- Etsy and Pinterest are a little like wine and cheese
or wine and chocolate, you know
like they really work well together
real winning combination.
And many Etsy sellers and I'm going to assume
because you clicked on this video that it may be you
to start looking at Pinterest when they want to increase
the Etsy shop's views and of course sales
by driving their own traffic to their shop
and not rely entirely on Etsy SEO.
Kind of a way to not only get more views and sales
but also to make sure not all your eggs
are in the same one Etsy SEO basket
which is a really smart move
and one I'm always recommending.
What usually happens then is that you get to Pinterest
and the whole thing can feel a little overwhelming.
There's certainly a learning curve with a platform
whether you've never used it
or you have but for personal stuff not like as a business
trying to get views and sales from it.
So, what I wanna do with this video
is help you with that learning curve
by sharing with you the six most important things
you must do to get views and sales
to your Etsy shop using Pinterest.
Let's dive in.
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Bonjour, I am Deb, founder of Tizzit.co
a community for makers and handmade shop owners
just like your fabulous self
and today I'd love to share with you
six Pinterest success tips
so you can boost your Etsy views and sales.
Number one.
The first thing you need to do is to set things up properly.
There's two things you'll want to do here.
The first one is create a business account on Pinterest.
It's of course, entirely free
and all you need really is an email address.
If you've used Pinterest
under a personal account in the past
my recommendation would be to open a second new account
as a business profile.
So, you can keep the two things separate.
That's my preference, as it keeps business Pinterest
and personal Pinterest profile clearly separate.
So, you can know if you prefer
switch from a personal account to a business account
but remember your business account should be
all about getting views and sales to your Etsy store.
So, if you like to be stuff for yourself
and your personal life my preference would be
that you make those boards private or that you archive them.
Once you have your Pinterest business profile set up
the next thing you must do
is claim your Etsy account with Pinterest.
Essentially, all this means is that
you're linking your Etsy shop
to the Pinterest platform.
So, you can get access to business features, features, sorry
and make the most out of Pinterest.
This includes things like better Pinterest stats
so, you can better track your Pinterest results
and see which pins are sending most traffic
and views to your Etsy shop so, quite useful
and rich pins.
So, when you claim your Etsy account with Pinterest
it will automatically activate
something called rich pins for you.
All this means is that any pins on Pinterest
that's linked to your Etsy shop or Etsy listings
will automatically sync
with Pinterest showing price availability
and things like that.
It also means that when people will use Pinterest
and filter results to show products
your pin will be correctly tagged and show up.
This is for example
if someone types macrame plant hanger on Pinterest
they might be looking for a DIY tutorial to make their own
or to vote a product already made.
In which case they can easily filter two products
and only products will show up.
This is very useful when you're using the platform
to make sales and want to avoid people
looking for DIY to click on your pins, for example.
Again, you don't need to do anything to get rich pins
it's automatically done for you
when you claim your Etsy account way Pinterest.
Claiming your Etsy account is super easy.
You simply need to go under your Pinterest settings
and enter your Etsy shop password and boom, you're done.
Number two, your tip two is keyword research.
It's the step you'll most want to skip.
I didn't see you. I know you will want to skip this.
In fact, most editors want to skip this step
and I insist you do not.
It's by far the most important step for one simple reason.
Pinterest is a search engine
and everything on Pinterest works around keywords
and search terms that Pinterest users type
in the search bar.
That's how people will find your pins.
Taking the time to do keyword research on the platform
is very important because then you'll use dockus keywords
in multiple location to signal to Pinterest
what your pins are about and this is essentially
how to show up in search on Pinterest.
You'll need them in your profile description
on your board titles, your board descriptions
your pin titles, your pin description
and even on your actual pin design
as yes Pinterest can read what you write on your pin design.
So, quite an important step.
If you already have a list of keywords that you're using
on it this is going to be a great starting point
to do your keyword research on Pinterest.
But please remember that these are two different platforms
and that users on each platform
use them slightly differently.
So, although some etiquers might also do well on Pinterest
and vice versa, that's not always the case
in your keyword strategy on Pinterest and on Etsy
might differ a little.
On the topic of keywords
I also recommend you use the Pinterest trends tool
to see when keywords on trending
on the platform over the course of a year.
This is really helpful and important
so you know when to start pinning for Christmas
or when you start pinning for Easter
or any other event like that.
People usually search on Pinterest month before
the actual season or holiday
so it's a great thing to take note of this
so that you can stop pinning early enough
and really leverage those trends.
Tip number three is creating the right Pinterest boards
for your Etsy products.
Every Pinterest account is organised
using what they call boards.
A board is essentially a group or collection of pins
and as a board title or board name and a board description.
Every pin that's added to the platform
needs to be added to a board.
You can't just pin a pin to Pinterest in general
it needs to be added or saved to a Pinterest board.
That's how Pinterest really works.
So, of course this means that boards are very important.
You can't do without them
but they also are key to being found on the platform
as your Pinterest boards, titles and boards description
will send signals to the Pinterest algorithm
as to what your pins and account are about.
Of course, this means
boards are really important on the platform
because you can't pin anything without boards
but they are also key
to being found in search on the platform
as your Pinterest board titles and descriptions
are sending signals to the Pinterest algorithm
as to what your pins and what your accounts
in general are about.
For this reason it's really important to use the keywords
you found when you did your keyword research
and used them inside of your board titles
or your board names and your board description.
Something I see at CSOs do a lot here
is using the same categories or sections
you have in your Etsy shop as your board titles.
This is not a good strategy because those shop categories
are not necessarily the best keywords on Pinterest.
So, don't try and use boards the same way
you would use categories or section in your shop
instead create boards
based on your Pinterest keyword research.
Boards work differently than categories in a shop ward
in the sense that you can and will have
the same product pin under a different boards.
So, unlike shop categories
there can and should be an overlap in your board themes.
So, for example, you might have a pin for a pair of earrings
that will be saved to your Bohemian Silver Jewellery board
and to your Boho Wedding Accessories board.
This sends a signal to Pinterest
that, that particular product pin
is about those two sets of keywords which is a great thing
because then you show up in search for those.
So, when creating your boards, make sure that one
all your board names or your board titles
are based on keyword research
two, that your products and product pins would fit nicely
into a few of these different boards
you can save the same pin to several of your boards
and three that all your boards
can be used to save your pins to it.
For example, if you sell natural skincare products
don't go creating a board about say healthy family recipes.
Yes, your customers were interested
in this case, natural skincare might also be interested
in healthy food recipes for their family
but your products aren't going to fit on that board.
So, no need for it.
This used to be a useful strategy, it isn't anymore.
If you can't add any of your products pins to a board
because it wouldn't fit with the board topic
don't create that board.
Or if you have a few of those boards already
on your profile account simply archive them and move on.
Number four, we need to talk about pinning.
So, one of the questions I get asked most often is this
should I pin from my Etsy shop to Pinterest
or upload the pins directly to Pinterest instead?
And the answer is you can and should do both.
You can share your products from Etsy to Pinterest
but you will also need to upload pins directly
to Pinterest after that.
So, you can pin your Etsy listing photos to Pinterest
as a starting point
but you should also add pins to Pinterest directly.
Why? Two main reasons.
Your Etsy listings are not going to be the ideal size
for Pinterest meaning that they'll be horizontal
or square when Pinterest is really
all about those longer vertical graphics.
So, you can still pin your Etsy listing images
to the platform you're not gonna get penalised
because they're not, you know, long and vertical
but you will want to also create
those vertical longer pin graphics for your products
and add them directly to Pinterest
because vertical graphics do work best on Pinterest.
So size, I guess is the first reason.
There's another one though.
And the second reason is that
just adding your Etsy listing images
as pins is not going to be enough pins.
What I mean by that is that to be successful on Pinterest
you need to regularly add new graphics
to the platform for each of your products.
This is because Pinterest prioritises
what they call fresh pins.
I go into a lot more details about this
what fresh pins are and how to create a lot of them easily
in under 20 minutes in another video that I'll link below.
So, if you're interested in learning more about this
make sure to watch it after you finished watching this one.
Tip number five is optimising your pins
for Pinterest not for Etsy.
You need to make sure
that you use the keywords you found earlier
in your pin description and in your pin titles
when you add them to your boards
when you save them to Pinterest.
This is true if you add them directly to Pinterest
but also if you pin from Etsy to Pinterest.
Don't just leave the info that Pinterest
is going to grab from Etsy.
It's there but it's not going to look pretty.
You wanna make sure
that you rewrite your product description and title
with Pinterest keywords in mind instead.
Similarly, if you're pinning an image with text on it
remember that Pinterest can read the words on the image.
So, if it makes sense to do so
you can also use keywords on your actual pin graphics.
Making sure you use keywords in all these places
will make a great difference
to how well you do on the platform.
Number six is creating a Pinning schedule
and considering telling to automate your strategy.
You're going to need to craft
your very own pinning schedule pinning routine
to make sure that you're consistently adding new, fresh pins
for your products which is what the algorithm favours.
To do that I have two recommendations for you.
The first one is a video I've done
on this exact topic that I will link to below, so watch it.
And the second one is if you need in-depth tutorials
and a step-by-step system to go from zero to selves
with your Etsy shop using Pinterest
I will also link to a Pinterest
and tell when for Pinterest course below.
Both available over at physical and created
to help Etsy sellers like yourself
get more views and sales from Pinterest.
Definitely worth taking a look at and in it
we really dive deep into how to create your schedule
how to automate things
and simplify using Pinterest for your Etsy shop.
Thanks for watching and until next time, au revoir.