Hey, Marianne DeNovellis here with the Six Figure Mastermind. Today, we're going
to talk about how to actually generate leads for your business. It's time to
make some money, it's time to find the right people to do it with you.
Hey, Marianne DeNovellis here and today, we're going to have an amazing conversation
about how to create leads for your business. Now maybe this is the biggest
question in all of business, maybe you're the person that's like, I got my
product, I know my service, I know I can hit it out of the park, I've got an
amazing product that's going to sell like crazy but where are all the customers?
How am I going to find the people that need what I have? So today, we're going to take
you through a simple three-step ideology to get you from where you are to the
upgraded problem of having so many leads you won't hard to do with them. So the
first thing you need to ask yourself is this, what problem are you solving?
Now it's not what product do you have, it's not what service are you giving, it's
what problem are you solving? Now I like to get my head together with several
people much like you and put a mastermind together and say, okay, let's
think about the mindset of business. In business, you can ask yourself the
question, what product do I have? or why is my product so amazing? or why is
my service so incredible? But nobody cares unless your product or your
service can solve a problem. So you need to get really really clear on not what
makes you so great but what makes you so needed. What's the problem that you're
solving? Is the problem that you're solving as simple as, you know, people
throw magnets on a fridge and they're not strong enough so we need to upgrade
the strength of the magnet. You know, how frustrating is that when people have
stuff sliding off their fridge all the time?
Maybe you have a service that says I know how to create amazing relationships
and not many people know how to do that and I know that there's a problem out
there of relationships falling apart, I have a solution for that problem. So the
first step is, ask yourself what is the specific problem that you're solving. Put
yourself in your clients shoes for a minute, ask yourself, what does my client
say over and over and over again needs to change in their life? What are they
complaining about all the time? What are the words that they use? Are they
frustrated? Are they angry? Are they you know lazy? Are they feeling all
of these things that aren't working for them and they need a solution
and that solution is you. So in order to generate leads, the first thing you need
to do is find out what problem you have a solution for. The second step to
finding your customers and generating those leads is figuring out where your
customers are hanging out. Now this may seem like a funny question. You know,
where are my customers hanging out? Does that mean I need to go out creeper and
go stalk them at the grocery store or on Facebook? Well, kind of but not in the
wrong way. Here's what that really means.. You need to find out where your
customers are hanging out so just take for example, if I sell cars and I work at
a dealership and I'm selling cars, I know that my customers drive cars so I know
I'm going to have my dealership and my product right in their faces, right next
to the roads. Ever thought about that? How you always see car dealerships right
next to the road where people are driving their cars and they see all
their inventory and it looks beautiful and shiny? Car dealerships scrape their
cars really clean and in pristine conditions so they have customers that
drive by and think, whoa, I'm driving this old hunk of junk, I would love to have
one of those guys over there because that looks so much better than what I
have, maybe my car is rusty or rumbling or whatever it is because their product is
so appealing and they know where their customers are hanging out, okay. Where do
health food stores put their buildings? Have you ever noticed how often a health
food store is located in proximity to a gym? Have you ever noticed how close a
health food store is to a place where you can buy new clothing? Because
they're in the mindset of the lifestyle of their customers. My customers have a
lifestyle, they have a place where they shop, they have a place where they spend
their money, they have a place where they drop their kids off at school, they have
a place where they spend their free time and they have specific hobbies and
interests and things that they love to spend their time doing and places that
they love to be so think about that, think about where your customers like to
hang out, not only geographically but also on the digital format. Where your
customers hang out, are they hanging out like you on YouTube? Are they hanging out
on Facebook? Do they hang out on Twitter or Instagram?
What is the platform that they love to spend their time on and how much time do
they spend there? Maybe if they only spend
five minutes a day on Facebook then you're not going to spend a whole lot of
time advertising on Facebook, you're going to find out where are they spending
their time so I'll just give you a quick example. My platform is very very digital
base, I mean obviously, because we're seeing each other face-to-face on
YouTube, right? So my platform is very digital based so I spend a lot of my
time on social media because I know a lot of my clients, those people that are
wanting to start their business, those people that are doing e-commerce, those
people that I have a product to sell, those people that want to be mentors and
step into a mentor place, all the people that want to speak on stage, all the
people that want to have this massive following on social media, I know where
they're hanging out and they're hanging out right here on their computer just
like you and me. So I'm going to spend some time on Facebook, I'm going to spend some
time looking for them, I'm going to spend some time finding them. Today, to find
this video you either had a link sent to you based on something that you said to
someone or you did a search and said how can I or how to, you are looking for
things specific to the problem that you need solved so flip that over, turn on
its head, find out what your clients need, behave like a client, ask what your
client would ask if they were looking for you
or trying to find you. So in my example, when I'm working with all of these
different kinds of people, I spend some time on social media saying, okay what
are the people looking for that have problems that I can solve? They're
looking for how to generate income so maybe I'm going to look on social media for
Facebook or to say entrepreneurs looking to how to generate income or looking for
how to generate leads or how to do all of these things, you're going to find the
people that have the problem and where they're hanging out digitally and
geographically because those are your clients. Now some people may say, no, there
are so many people out there, maybe there's some stiff competition or maybe
there are some people that already do what I do or maybe the market is
saturated. Believe me, I heard this thousands of times over and over and
over, not just in my head but from clients that I've worked with as well
and from other people. It happens all the time that there's these fears that we
use to slam on the brakes and stop us from putting ourselves out there and
getting in front of our clients and actually looking for them. I'm going to tell
you that you can pay attention to those fears no more because if you want to be
in business for yourself, if you want to be finding those clients,
if you want those leads lining up at your door, practically
knocking it down, you can't afford to have that kind of mindset. You have to
have the kind of mindset that says, I know where my clients are, I know what
we're doing together, we're going to hang out, we're going to chill, we're going to have
so much fun and we're going to make awesome business transactions. So find out what
your clients are spending their time, put yourself into your clients mind, put
yourself in your clients shoes and say, where am I going to spend my time and then
go there and find them. So step number three, how do we actually connect with
our clients? We've talked about the mindset, we talked about where they hang
out, we talk about the amazing problem that you're going to find an amazing
solution for so let's get down to the nitty gritty and the nuts and bolts.
How do we actually gather and collect leads? You need something that the industry
calls a lead magnet and if you're in the retail store and you have a product,
sometimes it can be referred to as a loss leader, something that brings people
to you and makes you simply irresistible. What is it that people are going to say,
that's a no-brainer, I want to work with you even if it's
just a little transaction? A lead magnet is something that is an example of a
small value exchange. Here's what I mean by that. For example, if I sell jewelry
online, I need a lead magnet, I need something that is going to entice people
to bring them to me a way for them to try me before they buy me. So if I have a
product, let's just say you have a product and for example, let's just use
the jewelry example, I have a massive deal that I want to give to my people,
that's my lead magnet but in exchange, I want some information about them so
let's say I have this product, this necklace, I'm going to discount at 80%,
I'm going to let everyone on Facebook know that, hey, I am throwing up
a picture of this amazing product online, here's the amazing discount, all you need
to do to get this amazing discount or even to get this item for free is to
message me and when you message me, I'm going to ask for your email and your phone
number. See how I'm collecting information here?
All you need to do is give me your email and phone number and I'll send the gift
right over to you whether it's a huge discount or whether it's even an item
for free. Let's say you're a mentor in the mentoring business, on the personal
coaching stage, life coach, all of that, that can be done this way as
well and it's a really easy transaction to make. Your lead magnet may look like,
you know what, this week, I've got five open slots for one-on-one time with just
you and me, I can offer you breakthrough, I can offer you the next step to your
goal, I can offer you some immediate coaching, some action steps that you can
take right now but I'm giving my time to you for free and all you need to do is
comment below with your name and your email. You see what I did there?
I've created massive value for my audience, I've created an amazing no-brainer lead
magnet to bring people to me that says, yeah, they're knocking down my door.
When I do this on social media, I have sometimes 10, I have 20. My max
has been at 220 comments on one single post with people knocking down my door
and saying, Marianne, I want to work with you. That post with 220 comments, it took
me about 6 weeks to get through everyone and make sure they all got the
one-on-one time with me I had promised and fulfilled on everything that I had
promised to do for them but what else did it do? It created massive value so I
can give them this amazing coaching and all they need to do is just spend some
time with me and give me their email, that way, I'm growing my lead list.
My lead list will list everyone that's ever given me their information, we can keep
in touch, I can see what they purchased, I can see what I've talked to them about.
This lead magnet allows people to try you before they buy you. You want people
to have an interaction with you, get a flavor for who you are, get a flavor for
what you can do, if you have a service or a product, you can totally have that
value exchange, just a very small very first value exchange because what you're
doing is not giving yourself away for free, you're giving yourself away for
time and for information from your clients so that maybe you can work
together in the future, maybe not but you've got this amazing flood of
information, flood of people coming into your door and as long as you're putting
yourself out there, as long as you're adding value to the planet, you're always
going to get value back in return and those leads will be coming to you in huge waves.
Okay, you've got all of your leads starting to come to you. You've got all of that
mastermind starting to bring in wealth and
income into your world. Make sure to hit the subscribe button below to find out
not only how to bring in the leads but how to monetize them. Stay tuned!