THIS CANADIAN CANNABIS COMPANY
CRONOS ALTRIA INVEST 1.8 BILLION
IN THAT COMPANY AND LOOK WHO IS
HERE WITH US TODAY THE CEO OF
PHILLIP MORRIS INTERNATIONAL
WELCOME TO THE PROGRAM.
>> THANK YOU, AND THANK YOU FOR
HAVING ME.
>> LET’S GET AT IT SHALL WE.
ALTRIA IS GOING INTO CANNABIS
ARE YOU?
>> NO WE’RE NOT.
>> NOT AT ALL.
>> NO PLANSES FOR THAT TODAY AND
YOU KNOW THERE IS A LOT OF
REASON ARES FOR THAT.
FOR US, ECONOMIC, BUT ALSO FACT
THAT INTERNATIONAL COMPANY, AND
YOU KNOW THERE ARE MANY
COUNTRIES THAT --
THEY HAVE DIFFERENT VIEWS ON
CANNABIS.
SO WE HAVE TO BE VERY CAREFUL
ABOUT THAT.
>> SURE.
WE HAVE OTHER THING TO DO IN
PRIORITY FOR US.
>> ANOTHER ONE.
ALTRIA IS INVESTING SIGNIFICANT
MONEY I THINK THEY’RE TAKING A
45 --
THEY’RE TAKING A BIG STAKE IN
JEWEL, THE THE E-CIGARETTE
COMPANY.
WHAT ARE YOU DOING WITH
E-CIGARETTES?
>> WELL, THE --
WE HAVE DEVELOPED A PORTFOLIO
PRODUCT BECAUSE THE PROBLEM IN A
CIGARETTE IS NOT NICOTINE IT IS
LEAST IN CAUSING DISEASE.
IS THE FACT THAT WE BURN
TOBACCO.
THAT CREATES SMOKE AND TOXINS IN
SMOKE.
ANSWER TO THE PROBLEM IS --
NOT TO BURN WHICH IS HITTING
EITHER TOBACCO OR LIKE HERE OR
HAVE NICOTINE SOLD PURELY AND
THAT’S A PORTFOLIO OF PRODUCTS
WHO HAVE DEVELOPED, AND THESE
ARE PRODUCTS THAT HAVE VERY HIGH
ABILITY TO CONVINCE SMOKERS TO
SWITCH OUT OF CIGARETTES INTO
THIS NEW CATEGORY THAT IS LESS
RISKY.
>> SMOKELESS THAT IS THE CORRECT
EXPRESSION SMOKE FREE PRODUCTS
BECAUSE SOME HAVE TOBACCO SOME
DON’T HAVE TOBACCO.
>> SO THERE’S NO SMOKE.
THAT’S YOUR RATE OF PRODUCTS.
>> TEMPERATURE HITTING.
BUT YOU ARE AA LOWING CONSUMER
TO GET THAT NICOTINE WHICH IS
WHAT THEY WANT.
TFNTLE THEY DELIVER NICOTINE
BECAUSE SMOKE IS ONE TASTE,
SATISFACTION FROM NICOTINE TRY
TO BE CLOSE TO RITUAL OF USING A
CIGARETTE AS POSSIBLE.
>> WITH THEIR HANDS.
TO GET USED TO IF.
>> YEAH, AND ONE BILLION PEOPLE
SMOKING AROUND THE WORLD, AND
PROJECTION ARE SAME NUMBER BY
2025.
WE’RE 40 MILLION IN THE U.S.,
AND KEY THING IS TO DEVELOP
PRODUCTS NOT ONLY TO REDUCE RISK
BUT ABILITY TO REMOVE.
BUT --
BASICALLY THE PRODUCTS WE HAVE
LIKE NOW IN THE MARKETS WITH
WITH REAL MARKET --
>> WHAT’S IT CALLED?
>> JUST A NAME LIKE A BRAND
NAME.
>> IS IT AVAILABLE IN AMERICA?
>> NOT YET E BECAUSE IT IS UNDER
FDA REVIEW JUST NOW.
BUT IT IS IN OTHER MARKETS LIKE
JAPAN --
>> ONLY ON OUR SCREENS RIGHT
NOW.
THAT IS YOUR SMOKELESS PRODUCT.
CENT?
CORRECT?
>> THIS IS YES.
THAT’S THE ONE.
>> THAT’S THE PRODUCT THAT HITS
TOBACCO.
OKAY.
THAT’S OR PARTICULAR --
>> HOW’S IT DOING IN THE 46
MARKETS AROUND THE WORLD WHERE
YOU CAN BUY THAT PRODUCT?
>> IT IS DOING VERY WELL AND
PROGRESSING IN EVERY MARKET.
THERE ARE MARKETS WHERE --
COUNTRIES WHERE IT IS HIGHER FOR
EXAMPLE, HEAT TOBACCO PRODUCTS
IN JAPAN ARE 22% OF THE MARKET.
22% OF PEOPLE OR 8 MILLION
SMOKERS HAVE SWITCHED THAT
HEATED TOBACCO PRODUCT LIKE THE
PRODUCT SHOWED.
22% IN.
>> SMOKELESS BECAUSE THAT
GENERATE SMOKE IT IS --
A VAPOR THAT PEOPLE INHALE.
>> SO FAR, THE FDA HAS NOT
NICOTINE IS A DRUG IT’S
OUTLAWED.
THAT’S WHAT YOU’RE FIGHTING
REALLY ISN’T IT?
>> NO.
I THINK FDA HAS MADE VERY CLEAR
THAT NICOTINE IS THE LEAST OF
THE PROBLEMS IN CIGARETTES.
IT IS ADDICTIVE, AND SUCH WE
HAVE TO BE VERY CAREFUL AND
SHOULD NOT START USING NICOTINE
MOST IMPORTANTLY TEENAGEERS BUT
THE METHOD OF NICOTINE AND TASTE
A POLICY IS TWOFOLD.
ONE IS TO AUTHORIZE ON THE
MARKET A PRODUCT TOBACCO OR VAI
FORCE AS WE HAVE SO THAT
CONSUMERS HAVE A CHOICE TO
SWITCH TO PRODUCT ARES OTHER
TIME TAKE MEASURES ON CIGARETTES
SO --
TO FACILITATE THIS REGION.
>> THANKS VERY MUCH FOR COMING
ON THIS SHOW THIS MORNING.