Welcome to Part 4 of our #GivingTuesday Guidebook series. Today, we're discussing how to promote on #GivingTuesday.
One of the most important things you can do for any fundraiser is tell a concise story and share it on social media.
But, how do you tell your story concisely?
Well, you need five things. The main idea, the context, the challenge, a case statement or the need, and the ask.
[Who are you talking to? You.] For more information on how to tell your story in a single paragraph,
make sure to download the guide below. And click on that link
right down there. Now that you have your story, you need to share it and Twitter is the place to engage with the community.
[Number one.] If you're running a non-profit or an organization, you're probably very busy,
however,
there are lots of tools to help you automate your social media.
For example, my top automation tools include HootSuite and Buffer.
But there's other ones like Crowdfire, Sprout Social, and Agora Pulse.
It just depends on what you like in the way you like to organize your social media posts, so check them out.
Everyone has their own personal preferences
so make sure you try a few to find out what you like. Now that you have your tools and you have your story, you
got to share things on Twitter on #GivingTuesday, but how do you do that?
Because Twitter does have pros and cons and we do have a video on that, so make sure you check that,
the link will be down below for that as well. But let's get into Twitter. Remember, last year on #GivingTuesday Twitter had 21.7 billion
impressions on their platform.
So, here are some quick tips to help you be successful at on Twitter. Tweets under 100 characters have higher engagement.
Remember to use hashtags aside from #GivingTuesday
and #unselfie, you have other ones you can use like #philanthropy, #fundraising,
#nonprofits, and #charity. Also, do a quick search to find other hashtags that are relevant to whatever your charity is.
Don't forget to engage with your followers, if they retweet, like, or share any of your tweets,
make sure to thank them. Make sure to mention Twitter
usernames with "@" username to drive higher engagement and reciprocity. Thank users and give shoutouts as the gifts come in for #GivingTuesday.
Use statistics and "Did You Know?" questions in your tweets to help inform the public about your cause during the global day of giving.
Post tweets with photos, gifs, and videos. Companies that do this find a 35% bump in their retweets. That's a lot!
Depending on your budget you can also promote tweets to help amplify your message.
Don't forget to mix it up on #GivingTuesday on your posts.
Also, don't just talk about your fundraiser or your charity,
but give inspirational quotes and talk about funny things to drive further engagement.
If you have any #GivingTuesday partners that are actively a part of the
conversation, coordinate a strategy for the day of so that you guys can mention each other's causes.
Update and refine it
that way you can leave links to your charity and your organization for #GivingTuesday. #GivingTuesday is not to be missed by your
nonprofit, school, or charity. Millions around the world are participating and statistics show that the event grows exponentially from year to year.
We hope that these videos help guide you through your #GivingTuesday promotional campaign.
Make sure to download the free resource in the link below, right down there.
And also make sure you follow us on Facebook and give us a like, share, and subscribe here on YouTube.
My name is Kristy and I'm Eric. We'll see you guys next time. Bye!
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