your question, sometimes
you can just build the channel, build the audience and then decide what the
business is going to be behind it. Another reason for doing that is it
takes time to build momentum on YouTube. And when we've talked even if you go
aggressive content wise, you're going 5 episodes per week, that's 260
episodes a year - yeah to really just start making it significantly profitable
to where you could quit a job, it's going to be 12 to 18 months - okay - before you're
generating enough traffic and leads through sales and whatnot that it's
really going to become significant source of income for you. So
wherever you're at, whether you've got a product or service or not, go ahead and
start at least post 1 episode per week and start building that momentum. Wow
that's great! So I want to know a little bit more about kind of the next steps. So
people might have take action on your call to action at the end of your video
but what happens after that, that allows you to actually get new clients? Alright,
so I can tell you and then I'll actually show you. Okay, so a call to
action, you give away a free gift. Let's say it's a free book and that book will
opt you into an email list, you know when you put your name and your email in
there and then it takes you through a sales when we use click funnels - okay - so
it goes through a sales funnel. There's products that are offered and
the one that I'll show you, typically we sell a thousand dollar course that
teaches real estate investing. Okay, there's upsells, there's downsells
and then there's a phone sales team that will follow up as well. Wow! So all those
leads come in, we gather their contact information that our best converting
offer is a free plus shipping offer and so when people even if they only pay
5 or 7 bucks for the the shipping and handling, they've entered their
billing information, they've entered their their address, their phone number
their full name, so we have everything and we can call them and talk to them
about events or different programs that Kris offers in the real estate investing.
So would you like to see that? Yeah, let's take a look. Okay, so I some let's skip
ahead to the end of this video. I actually haven't seen what his call to
action is but I'm guessing, we're working with a partner who does life insurance
and so I'm guessing he's going to send people to that partner. Let's see how
that works. In for your life.. If you want to get to know them personally, I highly
recommend that you do. What I want you to do is there's a link below in the
description. I want you to click it and have a conversation with them and say,
"Hey, I'm a fan of Kris's real estate is in my"..Okay, so he says in the
description click the link so let's go click the link. Free conversation with
the right people. You see it's kriskrohn.com/insurance - okay. Okay, this is
clickfunnels. This is a sales page - okay - this is just a landing page? - yeah - great.
And okay, so this is... So that specific video is to get a private
consultation. Let's go find another one. Just so we can see a few different examples.
In fact, let's go back to... My name is Kris, so I want to show you this video...
This is our best-performing video. It's about 5 million views. I love this video -
hm-hmm... It was so fun filming it. 200 grand, if you're used to living off of 44...
guess what? You say literally I got nothing going for me but I watch this
video and I want some help. My team has good news for you. They'll be able to
show you a plan. The reason why that's important to me is because I come from
nothing. Wonderful parents, wonderful child. I want to talk about something he
did here. We've still got a couple minutes to go in the video but he's
already starting to seed - okay. So he actually started his call to action
sooner - okay- we can do that because we've grown a big channel. We've done over 700
videos. In the early days, we did a much softer call to action - okay - and this
video, it's it's like gold for us because YouTube loves it and they promote it and
that's why it's got over 5 million views and he has such a strong call to
action. Now, I don't know if you noticed but as he was talking, a card also
appeared and the card...Yeah, the card said get your free real estate game plan. You
know it was one of these and so we've got call to actions kind of jumping up
all over the place at the end and let's see if I just click on one of these. So
if I click on that, okay we've got a video here. You know people like videos
that are coming from YouTube but they're getting the free game plan. So this is a
landing page that they can enter their contact information and so is that kind
of paint a good picture of how ya convert YouTube views to leads?
It seems like there's still some foundational work that you have to do
that's outside of YouTube. You have to have these systems in place and
YouTube is helping drive that traffic to that Marketing System. Definitely. I mean
Kris's system here is pretty refined. He first launched this clickfunnels
campaign about 18 months ago and it did well in the beginning but he's
made it better and better better every single month for the last
18 months and so this is a well refined system and we went 2 years on
our YouTube channel before we even launched this we were building that
tribe first. We should have launched it a little bit sooner than we did because in
month 1, we made over six figures and sales - oh wow - but anyway, you don't have
to have everything ready, you don't have to have all your ducks in a
row with your business before you launch on YouTube. You can start on YouTube
because it's going to take some time build that moment and build that following and
start working on your business and ironing those details out. Now at the
beginning though, should you have some of those ducks in a row such as the free
offer to start building a lost? I'll get an example. You do want to have a call to
action - mm-hmm - I was filming a few weeks ago with Michelle Villalobos and she has
a great business set up but when we were talking about okay, what's your call to
action? Do you have a great lead magnet or some free gift you can give away and
she's like, "I don't know." So we brainstormed for a minute and this is a
suggestio n that I've repeated since then because it was so good. Ahah. What we did is
we gave it a name, something that would have value but kind of be evergreen and
we call it her monetize your magic playbook. And how we decided to create it
is it's a Google Doc. So it's actually just a doc on Google that she puts all
of her resources that she can update and improve over time and she
discussed that as a selling point like as it as a benefit. Sure- You're going to
get this value now and it's going to get better over time. So if you want access
to my monetize her magic playbook now, go ahead and click the link below and you
can get access to that for free. So she hadn't even created it yet
but we created the idea of it. Yeah - when we were filming and she can create that
Google Doc and then over time she can put other links to other resources in
there, so if she's referencing you know something about putting on retreats, the
program that she teaches, she can just put a link to that in her monetize your
magic playbook and link everything there. Wow! So it was just kind of a simple
solution that we could create on the spot. That's really valuable. We did put a
lot of thought and time into what's the name of it
that's going to be really valuable that really represents her and her brand and
that can be evergreen. Wow, I like that a lot. So do you have other
questions about how to get clients on YouTube? Be sure to ask them below and
before you get clients, you've got to get traffic and one of the best ways to get
traffic is through keyword research. You know that I teach all about this. I put a
step by step on my keyword research guide. So I've got a link below, click
that and you'll get my keyword research guide. Now, of course you know what I'm
doing here, be sure to subscribe and we'll see you tomorrow.