FACEBOOK AND OTHER SOCIAL MEDIA
PLATFORMS.
OUR CORRESPONDENT EXPLAINS HOW
EASY DEEP FAKE IS TO MAKE AND
HOW THE TECHNOLOGY CAN BE
EXPLOITED.
>> Reporter: TONIGHT REMINDER
THAT THESE DAYS SEEING IS NOT
ALWAYS BELIEVING.
THESE ARE SEXUALLY SUGGESTIVE
ADS ARE POPPING UP ONLINE
APPEARED TO SHOW CELEBRITIES
LIKE EMMA WATSON AND SCARLETT
JOHANSSON EVEN THOUGH THE
IMAGES OF THE STARS ARE
COMPLETELY FAKE.
AND THIS WEEK MORE THAN 200 30
OF THESE ADS FOR FACE MAKEUP,
AN APP PROMOTING DEEP FAKE IMAGES --
IMAGES --
>> IMMEDIATELY I KNEW THIS WAS
SOMETHING DIFFERENT FROM WHAT
WE HAVE SEEN IN THE PAST.
>> Reporter: THESE DEFECTS ARE
ARTIFICIALLY GENERATED PHOTOS
THAT CAN SUBSTITUTE ONE
PERSON'S FACE WITH ANOTHER
OFTEN MAKING IT SEEM LIKE THEY
ARE SAYING OR DOING THINGS THEY
HAVE NEVER DONE AND THAT WAS A
PROCESS THAT USED TO TAKE A LOT
OF TIME AND IT CAN NOW BE DONE
ON A SMART PHONE IN UNDER ONE
MINUTE.
>> THIS IS THE TYPE OF THING IF
-- [ INDISCERNIBLE ]
>> WHILE MEHTA AND OTHER MEDIA
PLATFORMS RAN -- ABANDONED
PORNOGRAPHIC MATERIAL -- A META- SPOKESPERSON SAID IN A
SPOKESPERSON SAID IN A
STATEMENT QUOTE ALL POLICIES
PROHIBIT ADULT CONTENT
REGARDLESS OF WHETHER IT IS
GENERATED BY AI OR NOT AND WE RESTRICTED THIS PAGE FROM
RESTRICTED THIS PAGE FROM
ADVERTISING ON OUR PLATFORM."
DOZENS OF SIMILAR DEEP FAKE
APPS ARE STILL AVAILABLE TO
DOWNLOAD.
WE REACHED OUT TO THE CREATORS
OF FACE MAKEUP FOR COMMENT WE
HAVE NOT HEARD THAT.
THE RECENT ADVANCES IN DEFECT
TECHNOLOGY ARE OFTEN USED FOR
CELEBRITY PAREDES AND
ENTERTAINMENT.
IT'S ALSO MORE ACCEPTABLE FOR
CONSUMERS ALLOWING THEM TO
UPLOAD THEIR OWN PHOTOS AND
VIDEOS TO ALTER SOMETHING I
TRIED OUT WITH EASE.
PUT MY FACE ON SOMEONE ELSE'S
BODY.
THIS ALL OPENS THE DOOR FOR THE
TECHNOLOGY TO BE USED IN
MALICIOUS WAYS, HARMFUL NOT
JUST TO CELEBRITIES BUT FOR
AVERAGE PEOPLE.
>> THE POTENTIAL OF THIS
TECHNOLOGY IS THAT YOU CAN GO
BEYOND --
>> ALL I NEEDED WAS ONE HIGH
QUALITY PHOTO OF MY FACE AND
THEN WITHIN 30 SECONDS I HAVE
ALL OF THESE VIDEOS.
>> Reporter: AND LAUREN IS A
JOURNALISM STUDENT WHO SAW ONE
OF THESE ADS AND DECIDED TO
RAISE THE ALARM BY POSTING
ABOUT HOW EASY THEY ARE TO
CREATE.
>> I AM THE MOST WORRIED ABOUT
HOW THIS WILL BE USED TO QUITE
LITERALLY CHANGE PEOPLE'S LIVES FOR THE WORST.
FOR THE WORST.
WE SEE THINGS LIKE REVENGE PORN
AND IF YOU CREATE THAT YOU COULD DESTROY A PERSON'S LIFE.
COULD DESTROY A PERSON'S LIFE.
>> IN ALL SERIOUSNESS ARE THE
LAWS CATCHING UP TO THIS? >> THAT'S A BIG PROBLEM.
>> THAT'S A BIG PROBLEM.
MOST STATES DO HAVE REVENGE PORN
LAWS BUT NOTHING YET FOR DEEP
FAKE USE.
THESE ACTORS ARE WORKING VERY
QUICKLY TO FIND WAYS TO MODIFY