Hello I'm Uzair, and in this video I'm going to show you how to set up your ads for your
video ads campaign. So now we've gone through the campaign and the ad group setup. The last
bit is the ad. So at the bottom over here, after you gone through the ad group set up,
you will see create your video. So the first thing you need to do is to upload your video
or videos to YouTube or to your channel. Then take the URL from there and paste it in here.
Once you paste the URL you will get a preview of that video. So that means that's correct.
Now you've got two options. One is the in-stream ad and one is the video discovery ad. So the
discovery ad is when you see at the top of the YouTube search page when a video comes
up and the in-stream, um, video ads are those, which are those skip ads after five seconds.
And that's what we are setting up right now. So I'll select in-stream video, you will get
a preview on how it is going to look on the mobile and on the desktop so as you'll see
that you have the skip button or skip ad button on the actual video ad. Okay. Now we've got
a couple of other things where a lot of people get confused between the final URL and the
display URL. Do they need to be the same? No they don't, but they do need to be on the
same domain. So if I were to put in the final URL, let's say I was sending this to my websites,
a blog page, the display, I could have the same one or I can have it just like that as
the top level domain because quite often sometimes when you have got a very long URL, then obviously
it's not going to display.
So it's only going to display the top level domain. So once I've set that up, this is
extremely important, the call to action, although it says here optional I would highly recommend
that you use this every time because have a look over here what happens when I check
this box, see you get this call to action button on the actual video and on the mobile
it goes underneath it. So it's even bigger on the mobile, which is the full width of
that actual video. I'm not sure that it's a lot bigger on the mobile, but anyhow it
fills up the screen as you can see. So I would highly recommend that you have that call to
action button, unless you are running a video ad campaign just for branding purposes and
you are not bothered about driving traffic to your website.
Call to action button, let's say. So you've only got 10 characters for that button, so
learn more. It's 10 out of 10, which fits in quite nicely. And then the headline is
made up of 15 characters. So I could have anything, something like video marketing.
Okay, it's 15 as well. So that fits in nicely. You don't need to worry too much about the
tracking template. And then you've got the last bit, which is either you want to auto-generate
an image, for the companion banner. Now the companion banner goes over here, on the right
hand side. Again, I recommend that you upload it because you are getting free branding and
that banner keeps showing up even after this ad has been skipped. So again, you are getting
free branding for if nobody clicks on it. So your name and your company name or your
message goes up there.
So I tend to upload my own image, and the dimension of that artwork or the size of that
banner is 300 x 60 pixels. So 300 wide and 60 pixels in height. If you don't know how
to do that, just get a graphic designer to design one for you. And the last bit which
you need to do is write the ad name so you can put in, you know, whatever it is video
marketing ad. Let's say I've got multiple variations of this ad. Now you want to have
at least two if not three ads. I tend to stick with two so I can see which one is working
and which one isn't. And then I'm going to stop the losing ad after a little while, once
I've had enough data and then replace it with another new version or variation to keep on
challenging the winning ad.
Now you may ask how much data you need to actually have, to make a decision about whether,
an ad is winning or losing. I personally run these ads for at least 10,000 impressions.
Now that's my personal way of split testing. Many people run it for a lot longer and some
people run it for a lot less time. So I find that after 10,000 impressions, I can see whether
I'm getting the view rate, which you are getting and the clicks,
conversions, conversion rate, cost per conversions, all these metrics. Which I look at, because
most of my video ad campaigns are with a direct call to action. So I want people to convert
and not only for just branding purposes. If it's just for a branding campaign, then you
want to look at the view rate and how many people or the percentage of people, looking
at your ads needs to be as high as possible. And once you've written the name of the ad
and uploaded both, obviously you need to upload the first video or the video ad you save and
continue, it's asking me to upload, but I'm just going to check this one for now.
Once you've set up your first ad, then you can do the same again and upload and the next
setup the next ad and then you'll have it in both the same ad group and then you continue
to campaign. And congratulations you have set up your first video campaign. So I hope
you enjoyed this blog post as well as the three videos which are on this page. And if
you do have any questions or comments, please do put them in and I'll do my best to answer
them for you. Thanks for being with me and I look forward to seeing you. hopefully in
some of my other videos very soon. Bye for now.